Firstly, S.E.O. in its basic definition stands for “search engine optimization.” It is the process of affecting the online visibility of a website or a web page in a web search engine’s outstanding results. They are often referred to as “natural,” “organic,” or “earned” results. All primary search engines such as Google, Yahoo, and Bing have their primary search results; they are the results are therefore on the first page once you search for a phrase or something. Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the searcher.
Main Goals of SEO
The goal of search engine optimization is to have the search engines not only be able to showcase your website or web page but also to accurately rank the pages’ significance, therefore, it gives the impression at the top of the search engine rankings. Put it just, to put your website or a web page in the first when some searches something that relates to it. However, this process, search optimization, is not a onetime thing. It requires maintenance, tuning, and continuous testing and monitoring.
At first glance, search engine optimization looks pretty intimidating. It is partly true and partly false. Yes, it may be a meticulous process, and it takes a lot of practice and skill to pull off correctly but once you get the hang of it, you may not even feel, but you are already doing it. Not only that, there are now a lot of Free SEO Sites nowadays to help you know more about the ins and outs of search engine optimization so that you may be able to promote your website prominently in search engines.
Can You Do SEO By Yourself with Free SEO Sites?
Yes, you certainly can. Search engine optimization may not be advertising, but it still may cost time and money. If you got money to spend, your best bet is to hire an SEO agency or consultant to help you with your concern. But if what you got is time and have no spare money left to spend, then I have good news for you. You are indeed able to do SEO to improve your website or web page’s search engine ranking significantly all by yourself. It may be a tall order, but it is very doable. Here are some ways on how you can do SEO by yourself to improve your organic rankings and to utilize the Free SEO Sites at your disposal:
• Learn About Your Competitors and Especially Your Website
Know your site. Since you own it, there should be no one else more knowledgeable on it more than you. Be aware of its weaknesses and emphasize its strengths. Once you can say that you have mastered your product, then that is where you must research your competitors. Compare your website to others which co-relates with your product and know where they made right. Adjust your web page to cover up the lacking aspects in it. Learn from the most prominent websites that offer the same product or services like yours. Study their reviews and tendencies so that you may optimize yours to be like them or better yet, to ultimately beat them.
• Plan and Optimize Your Site with an Understanding of What the Consumers May Want
By understanding what your future consumers want, you can now plan your website. How you can make it more appealing or how to better promote your services and products. List the things that are in demand and the things that are currently lacking in attention. Rank them accordingly so that you may know which you will be giving more importance and effort on strategically. The next step is to create the pages which are following your planned strategy. This part is the hardest. Depending on your e-commerce platform and your access to developers and designers, you may need to outsource some of this work. Every website nowadays should be mobile responsive because there is no doubt anymore that almost all of us have smartphones now. And most likely, we will be doing our searches there more than ever before. By doing this step, you can make your website cater to a broader audience, thus, making your product and services more visible.
• Be Consistent With the Production of Your Content
Just like in everything else in this world, consistency is the key. However, it does not mean that your website should pump out content every day. Consequently, what you need is to be able to publish your content regularly and consistently. Schedule your updates at your own pace; it does not matter if it is weekly, monthly, or even daily. At the end of the day, what matters most is that you are consistent with it. Publishing content that you have carefully customized to the consumption habits of your target audience is the goal.
• Get into the Social Media Game
Consequently, social media has taken over our everyday lives. We are so into social media almost to the fact that an individual cannot live a single day without even taking a glance on his or her profile. Since that is the case, it is of your best interest to incorporate social media within your business strategy. Create an account for your website or a web page in the top social media sites of today such as Facebook, Twitter, or Instagram. By doing so, it enables your business to connect with your consumers and future prospects as well as offering an audience for your specific content. Understanding and nurturing these relationships will boost your SEO in the long run surely as it will increase the exposure of your materials.
• Read a Lot about SEO and Integrate them in Your Strategy
Read some and then read some more. Expand your knowledge as wide as it can be with regards to SEO. Read blogs, definite articles, and other else’s strategy so that you may come up with your own. Familiarize yourself within its every ins-and-out. Mix the steps that you deem right together to come up with your own better method. Learning more about something will never be wrong. You may even ask inquiries on SEO communities and Free SEO Sites for further clarification on something that you may still be confused with. It does not hurt to ask some questions and to acquire more knowledge from the experts.
• Be an Expert of Keyword Research
Keywords are the heart of SEO. I may have entered it here last, but this is the most integral part of it. Master keyword research and don’t just assume that you already know what your consumers and future prospects want. Know that they cannot understand your industry’s jargon; that is why you must use common or different terms as your keyword. Keyword research can provide you the understanding of the words and phrases that consumers may use to find your product.
By using the right words in your content or on your website itself, your website or web page will rank higher than ever before. You may also use different tools on the internet that may help you in doing so as the best keyword tools offer a quantitative demand score that helps determine the relative value in targeting each keyword theme. Once you become an expert on keywords, you may be able to incorporate better and more effective keywords in your content to be ready to be prominently showcased by different search engines.
These are just some of the do it by yourself tips that may give you an edge on search engine optimizations. There are a lot of Free SEO Sites out there that can be a huge help for you and your business. It may take a lot of effort and preparation, but as we all say, every success is the fruit of hard work and deep perseverance. Keeping up with the fierce competition for search engine rankings can be a very daunting task and rigorous, continuous process.
Featuring Web Analyx Plagiarism Checker
Web Analyx is a website created by language and online SEO experts to help individuals get an edge to the search engine optimization competition. It even has a useful online keyword ranking tool wherein you can see your website’s status with regards to its keyword rankings. Keyword Position Checker, Keyword Density Checker, and Keyword Suggestions are some of the tools at Web Analyx. More than you know it, these tools can surely be helpful for you with regards to the proper use of keywords.
It is true that hiring professionals to do this for you will be the first option, but not everyone has extra cash left to spare. Thankfully, there are ways to do it by yourself while still being productive, profitable, and efficient. Web Analyx is one of the best Free SEO sites you can try to check out. To learn more and to see a more in-depth perspective about Search Engine Optimization and everything about it, you may visit and utilize our online tools at Web Analyx.