Instagram Bot Message: 5 Best Tips on Best Tips on Leveraging Instagram Business

instagram bot message

When it comes to marketing, Instagram is an exceptionally powerful tool that you can utilize to develop your business. Creating an Instagram business account is one of the most efficient methods to use this social media network for your marketing efforts.

Instagram, which is anticipated to have 2 billion users by December 2021, is one of the most popular social networking networks. It is constantly developing new services to assist companies in thriving. These services range from data collecting to product sales. Businesses may utilize Instagram to display their products and services, increase sales, and promote their brand.

The potential for scaling Instagram DMs (direct messages) and having more meaningful connections with your Instagram followers is huge. This is especially true for big brands, influencers, and direct-to-consumer (D2C) brands. Instagram auto-reply solutions are the answer to some of the platform’s most visible commercial gaps, as well as a way to take advantage of those opportunities.

Consider all of the unread comments on your posts, as well as the missed opportunities to connect with fans who are sharing your brand in their Instagram Stories. However, there has been a stumbling block until now: the lack of an Instagram tool to accomplish these activities.

So, after a few years of Instagram cracking down on some automation tools in an effort to make the site more authentic, the pendulum is starting to swing back the other way. The Instagram bot message allows businesses to automate their customer engagement activities inside Instagram. 

The difference this time is that Instagram has complete control over what is allowed on the site, and more advanced Instagram automation capabilities are on the way.

By the end of this article, you’ll learn the following: 

  • The value of Instagram Marketing to Businesses
  • Best Reasons Why Your Brand Needs to Be on Instagram
  • Tips on leveraging Instagram Business
  • Automating Instagram Messages through Instagram bot message

Instagram as a Business Channel

We can see from the data that Instagram is no longer used only for personal purposes. It has evolved into a worldwide platform that enables marketers to personalize their content, attract fresh talent, promote goods, and encourage their target audience to take action.

Furthermore, Instagram users are not only active but they are also engaged. The platform’s active users visit the site daily and spend an average of 7 hours each week exploring content and connecting with their social networks and companies, according to data from ComScore.

Instagram may also assist you in raising awareness of your company and introducing new items. Every month, 130 million Instagram users interact with material related to commerce. In addition to allowing you to advertise your business and product in a friendly and real manner, Instagram also enables you to sell to your clients without being pushy.

Even after reading all of these Instagram data, you may still be unclear about where to begin your journey. At first, the platform may seem a bit scary, but as time passes, you’ll come to understand just how effective it is for developing your company’s brand.

If you haven’t understood how to create an Instagram Business Account yet, you may want to read our guide on creating an Instagram Business Account

Why Should Your Brand Be On Instagram?

Why-Should-Your-Brand-Be-On-Instagram

The photo-sharing network Instagram, which has more than two billion users worldwide, is a terrific location for companies to reach and attract new clients, as previously said. Statistics also reveal that users spend an average of 53 minutes on the website, making it the second most frequented online platform, only behind Facebook, according to the data.

Instagram users are not only active on the platform but they are also involved with companies and goods via the site. As a result, the platform is advantageous to enterprises.

Instagram has a substantial competitive advantage over other social media networks since it is largely a visual platform. Instagram is the most effective platform for showcasing content for companies that earn from the design of their goods or the provision of services that result in a clearly visible end product.

This social media platform allows for content creation via video, photos, and graphics. Nonetheless, your marketing strategy will ultimately determine what kind of content to produce and how often it will be updated. Establishing a list of priorities for your goals and, more importantly, your target audience before entering into a new social media platform, no matter how well it works for everyone else’s firm, can assist you in staying on track and focused on your goals.

Instagram has evolved over the past few years from being a platform for exhibiting one’s wealth or achievements to being a great tool for companies to market themselves and their products and services. Instagram has the potential to influence your organization in four distinct ways positively.

1. Increased Consumer Awareness of the Brand

It is highly successful at generating brand visibility, and Instagram marketing is no exception. It is estimated that this social networking site assists people in finding new products and services by a staggering 83 percent of members. What’s more, folks have a higher degree of trust in the firms that are marketed on Instagram than they did before.

According to 74 percent of people who use Instagram, users feel that firms with Instagram accounts are relevant and popular, and they believe that they are popular. On the other hand, prospective customers tend to disregard brands with an Instagram account.

2. A higher rate of engagement

A-higher-rate-of-engagement

When it comes to preserving customer relationships, social media platforms are one of the most powerful tools available. You may gain feedback from your audience via likes and comments. Still, you can also interact with them through interesting content, inform them of special promotions, and other activities through social media platforms.

Consequently, Instagram is even more successful than other social media networks in increasing customer connection. Compared to Facebook posts, Instagram photographs often get 23 percent more engagement than Facebook posts, although Facebook has more than twice the number of active users as Instagram.

3. Increased Revenue

Increased-Revenue

As previously said, the Instagram audience is keen to engage in business transactions with brands. Approximately 11 percent of social media users in the United States make purchases on Instagram, indicating that the network has a large buying following.

Instagram users know that this oddity helps businesses make the most of their platforms. For customers to make purchases straight from Instagram, the platform offers a full set of features and functionalities. Links in Instagram Stories, shopping tags, advertising, and other features are examples of what I’m talking about here. More information may be found on the Instagram website by browsing through the whole list.

4. Extend the reach of your company

Instagram broadens the reach of your business by enabling you to define your target market more precisely. Because of the targeting capabilities of Instagram Ad Manager, this is an option that you should consider considering. In accordance with your requirements, you may use them to target the most relevant audience based on demographic data, preferences, and behavior, among other criteria.

Even better, Instagram advertising management provides you with a wide variety of remarketing options from which to pick. Not only can you produce more high-quality Instagram leads when you use Instagram advertising, but you can also effectively move leads from other marketing channels through the sales funnel when you use Instagram advertising in combination with it.

To determine the efficacy of your adverts, you may use Instagram’s analytics tool. You can keep track of outreach, total campaign spending, the number of transactions done, the cost per transaction made, conversions, and various other vital data using the platform.

Best Tips on Leveraging Instagram Business

Many companies are under the impression that they must be present on every social media site… and they lose sight of the big picture. Make sure you don’t make the same mistake.

Because Instagram is so different from other prominent social media platforms, it necessitates the development of a unique marketing plan. Begin by defining the distinctive style that will distinguish your company.

1. Establish your Instagram objectives.

Before you begin posting on Instagram, ask yourself (or your team) the following question: Why are you on Instagram in the first place? Regardless of how popular the platform is, your response should not be, “… because everyone else uses it.” You must have a clear objective and set of goals in order to be successful on Instagram in the long term. Only then will your time, energy, and monetary commitment be justified.

There is no correct response in this situation. You could want to utilize your Instagram feed to promote and sell your items to clients, similar to how Anthropologie uses its account. (This is one of the reasons why many e-commerce and physical items firms are on Instagram.)

Whatever the reason, make a point of defining your Instagram objectives first thing in the morning. What’s more, guess what? Instagram may be used for a variety of purposes – you can post product photographs while also sharing user-generated material, for example (UGC). It’s less about the sort of content you share and more about the reasons for why you share them, according to the study. If you understand why you are doing something, you can figure out how to quantify your success and utilize Instagram Analytics tools.

2. Identify the demographics of your Instagram target audience.

Before you begin marketing on Instagram, you need to identify the target group you want to attract. If you have other marketing tactics in place, you may rely on them to ensure that your efforts are as consistent as possible. Consider aspects such as age, location, gender, income, hobbies, motivations, and pain points before deciding on a job.

You’re not sure where to begin? Keep an eye out for popular events and trending hashtags relevant to your company. Take a look at who is using and interacting with these hashtags, and then look at their profiles to learn more. You may also have a peek at the people that follow your rival. Instagram makes it simple to identify and target your target demographic.

3. Carry out a market research study to determine your competitors.

Following the identification of your Instagram audience, do competitive research to identify what other marketers in your sector are publishing on the platform.

In the event that you already know who your top rivals are, start by looking through their Instagram accounts. If not, try searching for phrases relating to your company and industry to see if you can discover any similar stories.

Rapidly audit linked accounts to discover which posts are receiving the most interaction, which popular hashtags they’re using, what their captions are, how frequently they publish, and how quickly they’re increasing their following. While building your account, you may use this information as a starting point for comparison.

While reviewing your rivals’ material, keep an eye out for any possibilities that may have gone unnoticed. Including unique content in your marketing mix can help your company stand out from the competition.

4. Create an editorial calendar for your publication.

An editorial schedule may save you time and help you better manage your Instagram presence and profile. Make a list of different Instagram post types and schedule your captions, hashtags, and publishing timings in advance to avoid last-minute scrambling.

A fantastic spot to keep track of any important events that you want to promote on your Instagram accounts, such as new product launches or special promotions, is your editorial calendar. An editorial calendar helps you keep an eye out for possibilities that arise in real-time, rather than trying to come up with content at the last minute.

5. Establish a recognizable brand on Instagram by being consistent with it.

Content that is random or disconnected might confuse your viewers and can result in you losing followers. Maintaining a similar brand look throughout your Instagram account can help to avoid this.

Consider your company’s brand personality when determining what this looks like for you. What are the core values of your company? What would your consumers and staff say about your company’s brand? Are you a risk-taker, a kid at heart, a grim realist, or an adventurer?

Those three characteristics define Apartment Therapy’s brand identity, and the account embodies all three of those characteristics as well. In an ideal situation, brand aesthetic aids in the recognition of your brand, such that someone may see your photo in their feed and immediately recognize it as yours… without ever seeing your name.

Instagram Bot Message: New Way to Leverage Instagram Business

As have mentioned earlier, Instagram DM is a golden opportunity for brands to establish a more meaningful and larger scale of connections to prospects and customers. However, many businesses face challenges in maximizing the conversion of the opportunities presented in the photo-sharing networks. Thanks to Instagram automation tools, including Instagram bot messages and automated comment replies, businesses can now ensure that most opportunities, if not all, will not be neglected. 

But, what is Instagram automation, and how these automation tools can contribute to the success of your business? Don’t worry, cause we’ve got you covered. Read on to learn more about Instagram automation and several automation tools. 

Instagram Automation: What Is It and How It Can Help Your Business

What-Is-It-and-How-It-Can-Help-Your-Business

Instagram automation refers to the method of managing your Instagram account with the use of third-party software and tools. This might include things like scheduling postings, commenting, reporting, and other activities. Instagram automation is usually accomplished via the use of bots.

If the phrase “bot” causes you to think of the term “spam” quickly, you aren’t far off the mark.

It’s been a couple of years now that Instagram has been battling against inauthentic behavior from bots. This has included the deactivation of various Instagram automation tools and bots that were found to be in violation of Instagram’s best practices. Although not all Instagram automation programs are spammy, it’s crucial to note that some are. It is true that the automation tools that are used for scheduling posts, finding the proper hashtags, and other tasks are wonderful solutions to automate your Instagram marketing efforts.

Though Instagram automation tools can be detrimental to your brand’s image, automating Instagram processes still present itself as a wonderful opportunity to maximize conversions of leads. In addition, Instagram automation is only detrimental if it is spam and violates the community standards presented by the photo-sharing network. 

Some of the valuable and safe-to-use Instagram automation tools are: 

-Instagram chatbot (Instagram bot message)

-Instagram automated comment reply

-Instagram post scheduler

In addition, Instagram automation tools present various benefits to brands, including yours. Here are some of them. 

  • Save time. 

Like any other social media strategy, Instagram takes effort to develop and maintain. Marketers must provide Instagram content worthy of their target audience’s attention to get their followers. In addition, obtaining insights and determining what is effective requires time and effort. You’re probably juggling it on top of several other social media networks as well.

The good news is that Instead of manually responding to discussions, Instagram Automation tools may assess your audience’s preferences and provide material that they are most interested in. You won’t even have to worry about them responding to chats or scheduling Instagram posts on your behalf. Spend a little time upfront, and you’ll save a lot of time in the long run.

“Not only does this assist in increasing reach within the social media community, but it also assists us, the agency, in managing our workload. Additionally, reducing time results in a more cost-effective client account for us. We like to spend our time in thinking rather than performing administrative activities.” — Sarah Keeble, Verb Brands & Communications

  • Generate reliable insight. 

Improve your insight by making it better, quicker, and more dependable. Another benefit of adopting Instagram Automation is that it reduces the likelihood of human mistakes. 

The majority of agencies and marketers manually review their Instagram data to get insights. Not only can delegating that task to an automated technology result in more insights in less time, but the conclusions you make will be less susceptible to human mistakes.

  • Obtain genuine followers
Obtain-genuine-followers

It’s no secret that increasing your Instagram follower count might be difficult to achieve. Many variables influence a user’s choice to click on the “follow” button on a website.

According to our research, users who engage in meaningful interactions with a brand on Instagram are more likely to follow the firm’s account. When you automate such interactions, you may do it at a large scale and steadily increase your follower count over time.

However, it is important to note that you should avoid using automation to get fictitious followers. While having thousands of phony followers may seem impressive on the surface, it is unlikely that you will get the interaction (or product sales) you want from your Instagram marketing approach.

  • Increase Sales. 

Today’s customers have an “always-on” attitude toward the process when it comes to purchasing. That day when people would go into a shopping mall with a list of items they wanted to purchase, it is long gone. Instead, individuals use social media to find new products—and often wind up purchasing goods that they did not want to purchase as a consequence of seeing them on Instagram or other social media platforms.

(This is one of the reasons why Instagram is introducing new eCommerce capabilities such as Instagram Shops.) Every month, more than 130 million users interact with shopping postings.)

Instagram Automation lets you deal with the stream of inquiries you get via Instagram Messaging in a more efficient manner. Automated responses may be configured to answer queries about goods, upsell other things, and lead customers through the checkout process.

The following section will discuss the two commonly used  Instagram automation tools: Instagram bot message and Instagram Automated Comment. 

Instagram Bot Message

automation

Instagram bot messaging, generally known as an Instagram chatbot, is an automation technology that supports a dialogue between a person and a machine.

Instagram bot message will send particular messages to Instagram users through direct messaging, depending on the information they enter in the input field. If you send a single word or a frequent phrase to the Instagram bot message through a direct message, it will respond with an automatic response from the bot. The use of this convenient feature may be quite beneficial in offering rapid replies to your audience when they have a simple query or in supplying them with detailed information depending on their requirements. Furthermore, they are sent immediately, allowing your followers to get responses even when you are not online.

Users may contact you 24 hours a day and still get the answers they’re seeking regarding your brand, goods, and services, making using an Instagram bot message a more convenient and effective way to operate a company overall. You may take advantage of this chance to raise tremendous exposure for your business, improve sales, and provide a superior customer service experience to your customers.

There are a plethora of ways in which Instagram bot message might be advantageous to your company. They can assist you with a variety of tasks, including

  • Instagram users will find it simple to communicate with your company directly by connecting with them while exploring the platform and clarifying their questions. This alternative assists your business in increasing their client satisfaction rate while also increasing their sales.
  • It enables marketers to communicate with consumers in the manner they want using messaging platforms.
  • Help your customers clear up any questions they may have about your goods and be available to them at all times, resulting in improved customer service.
  • Because Instagram bot message assists consumers in handling their issues in real-time, customers are more likely to connect with the companies they follow.
  • Brands can simply run surveys, get feedback on their goods and websites, and make improvements as a result.
  • Customers who use personalized message systems in Instagram bot message are more likely to go to the next level with confidence, enhancing lead generation, nurturing, and overall service quality.
  • Customers may communicate with brands in any language and have their questions answered on a 24/7 basis, wherever in the world.
  • Expand your firm into new market sectors without having to worry about finding enough employees to manage the influx of new customers.
  • Instagram bot message can handle enormous amounts of inquiries simultaneously without causing delays, making mistakes, or losing patience.
  • It lowers total customer support expenses by lowering the number of executives required to respond to consumer inquiries and complaints.

Instagram Comment Automated Reply

Instagram-Comment-Automated-Reply

It is important that you give your full attention to the comments on Instagram. They are, in fact, a more meaningful kind of participation than just clicking “like.” The act of commenting on an Instagram post displays a greater degree of interest on the part of the follower. As a result, Instagram comments are seen as a “hotter” source of information. 

On the e-commerce front, Instagram, especially Instagram Shopping, is making inroads. Commentaries on Instagram have become as authoritative as reviews on Tripadvisor as a consequence of this phenomenon. Additionally, more than 88 percent of Instagram users read consumer reviews before making a purchase on the platform. Your prospects will be more confident in you if you respond to their comments and demonstrate that you are both attentive and reliable.

Furthermore, replying to Instagram comments may quickly become a competitive advantage in organically referring your work to other people. An Instagram post that receives a positive reaction is virtually guaranteed to have a higher organic reach than one that does not. You enhance your visibility, get new fans, and broaden your business opportunities as a result.

However, if you are receiving a large number of commentaries per Instagram post, it will be hard for you or your customer engagement division to respond to these comments. This is when Instagram comment automated reply comes in handy. They allow you to respond to comments automatically and simultaneously. 

For instance, nerDigital’s Instagram automation tool allows you to respond to comments automatically via DM. The tool will automatically message the commentator with the content you set depending on the keyword. You may also leave a reply to their comment, informing them that you message them. This will show other audiences that you are responsive to most inquiries, leaving a good first impression. 

If you need to understand more about why it is important to respond to all comments (unless the comment is malicious or spammy), here are some best reasons responding to Instagram comments is crucial for your brand’s growth. 

Comments Often Result Converted to Sales. As said before, comments are the best leads. Product-related comments often lead to sales. Customers will buy from your brands if you answer quickly to their inquiries. These comments demonstrate an interest in your goods, but they must first explain. If you do not respond promptly to these inquiries, you risk losing them and losing sales to your competition.

Encourage Brand Loyalty. Engaging with your clients is essential if you want them to purchase from you again. We value our comments’ feedback, favorable or bad. They will see you as a good brand, increasing their faith in you. Because of this, people are more inclined to use your brand anytime they need a product. Excellent customer service also encourages sharing. Satisfied users are more inclined to share your content with their followers. They may also recommend your businesses to their peers, which is an excellent source of new clients.

Comments Foster Trust. Visitor credibility increases with the number of comments on your blog. Responding to comments increased visitor trust. Your followers will trust you more if other companies remark on your Instagram posts. As a consequence, customers will engage with your brand more often. Long-term, this means more money.

A brand’s popularity increases its following. Were you aware that the loudest companies have the most fans? This will help your company’s brand grow.

Why is Instagram so popular?

Because Instagram has increased the flexibility of mobile phones, the majority of people use phones to take images.

Can the Instagram Auto Comment Bot automatically follow and unfollow other Instagram users?

Instagram Automation by nerDigital does not enable auto-following or unfollowing other Instagram users. Furthermore, our site does not provide comments on your content. Instead, we use our Instagram Comments Auto Reply Tool to assist your company in responding to comments.

Is Instagram open to chatbots?

Yes, Instagram allows the usage of chatbots. This year, company accounts may create an Instagram bot message to assist them with mundane tasks like answering frequent consumer concerns. The Instagram bot message can automatically react to users’ comments and story responses.

What are Instagram bots attempting to accomplish?

Instagram bots are popular, and they may be used in a variety of ways. You can program your Instagram bot message to perform things like answering frequently asked questions and teach clients how your company operates. Using an automated tool can save you time because you may utilize an Instagram bot message instead of talking to individuals one-on-one.

Is it safe to employ an Instagram bot?

Yes. It is absolutely risk-free to utilize the Instagram bot message. No accounts will be suspended for using an Instagram bot message. However, if you use it to violate any of Instagram’s Community Standards, you may be banned and your account deleted.

Should you respond to Instagram bot comments?

No. Remember that you’re using an Instagram automatic comment response to create a better client experience. And when we say “customer,” we mean actual people. You will gain nothing by using bots to react. Instead, such remarks should be hidden.

Is it necessary to remove spam comments on Instagram?

Yes. You will not profit from spam comments. Furthermore, spam comments on Instagram are often rude and violate community standards.

Is it advantageous to leave comments on your own posts?

No. Not unless the utterances are in response to anything spoken by another individual. Instagram and Facebook are working to improve their capacity to recognize genuine interaction. This would be the simplest manner of trying to rig it… and hence people would perceive it as not genuine participation.

How can you figure out who someone on Instagram has the most in common with?

Navigate to the profile tab (the person symbol) in Instagram’s bottom right corner. You will see “Least Interacted With” and “Most Shown in Feed” at the top if you have the option.

Should you respond to comments on Instagram?

Responding to comments on your Instagram images has a purpose other than being kind. Responding to comments may also help increase the number of people who find your page, attract paying advertisers, and encourage more people to interact with your content.

Final Words

Instagram is a great place for many businesses to expand their reach and grow sales. The platform has proved that businesses can provide a safe and secure avenue to improve their processes and reach in the past few years. However, since over a billion users use Instagram, a brand’s growth in the platform often comes with challenges and missed opportunities. 

Thanks to Instagram automation tools, businesses can now reduce their missed opportunities. These tools allow businesses to automate their Instagram tasks, making them more convenient to execute. In addition, these tools are also proven to help businesses in various ways. 

As have mentioned earlier, two of the most valuable Instagram automation tools are the Instagram bot message and Instagram comment automated replies. These tools are greatly helpful in optimizing your customer engagement processes. They have also been deemed a powerful tool in increasing leads and revenue. 
Suppose you need to learn more about Instagram automation or learn more about automation tools; we will be glad to talk to you and help answer your questions. Contact us today and learn more.

5 Great Reasons Text Message Chatbot Is a Game-Changer

text message chatbot

Excellent client interaction and support are the foundation of any successful brand. They have the ability to increase consumer loyalty as well as sales. And every successful firm understands this and uses it as a strategy to expand its operations continuously.

Human professionals have always handled customer involvement. However, when the volume of consumer inquiries increases, the procedure becomes rather overwhelming and may place a strain on the company. On the other hand, human resources is not a fully automated system that can efficiently answer all of those inquiries.

This issue is fortunately addressed by chatbots, which are a contemporary and reliable answer. Chatbots are computer programs that simulate human discussions by using a database that already exists. Customers’ involvement with chatbots, especially text message chatbots, is becoming more popular among business owners, looking for ways to give subscribers a positive customer experience.

A text message chatbot, or chatbot that communicates with customers through text messages, is one of the most widely used forms of business automation. It assists businesses by answering the vast majority of their customers’ inquiries and providing them with replies. It is a fantastic technique in improving client interaction that does not need the use of any third-party applications at all.

Even if a text message chatbot has automated the process of consumer interaction, this does not imply that a person is no longer required in the process. Human assistance is still required in many situations. In spite of this, a text message chatbot is quite useful when dealing with recurring many consumer contacts simultaneously.

In this article, we will walk you through the following concepts:

  • What is a Text Message Chatbot 
  • How Brand’s Can Use Text Message Chatbot
  • What are the Benefits of Using a Text Message Chatbot 
  • Tips on Using a Text Message Chatbot

What is a Text Message Chatbot

what is a text message chatbot

A text message chatbot, typically referred to as an SMS chatbot, is a software program that automatically responds to and sends text messages to those who engage with it. It is most often used for text messaging. With the help of a text message chatbot, you can create an interactive marketing channel that improves customer communication, delivers bulk text messages, raises consumer conversion rate, and does a variety of other tasks.

Because text messages are immediate and accessible, a text messaging chatbot is a scalable tool that can be used by a wide range of organizations of all sizes and sorts. With the help of this solution, it is able to send bulk messages to a group of people. A text messaging chatbot’s personalization and customization are also rather basic, allowing you to start an engaged discussion with your consumers without having to refer them to a website or another application. Most significantly, text messaging chatbots are very engaging, making them ideal for distributing promotional material and sales updates through text messages.

Additionally, a text messaging chatbot enables you to increase consumer engagement by sending text messages to them. As a result, clients may get an update on their order or make a transaction. Additionally, you may automate your text messaging chatbot by programming it with artificial intelligence-powered replies, which will allow users to ask queries and obtain quick information without having to go through any other communication channels.

How Brand’s Can Use Text Message Chatbot

text message chatbot uses

One of the best advantages of having a text message chatbot is its flexibility. There are plenty of ways brands and organizations can use a text message chatbot. Here are some of them. 

1. Raise Funds and Donations

Organizations can use a text message chatbot to raise funds and ask for donations from individuals. Across many nations, this method of raising funds for health-related organizations, such as foundations that fund scientific research into cancer and other comparable areas, is quite popular for raising funds.

Among the charity organizations that often utilize text messages and text message chatbots to generate finances through donations are the following organizations:

  • No Kid Hungry is an organization that works to ensure that children have access to nutritious meals in sufficient quantities.
  • In response to the humanitarian catastrophe in Gaza, the Jewish Federation of America
  • The American Society for the Prevention of Cruelty to Animals (American Society for the Prevention of Cruelty to Animals) (ASPCA)
raise funds and donations

Another prominent text message chatbot application for fund-raising is the Humane Society of the United States campaign. It was discovered that after sending a simple reminder through a text message, respondents were 77 percent more likely to donate. The Red Cross is another organization that has sought donations using SMS text messages.

2. Send Automated Welcome Message

In the minds of your audience, automatic welcome messages for business leave a lasting impression. This allows people to remember and appreciate your warm and fuzzy greetings while also furthering the perception of your company’s image.

Automating your “welcome committee,” which consists of the various messaging applications, might make your life simpler in the same way that other monotonous activities are being eliminated from our lives. In place of personally greeting every new subscriber, everyone who registers up for an event, and everyone who opts into your newsletter, you can set up your greeting message to be sent automatically. This will save you time and effort!

Automatic greeting messages also ensure that the message reaches its intended recipient when the required action is done since the message is sent in real-time. You also have the ability to choose the content of the message, customize it, and put together the optimal combination of factors to win over your consumers.

Here are some suggestions for creating an automatic welcome message:

  • Don’t forget to include a short description of your company after your message, or weave a self-promotional plug into the message early in the message if you’re feeling particularly confident about it.
  • Don’t be monotonous! No one appreciates a nasty greeting or a generic rip-off of your old greeting card collection.
  • Personalize it by adding some aesthetic components. Add some personality and spice to your presentation that your audience will like.

Send Out Event Notifications and Invitations

Since text messages have a 98 percent open rate, they are a great way to send out event notifications and invitations to consumers. However, sending bulky messages can be tiring and costly. This is why text message chatbots are valuable when it comes to notifying and inviting subscribers to participate in an event. 

A text message chatbot can automatically send out bulk messages notifying your subscriber list about your brand’s upcoming event. This will help you save money from sending individualized text messages per subscriber. It will also help you save a considerable amount of time since the process is automated. 

Manage Appointments and Deliveries

Customers can easily manage their appointments, deliveries, and purchases using an automated text messaging service. Clients may be reminded about their meetings through automatic booking reminders, and you can give self-service alternatives so that they can confirm, cancel, or reschedule their appointments without the need for an agent. 

Additionally, you may alert consumers of their delivery time frame and offer them the choice to adjust their delivery time window. If the consumer wants further assistance, you can even provide the opportunity for them to continue the SMS chat with a live representative.

Collect Payments

Reminding clients to make payments by text messages is an excellent method to communicate with them and urge them to complete a transaction. By using automated text message reminders, you can increase the percentage of your brand’s ‘promissory notes’ conversions while using 60 percent less agent resource than was previously possible. 

Customers may make mobile payments fast and easily using a text message chatbot without leaving the text message they have been receiving. Message payments may be made over secure channels using the service provider of your choice. Customers are also automatically identified and verified by our ID & Verification system, which employs cutting-edge technology to minimize the danger of fraudulent behavior. This enhanced customer experience provides the consumer with the assurance that their information is secure.

Send Satisfaction Surveys

text message

Conducting customer satisfaction surveys is a great approach to get useful input that can be used to enhance the overall customer service experience. Sending surveys through text messaging may result in much greater response rates than sending surveys via other means. 

Sending automatic, customized surveys to your consumers is made possible by a text message chatbot. Customers may reopen SMS messages at any time, as opposed to online chatbots, allowing them to simply re-engage and complete surveys whenever and wherever it is most convenient for them to do so.

Whatever the purpose of a text message chatbot is, it is crucial to understand that the personality of the message is critical in virtually all of these situations, as we’ve shown above. And sending emails might be risky for security reasons, such as when a code is required to validate access to our bank account, which is common.

The last point of observation leads us to a decision. Despite the rapid advancement of text messaging technology, it is difficult to imagine a scenario where an SMS would be a viable alternative.

At least in Europe, the current trend is in the other direction. For sensitive services such as banks, confirmations through a temporary code are required, and SMS is the only means to contact the user without running the risk of causing a security breach to occur.

To sum up, the key to their success can be traced to several variables, including the fact that users nowadays are hooked to written communication, the personality of this kind of media, the poor quality of internet connections in certain locations, and worries about security.

Finally, despite the development of new cutting-edge technology, text message chatbots are still a long way from being depleted of their fuel. This underappreciated marketing technique will very probably surprise us again in the future, and it should be a permanent fixture in the marketing toolbox of any customer-focused organization’s arsenal.

What are the Benefits of Using a Text Message Chatbot

Benefits of Using a Text Message Chatbot

Besides automating your text message customer engagement processes, a text message chatbot can offer more value and functionality to your brand. Perhaps, the vast range of benefits it can offer to businesses can be rooted in the persistence of SMS as a channel of communication. Unlike leads through the website and social media, your leads don’t have to be online so that you can engage with them. 

Here are a few of the other benefits a text message chatbot can offer your business. 

Make your Customer Service Available 24/7

As we all know, providing excellent customer service is the most critical aspect in achieving success. Having customer service available 24/7 with immediate responses, regardless of whether your company operates globally or locally, significantly influences your clients’ happiness and desire to purchase. In contrast to the majority of consumers who are constantly placed on wait as operators attempt to connect you with a customer service center, chatbots never tire of responding to their directions.

They may be available to work and interact with audiences at all hours of the day, every day of the year. This feature enables enterprises to perform more tasks while saving time by responding to frequently asked questions about their products and services without waiting for customers. While a chatbot cannot completely replace real-time customer service in certain situations, it may be used to enhance it so that real-time staff can give full service without putting clients in a poor mood by making them wait for extended periods.

Thousands of prospects may be reached for free at once using this method, and they never have to visit your mobile website! It is possible to move prospects from the top to the bottom of the funnel with a chatbot if you do it correctly. With all of the integrations into Messenger Chatbot, you can essentially replace the website experience entirely. 

Help your Brand  Save Costs

The traditional way to offer 24/7 customer service is by hiring more human agents. This, of course, puts a burden on your company as it is laborious and costly. It also requires you to train them to provide exceptional customer service. But, with a chatbot, your brand can offer an always-available customer service without hiring additional staff and spending a large amount on labor and training. Yes, you have to invest in creating and implementing your text message chatbot, but it is more practical compared to the cost of hiring additional human agents. It can give your company a higher return on investment (ROI).

You can create and implement a text message chatbot for a fraction of the cost and time it takes to develop a cross-platform application or hire workers for each activity. Managing more than one or two individuals at the same time is a difficult problem for a single person, and it is far more difficult for an employee. Hiring agents to work 365 days a year and increasing resources to assist clients with simple questions might be prohibitively costly for a company’s budget. Not only will you save money on personnel expenditures, but you will also prevent the complications that might arise as a result of human mistakes.

According to Chatbots Magazine, employing virtual agents may help firms save up to 30 percent on administrative costs and increase productivity.

Chatbots enable businesses to save money while also being readily customized to satisfy a variety of requirements, depending on the user application. Keeping them up to date was minimal when they were constructed. According to an industry study, chatbots would handle 90 percent of all customer inquiries over the next five years. This implies that they would have saved $8 billion in corporate expenses by 2022.

Solves Bucket Leaks

Solves Bucket Leaks

For a long time, bucket leaks have been a major source of worry for many organizations. It is a simile for the experience of losing a client. However, although finding a solution to this problem is difficult (if not impossible), a text message chatbot and other chatbots ensure that the bucket remains filled despite the leak. Chatbots do this by guaranteeing that new customers and leads are accumulated over time.

A text message chatbot functions as a knowledgeable virtual customer representative who is constantly accessible to talk with your prospective customers on the phone or over the internet. Because the answer is automated, customers are more inclined to continue a discussion knowing that they would not have to wait for a certain length of time to respond to their concerns. Because of this, they are more likely to make a purchase and become a loyal client in the long run.

Optimizes your Customer Service

With text message chatbots, you can give a more engaging and one-of-a-kind consumer experience. A text message chatbot may gather information from your customers instead of having them fill out an online form. Evidently, clients despise filling out forms, which may result in their everlasting loss of company loyalty. Text message chatbots, as opposed to forms, make the process of collecting information more engaging, which is something that customers clearly enjoy. Text message chatbots do not have a facility for submitting information requests. It is instead dependent on the way in which the customer behaves during the dialogue that they bring them up.

Using a text message chatbot to collect information from your clients is more efficient and less invasive than using forms. You may thus replace your forms with a text message chatbot in order to create more leads and increase your revenue. Furthermore, you will not need to transfer your visitors to a website or a different application in order to gather information. Consequently, customers find it more comfortable to slip their information into a discussion than filling out a form on the website.

Most importantly, if your consumers have any problems with their purchase, they can just text your text message chatbot, and they will get a response as soon as the message is received.

Higher engagement and sales

Higher engagement and sales

The importance of keeping consumers connected with your brand cannot be overstated, which is why more and more businesses are turning to chatbots for SMS marketing. Engaging consumers with text messaging has been shown to enhance sales by as much as 40% in certain cases.

Because text message chatbots have such a flexible framework, it is very easy to optimize them for various channels and increase your brand’s engagement. As a simple example, you might recommend that your text message subscribers follow you on social media and sign up for your email newsletters. You may also use your text messaging chatbot to deliver links to your consumers and make product offers.

They may be trained to make a natural-sounding tone, making them seem more human-like to the user. Customers will feel more at ease as a result, and their overall experience with your company will be more positive.

Since you are receiving all relevant information about the consumer via a text messaging chatbot, there should be no use of fictitious e-mail addresses, false identities, or false last names while conversing. Chatbots are used by businesses to acquire insight into their customers and to communicate with them in a proactive manner. Email marketing has an open rate of just 3 percent, but chatbots have an open rate of up to 98 percent! They also keep current clients engaged with fascinating brands and items by sending push alerts or introducing them to fresh promotions.

Tips on Using a Text Message Chatbot

Text Message Chatbot Tips

Here are some of the best practices in utilizing a text message chatbot.

Determine the questions frequently asked by your customers

To develop an effective chatbot, first identify the common problems users encounter and the common misunderstandings they have while interacting with your product or service. You may use a brief survey or feedback from your customer care staff to gather information for analysis inside any marketing platform you currently use.

If your clients or prospects have a question that a human cannot answer, a FAQ chatbot can assist them. Frequently Asked Questions (FAQ) bots deliver well-structured replies regarding your company’s brand, goods, or services and may assist in directing clients to the right website pages at any time of day. In most cases, they are accessible 24 hours a day, 7 days a week.

User-friendly Q&A chatbots serve the same purpose as FAQ bots by responding to user questions. Apart from providing rapid responses, these bots significantly improve the user experience by studying user queries and retrieving information that is related to past searches. Personalized talks tailored to each user’s specific requirements take place.

Re-engage customers

You may be acquainted with Facebook’s 24+1 rule, which states that you may send a personal one extra message after the first 24 hours of communicating with them. A push notice should be sent to the user when this is utilized to re-engage them and refresh that window, which is often the case.

With SMS, the restrictions are more flexible since there is no 24+1 constraint (but we should still avoid spamming individuals). In order to get a user to finish the experience, re-engagements should be planned ahead of time. It is recommended that you follow a one-hour, 23-hour, and three-day cadence for this; however, you may also follow up with your consumers in the future if you have anything fresh to share with them. 

Is it possible that you’ve added a new vendor and are now able to handle consumers who were previously ineligible for your services? Don’t be afraid to reach out. Is there a limited-time offer going on in a certain state? Those who utilize the service should be targeted. The advantage of having a discussion over SMS rather than on Facebook or your website is that you have the opportunity to re-engage these individuals indefinitely after the conversation has ended. As a result, consider innovative approaches to accomplishing this goal.

Make sure the chatbot isn’t too chatty.

Overwhelmingly, businesses are focused on making their chatbots more pleasant or conversational, in the same way, human customer service representatives would be. Customer responses to increasingly realistic chatbots, it turns out, aren’t always overwhelmingly positive. For starters, it blurs the line between people and machines, and, as previously said, it might lead to unrealistic expectations of chatbots in certain cases. 

Furthermore, consumers like it when their chatbots sound like talking to other people. Being forced to acknowledge that you’re speaking to a computer when it sounds so much like a real person might be unsettling. So just focus on developing a quick and effective bot while maintaining a neutral yet welcoming tone.

Allow the Chatbot to handle the most frequently asked questions.

Chatbots are particularly effective at freeing up human customer care workers by handling simple concerns. When designing a chatbot for your company’s customer service requirements, take into consideration the concerns and inquiries that your customers are most likely to phone in with. If your chatbot is capable of recognizing and responding effectively to the most commonly asked queries, it will be significantly more useful than anything else you can put in place.

Have a fail-safe plan in place.

Adapt a range of polite rejections and error messages to your needs. A better option than having the chatbot and the user go around in circles is for the chatbot to be upfront and explain that it doesn’t understand or can’t assist with a certain problem.

Along with fail-safe features, make it as easy as possible for customers to communicate with a real person when a chatbot is unable to help them. Even if it is unable to comprehend the nature of the customer’s problem, a well-programmed chatbot can typically direct the customer to the most appropriate customer service agent. Avoid making the customer listen to a long list of options, which wastes critical time, as is the case with many automated phone answering systems.

Send segmented campaigns.

send segmented campaigns

The term “segmented campaigns” refers to the process of breaking down large client lists into smaller groups based on common characteristics such as age, geographic area, interests, purchase history, and so on. Having identified and segmented your target audiences, you can program your text bot to send specific, targeted messages to individual groups that are intended to capture their attention and pique their interest, resulting in increased customer engagement and consumers who are more motivated to respond to your messages. In contrast to email, you do not want to send out a single message to all of your subscribers at the same time.

Use emojis cautiously.

When creating your text bot, it’s recommended to avoid using too many emoticons in the responses. While emojis may assist you in communicating your message in a pleasant and conversational manner, overusing emojis can reduce the impact and clarity of your message – not to mention the fact that using too many emoticons might come off as unprofessional at times. To avoid the overuse of emojis, it is recommended to configure the bot to use just a few strategically positioned emojis regularly.

Send more interesting SMS by including MMS and rich media.

Text bots don’t simply deliver text messages; they may also transmit multimedia communications, such as movies, GIFs, and music. Text bots are becoming more popular. Multimedia messaging service (MMS) may enhance the texting experience for consumers and is typically faster and more convenient than sending text messages since MMS just needs a single media file. Make a schedule for your bot to send MMS messages whenever you believe it’s most convenient, but keep in mind that they need more bandwidth to transmit, receive, and open than plain text messages.

Frequently Asked Questions

Because not everyone is acquainted with text bots, we’ve compiled a list of some of the most often asked questions, along with their associated answers, to help clear things up.

Are text bots and chatbots the same thing?

They both provide the same duties in that they provide automatic answers and assist the implementation of targeted marketing campaigns. While text bots exclusively interact via written messages, chatbots communicate through both written and vocal discussions (e.g., Siri and Alexa) instead of human communication.

Is it possible for humans to take over text-based communication from a bot?

They have the ability to do so. Users may keep a watch on chats and intervene if necessary by selecting the “take over” option in most text bot services. You may also instruct your text bot to forward any conversations about which it does not have information to a human agent.

How does a text message chatbot works?

Bots that respond to SMS messages are available to you 24 hours a day, seven days a week, and, depending on how they’re set up, may even answer inquiries while you’re not there. Smart automation, natural language processing (NLP), and machine learning technologies are used to build a text message in the manner of a normal human answer. The bot responds as if it were a genuine human response.

The chatbot will either direct the query to a human operator or divert the conversation by responding with a different answer if a concept unfamiliar is brought into the conversation. All of this is reliant on how the system is designed. The complexity of the bot’s responses is dictated by the software on which it operates and the data it has access to, among other factors. However, regardless matter how the bot is built, it will preserve information from a debate for later reference regardless of the configuration.

What happens when you send a text message to a bot?

In the event when a user texts an SMS chatbot, the bot will read and evaluate the content of the text. It will respond to a specific message in accordance with the keywords that have been discovered on the message in question.

The discussion will escalate to a live human agent whenever the chatbot determines that the inquiry is too sophisticated.

What is a text message chatbot?

An SMS chatbot is a conversation buddy that operates on the text-messaging platform and is fully automated. It facilitates the exchange of information between a person and a computer. When you use chatbots, you are not interacting with a live person but rather with a computer.

What is the best way to utilize a text message chatbot?

You can use a text message bot to:

-qualify leads
-increase sales
-provided automated responses to common questions
-provide customer assistance

What are the benefits of text messaging chatbots to the customer experience?

Text message chatbots enhance the customer experience by giving your customers the quick answers they want on their terms, at any time and from any place. Bots are becoming more popular. In the words of Gartner, bots are “queue busters” and “central automated centers of information” because of their ability to provide 24/7 customer service and manage a virtually infinite amount of client requests at the same time.

A step further, if your bot is unable to answer the customer’s inquiry, it will quickly transfer the client to an agent who is able to do so – while also sending along with a transcript that will help the agent contextualize the interaction. If there is no channel pivoting in place, customers will not fall through the cracks in the system. Again, this is for the benefit of the user experience.

How easy is it to build a text message chatbot?

In the case of our text message chatbot solutions, the process of developing a custom SMS chatbot is rather basic. There are no complicated steps involved; just choose an SMS provider such as Twilio, link your chatbot to your nerDigital SMS channel, and set up a process to begin speaking with your present and future clients.

When will the chatbot escalate the situation to a human representative?

There are several instances in which an automated chat fails to satisfy the customer’s needs. In these types of circumstances, human help is very necessary.

It may be required to escalate the situation to a human agent to ensure a seamless client changeover when a customer:

-Requests a phone call or video call from the user.
-Asks the same question over and over again.
-A question that the bot cannot answer is sent to the user.

Is it necessary for me to have coding abilities in order to construct my chatbot?

On the nerDigital chatbot marketing platform, there are no coding skills or training required in order to develop a chatbot that fulfills your goals and expectations. nerDigital is a company that specializes in chatbot marketing. BotBuilder allows you to specify your bot’s purpose and construct custom procedures in minutes.

In order to quickly and simply create a chatbot utilizing the nerDigital chatbot marketing platform, you must first pick one of the many pre-built templates available for a variety of companies like automotive, e-commerce, and utilities, amongst other things. Unique conversation flows for the chatbot should be added to the template and replaced with your custom conversation flows for the bot.

Quick Round-Up

Text bots are a terrific tool when set up properly. They may increase your communication with clients and develop great ties with them. Automating your client interaction process provides rapid communication and frees up your human resources to undertake other useful duties.

Suppose you want to use a text message chatbot in your marketing tools, no need to go farther than the chatbot marketing solutions supplied by nerDigital. They provide different marketing automation, including SMS and WhatsApp automation. Contact us now to learn more.

Ultimate Guide to Selecting the Best Chatbot Platform for Your Business: 5 Best Chatbot Platform

chatbot platform

The way organizations connect with their customers—whether it be for support, marketing, or sales—is changing fast, and the usage of chatbots has surged by 92 percent since 2019.

Chatbots have emerged as a critical component of any customer service strategy. They allow teams to expand their efforts and offer assistance around the clock while enabling agents to concentrate on discussions that need a human touch in order to be genuinely effective. Customers trust bots for basic encounters but prefer to talk with a human agent when dealing with sensitive or difficult situations.

If your brand is considering a chatbot, it might be overwhelming for you and your team to start. However, before diving deeper into the actual process of crafting your chatbot, you might want to consider choosing the best chatbot platform for you. Choosing the best chatbot platform for your business and team is a crucial part of the success of your chatbot implementation. 

Luckily, we have this guide for you. Here, we cover the following:

  • What is a chatbot platform?
  • Why does your business require a chatbot platform?
  • Chatbot Platform’s Salient Features
  • How to Choose the best Chatbot Platform 
  • Frequently Asked Questions

Continue reading to learn more.

What is a Chatbot Platform? 

what is a chatbot platform

The aspect of communication, over the last few decades, has changed dramatically. With the introduction of several advancements, alongside constant innovations, exchanging thoughts, ideas, and information is becoming more and more instant. Smartphones, wearables, and the Internet of things (IoT) have totally transformed the communication environment. As digital artifacts have gotten smaller, the computational power has increased. As a result, many individuals and groups, including brands and businesses, are expected to be more efficient in providing customers with reliable and fast customer communication services.

Customers no longer want to be confined by the communication means an organization has selected for itself. They want to communicate with technology on a variety of days. This entails expanding their means of reaching out and communicating to customers. Reaching customers through a single channel of communication or interaction is no longer a good idea.

However, expanding your band’s means of engaging with consumers comes with several challenges. First, you need to define which channels will be best for your brand and your customer’s necessities and requirement. Also, expansion of the customer engagement process of your brand entails hiring an additional workforce, which requires a considerable amount of time, effort, and monetary investment. Because time will come, your current number of human agents can no longer assist all the customer inquiries and queries. 

Luckily, a conversational chatbot may help resolve these challenges by enabling clients to simply ask for anything they need across various channels, from any location, at any time of day or night—it gives way to the constantly increasing popularity of chatbots, chatbot platforms, and chatbot marketing. 

Chatbot marketing is becoming more popular among firms these days. Data predicts that the number of companies using Facebook Messenger to exceed 40 million by 2022, with 300,000 active chatbots. Chatbots enable brands to provide an engaging conversational experience to their customers and visitors, may it be through voice call, chat, or text message. In able to create a chatbot, a company must first create a robust back-end that should feature tools such as data mining, machine learning, and natural processing. This, of course, entails an arduous and complex creation process. 

But, you can bypass most of the arduous process of constructing your own chatbot by utilizing a chatbot platform. Several firms have built a chatbot engine that brands can use for free or for a small fee to allow users to design their own chatbot programs. It is really simple to construct basic chatbot features since almost every engine has an extremely straightforward graphical user interface. Engines, back-end apps, and chat platforms are all components of a typical checkbook architecture.

Because of the platform, developers and companies can pay bots without having to worry about knowing how to code. Despite the fact that artificial intelligence is at the heart of a chatbot platform, it also provides a user-friendly dashboard with all of the essential modification and configuration options.

When dealing with chatbots, it makes things much more convenient. Their programming libraries are very easy to use since they already include the whole infrastructure as well as common communication capabilities in a single package. Terms can simplify the development of chatbots, allowing developers to spend more time addressing significant business problems rather than learning communication protocols and resolving technical infrastructure challenges.

Creating an effective chatbot without any coding skills is now relatively straightforward, thanks to platforms such as nerDigital, MobileMonkey, ManyChat, and other similar ones.

Generally speaking, a chatbot platform is a tool that enables marketers to design and operate chatbots for multiple messaging platforms, such as Facebook Messenger and Telegram.

The use of chatbot systems allows businesses to automate a variety of touchpoint interactions with their customers, such as ticket booking, order placement, sharing of updates and news, and so on.

Why does your business require a chatbot platform?

Why does your business require a chatbot platform

Chatbot platforms enable brands to create a chatbot without knowing to code. Businesses can quickly, efficiently, and easily build an automated customer engagement service using chatbot platforms. But besides that, there are more reasons why brands and organizations should consider using a chatbot platform to create their own chatbot. Here are some key reasons your business requires a chatbot platform. 

Chatbot Platform Provides Valuable Chatbot Tools

Creating a chatbot does not only require a visual chatbot platform. There are still plenty of tools necessary for a chatbot creation and maintenance process. If you are to create a coded chatbot (which means you’ll not use a third-party chatbot platform), you will have to take care of these tools, which will require you more time. This is when a chatbot platform comes in handy. A chatbot platform provides you with all the necessary things to make your chatbot implementation successful. 

An effective chatbot platform provides a collection of tools for developing chatbots for a variety of messengers – all in one location. Using this method, you will not have to experiment with several chatbot builders in order to develop a chatbot for Facebook, Telegram, or WhatsApp. Furthermore, an all-in-one chatbot platform offers a single customer support staff that can assist you with the setup and operation of your chatbots across all of the messengers that you use.

Chatbot Platform Helps You Identify The Best Messaging Media for Your Brand

Chatbot Platform Helps You Identify The Best Messaging Media for Your Brand

Each brand is unique. And so, there is no particular customer service medium or tactics that are best for all brands and businesses. While a particular way of communicating to and reaching customers is effective for one brand, it may not be the same for the other brand. Despite being in the same niche, the same tactics may not be practical for two brands. It is a primordial reason why each business must understand their brands and customers’ necessity. 

It assists you in identifying the most qualified messengers for your company. In order to identify which media — such as Facebook, WhatsApp, or Telegram — is the most efficient for your audience, you can use a chatbot platform to evaluate the productivity of chatbots for multiple messengers. After that, you will be able to concentrate all of your efforts in one location, which is very useful if your company operates on a limited budget.

Chatbot Platform Makes Multichannel Marketing Easier to Manage. 

Marketing in multiple channels is not new to businesses. Perhaps, every great business understands that leveraging as many as possible marketing channels also tantamounts to generating more leads and higher revenue. And also, it is the basic way of reaching more audiences and decreasing the cases of lost opportunities. 

In order to develop a successful multichannel marketing strategy that saves time and money while also building interactions with the audience, users need a chatbot platform to assist them. Chatbots may help you generate new leads for your company by engaging with them regularly. Furthermore, having an additional marketing channel enables you to shift your current audience across channels, giving more value and a more tailored experience.

Many chatbot platforms feature omnichannel capabilities, allowing marketers, customer services, proprietors, and chatbot builders to save time. It also allows them to manage and maintain their inboxes from different messaging channels in one robust platform. This further allows them to save finances since it eliminates hiring multiple channel managers. 

Chatbot Platform Allows You to Track The Effectiveness of Your Marketing Efforts.

Data is what drives businesses to make better decisions and identify crucial factors for the brand’s growth. Without analytics, it will be hard for businesses to determine which marketing tactics and medium will work best for their brand’s benefits. This, of course, means lost opportunities for more leads and higher revenue in the world of businesses. Thankfully, a chatbot platform is equipped with tracking and analytic tools that can help you learn more about your marketing tactics and channels. 

With a wide variety of data, you can simply monitor the effectiveness of any chatbot you have in your system. The number of messages sent and opened, as well as the number of redirections to your website, are the most important metrics for evaluating the performance of a chatbot. Some providers present these data in the form of a click map.

Best Chatbot Platform Features

Best Chatbot Platform Features

When it comes to communicating with companies, customers want nothing less than excellent experiences. When considering the usage of a chatbot platform to assist corporate communication, it is important to evaluate the essential elements of the chatbot platform that will allow it to offer conversational experiences to the users of the platform.

1.  Visual Flow Builder

Building a chatbot should be a simple and painless process. It is made feasible by the visual flow builder, which also allows for zero-code bot development. Consequently, a bot can be created immediately on the platform using a drag-and-drop chatbot builder, which allows for quick and easy bot creation.

If your company’s needs are straightforward, the visual flow builder may be the best option. Using a simple UI, you can manage your situations and create a strong bot without coding skills.

With the visual flow builder, you can automate handling a wide range of client concerns and guarantee that discussions are as smooth as possible. It also assists you in fine-tuning your bot’s operations and improving its overall performance in response to user input.

Here are some reasons your chatbot platform should have a visual flow builder functionality?

  • Conversation bricks that can be dragged and dropped may be used to construct tales without the need for technical expertise or coding abilities.
  • Choosing from various bot answer types and activities will guarantee a positive chatbot experience.
  • It is possible to personalize the bot design to meet the individual company requirements.
  • A virtual assistant with the capacity to offer answers and automate fixes for common situations will always be a simple and straightforward project to undertake.

2. Omnichannel Messaging Support 

Brands that implement an omnichannel strategy see a 91 percent increase in year-over-year client retention compared to the rest of the industry.

Chatbots with omnichannel messaging support capabilities may be readily integrated into various channels, such as a website, Facebook Messenger, WhatsApp, and other social media platforms, to provide consumers with a seamless experience.

Using chatbots to provide omnichannel messaging assistance may help companies better understand the interests and preferences of their consumers, and it can also make it easier for your agents to utilize previous interactions to drive future discussions with customers.

Here are some of the reasons the omnichannel messaging support feature is significant in the success of your chatbot.

  • Chatbots may be created quickly and efficiently across channels, eliminating the need to integrate them to provide consumers with a consistent experience manually.
  • Customers are no longer necessary to repeat themselves since chatbots may give contextual help by providing relevant facts based on their previous interactions.
  • Businesses may use omnichannel support to give better solutions or collect customer feedback.

3. Chatbot Marketing  

chatbot marketing

Chatbots are incredibly sophisticated tools that may assist you in automating your marketing. They may assist in the promotion of goods and services as well as the smooth progression of clients through the sales funnel.

Making orders, organizing meetings, monitoring orders, giving updates and news, and a range of other marketing tasks are all made possible via chatbots in marketing.

Chatbots may assist in segmenting an audience as well as in completing orders without the need for users to visit a website directly. They are useful in gathering information to obtain insight into the target audience’s demands and move prospects through the sales funnel.

Here are some best practices in chatbot marketing.

  • Consider the material that will be included in your chatbot, as well as the queries that your customers most commonly ask.
  • Avoid having completely open-ended talks in order to avoid any form of misunderstanding and improve the customer experience.
  • Increase the amount of data your bot has to respond to clients’ individual demands in a more customized manner and increase the return on investment (ROI).

4. Chatbot Analytics 

Chatbot analytics may assist you in getting to know your consumers better and making data-driven decisions. Using this tool, a company may better know its clients and make more informed business choices.

With the chatbot analytics function, you can get useful insights and regularly evaluate all of the chat discussions your bot is involved in. Additionally, it may assist you in determining the correctness of replies delivered by bots to clients.

By developing a good chatbot strategy, you will be able to analyze the effectiveness of your bot and estimate the development of your company. To make data-driven choices and get a deeper understanding of the customer experience, you may use chatbot analytics to measure essential KPIs for your bot.

The following are the most important chatbot KPIs to measure your chatbot performance:

  • The total number of users is as follows: It is possible to track the overall number of users engaged with chatbots to get insight into how many consumers interact with your chatbot.
  • Bounce rate measures the number of people who visit a website and then depart without engaging with your chatbot or other interactive features.
  • Interaction rate – Tracking the interaction rate KPI will assist you in determining how engaged users are with your chatbot during chats.
  • To get insight into the circumstances when the bot cannot measure the user request and deliver a meaningful solution, the fallback rate (FBR) will be calculated.

5. Chatbot Customization

Customizing the bot may provide a better sense of how the bot will communicate by allowing the user to choose the tone, style, and language that the bot will use. Your bot will become more credible in the users’ eyes. The widget customization may be beneficial in two major ways:

Branding – The bot persona may be programmed with the key message of your company to engage consumers in a more customized way.

Messaging – You may put up pleasant welcome welcomes to start a flow of dialogues with your guests, as well as lead them through the product and service information.

It is critical to customize your chatbot widget to represent your brand personality and gain client confidence. By personalizing the chatbot’s avatar, you may improve the entire experience for your customers. In addition, you may pick the bot name appropriate for your company’s purposes, such as the support bot.

Here are some areas of a chatbot that you should consider customizing.

  • Display Name. The display name of your chatbot should accurately represent your company’s personality.
  • Tagline. Chatbots may be given the appropriate tagline corresponding to the company’s unique requirements.
  • Avatar. Different bot avatars will be available to choose from, each of which will have a distinct vibe that people will like.
  • Channel. You have the option of choosing whether the chatbot will be active on the web or on the Facebook channel.
  • Bot Accuracy Levels. It assists you in selecting the query that corresponds to the accuracy level percentage-wise in a percentage-based manner.
  • Set priority of bots and human agents. You may choose the preferred option that best meets your company’s needs and then prioritize bots and human agents to ensure flawless communication between the two parties.
  • Set trigger events — In this section, you can choose triggers for the chatbots to use in a variety of circumstances. The chatbot will commence discussion based on the trigger that has been chosen.

6. Natural Language Processing

Chatbots are able to comprehend and reply correctly to your communications because of Natural Language Processing (NLP). When you start a message with “Hello,” it is the natural language processing (NLP) that informs the chatbot that you have sent a normal greeting, which in turn enables the chatbot to harness its artificial intelligence skills to come up with a suitable reply. In this situation, the chatbot is likely to answer with a welcome of its own to the user.

A chatbot cannot properly distinguish between the replies “Hello” and “Goodbye” if it does not have access to Natural Language Processing. “Hello” and “Goodbye” will be nothing more than text-based user inputs to a chatbot that does not employ natural language processing. Natural language processing (NLP) is used to offer context and meaning to text-based user inputs so that artificial intelligence (AI) can provide the most appropriate answer.

Advanced NLP may even deduce your communications’ meaning based on their tone. You can be asking a question or declaring something, for example. This may appear inconsequential at first glance, but it may significantly influence a chatbot’s capacity to engage in a fruitful discussion with a user.

A key difficulty when it comes to chatbots is the fact that consumers have a blank slate when it comes to what they may say to the chatbot, which can be quite frustrating. When trying to forecast what users will say or not say, there is a good chance that you may encounter dialogues that you could never have imagined in your wildest thoughts.

While Natural Language Processing (NLP) will not perform miracles and guarantee that a chatbot reacts accurately to every message, it is strong enough to make or break a chatbot’s success. Never undervalue this crucial and frequently ignored part of chatbots’ functionality.

How to Select the Best Chatbot Platform for Your Brand

how to select the best chatbot platform

The chatbot platform you choose must be in line with your company’s objectives as well as client expectations and desires. Investing in the appropriate technology from the beginning will simplify the customer experience and increase long-term consumer loyalty to your company. 

Here’s our selection process guide to help you sort things out in selecting the best chatbot platform for your brand or business. 

1. Identify your Brand’s Requirements

Every company has its own set of organizational goals and objectives, which are unique to that company. This means that the chatbot you choose must be relevant to the demands of your company. While one brand’s method of connecting with and reaching consumers may be beneficial, it may not be the same for another brand’s communication and outreach. Despite being in the same category, the same approaches may not be appropriate for two different businesses. It is the most fundamental reason why any company must understand their brands and the needs of their consumers.

There is no such thing as a “one-size-fits-all” strategy with a chatbot. In order to pick the most appropriate chatbot for your company, you must first analyze your customers’ journey, learn about their existing user experience, and identify their most pressing pain issues. In accordance with all of these considerations, you may have a chatbot that is particularly developed to meet your company’s objectives.

Whether you want a chatbot for a specific campaign, self-service engagements, generate leads, efficiency and increase productivity, automation, or discussions, addressing the true requirements of your consumers in advance can help your company achieve success in a variety of areas.

2. Identify your Communication Channels that Require a Chatbot

Your audience pool will grow as your business grows, and you will see that your clients are dispersed over a variety of various digital channels. However, regardless of whatever channel your consumers use, they still want a flawless and hassle-free customer experience from you.

When selecting a chatbot for your website, ensure that the same chatbot is also suited for other digital platforms, such as social media, mobile applications, and voice channels. This contributes to creating and maintaining a comprehensive brand experience and the retention of users’ attachment to the brand.

3. Assess if the Chatbot Platform Features a Natural Language Processing

It is not enough to just design a chatbot for your company’s needs. It should also be appropriately trained to recognize and respond to user intent in order to provide meaningful responses. The communication they conduct with consumers should seem to be genuine and as though it is taking place between two actual people. Only if your chatbot development platform has Natural Language Processing (NLP) and voice capabilities will you be able to do this.

A chatbot’s ability to perceive, remember, and continually learn from the data acquired is critical for it to adapt in response to the demands of the consumer. It is possible to utilize Machine Learning to increase the bot’s efficiency and have it reply more naturally than before.

Also vital is that the tone of your chatbot is appropriate for the situation. (See also: Your chatbot is a digital extension of your company’s identity. It’s similar to the voice that greets your clients when they visit your website. Therefore, it should have a speaking tone that is consistent with the overall aesthetics of your company brand. Furthermore, the bot should recognize its users and, if necessary, adjust its vocabulary and tone to correspond to unique people and certain items.

4. Check if the Chatbot Platform Provides Analytics

When establishing a chatbot for your company, make certain that you have unrestricted access to a graphical user interface that will enable you to evaluate the effectiveness of the chatbot in question. This allows you to get analytical information about your chatbot’s discussions with your consumers. Identifying and resolving your customers’ pain points is another way to determine whether the bot effectively satisfies their demands.

Following the introduction of a new chatbot, it is critical to gather metrics in order to enhance the bot’s productivity. Even though metrics vary depending on the kind of company and the nature of the chatbot, the following are a few to keep an eye on for all types of chatbots:

  • In-Message. the volume of messages sent by the customer within a certain period. Understanding the number of interactions between the consumer and the bot is critical to determining the interaction on one side of the equation. On the other hand, it may conceal flaws such as the bot not comprehending the discussion and the user being compelled to repeat its queries to a third party.
  • Retention Rate. It refers to the proportion of users who come back to the chatbot after a certain length of time. This measure may assist you in determining the amount of involvement and provide you with further information about your customers’ preferences.
  • Goal Completion Rate. This is the proportion of successful interactions that have occurred via a chatbot. 

Whether or not the user would suggest the chatbot to a friend or colleague is measured in the fourth category, user satisfaction (example: the customer will rate the chatbot experience responding through exit survey)

When considering whether or not to implement a price model based on chatbot performance, metrics are the most important factor to consider.

5 Best Chatbot Platforms 

5 best chatbot platform

1. nerDigital Chatbot Solutions

Conversational interfaces (chatbots) are available from nerDigital, one of the top marketing solutions platforms. In addition to having an amazing user interface, nerDigital Chatbot Solutions has a user interface that is both intuitive and easy to use (UI). It also has flow customization, which allows you to design an artificial intelligence-based discussion pattern that the system will utilize to give a positive client experience.

It is also a one-stop marketing platform that allows firms to do all of their mission-critical duties from one location. Sales, appointments, lead nurturing, data collection and relationship building can all be accomplished via a single comprehensive chatbot platform.

Along with WhatsApp automation, the business also offers other types of automation, such as Messenger Marketing Automation, Instagram Automation, Email and SMS Automation, and others.

It’s now possible to visually design engaging chatbots in a matter of seconds utilizing the nerDigital Chatbot Marketing templates and their Visual Chatbot Builder, which has a simple drag-and-drop interface.

However, the most appealing feature of nerDigital Chatbot is many apps and services with which it can be integrated. nerDigital provides connectivity with a variety of platforms, including Zapier, Active Campaign, PayPal, WooCommerce, and others.

Customer communication was made easier with the help of the agent bot Aivo, which was created in 2012. Agentbot is one of the solutions they provide. Agentbot enables marketers to develop conversation flows like other bots, but it does it with artificial intelligence.

2. Agentbot

Agentbot is distinguished by its user interface, which is visually appealing. It’s uncomplicated, with an easy-to-use design decision tree to guide you through the process of quickly designing the most effective conversation flow possible.

Agentbot also assists in the progression of conversation flows based on the participation of clients with the system. You may train your bot (using artificial intelligence) to offer better responses to customer inquiries and even integrate unique elements such as GIFs into your responses.

When it comes to reporting and analytics, Agentbot shines, which is a vital component in the development of agile enterprises. It provides a plethora of analytical data that can be linked directly to user interactions, which is quite useful.

Statistics on the kinds and quantities of interactions, the average time spent on the chat, and qualitative comments on your discussions are all included in these reports (think successful and incomplete interactions).

You may also combine your application with a range of other apps. The ability to create custom API connectors is also accessible; however, their list is not as wide as many would want it to be. Agentbot can now be integrated with a variety of platforms, including Zendesk, Salesforce, Zapier, and Genesys.

3. ChatCompose

ChatCompose is a chatbot tool equipped with the functions common to robust chatbot tools of the same caliber. In order to better predict what your audience is searching for and, in cases when their searches are a little off, what they were trying to communicate, the platform is equipped with artificial intelligence and natural language processing capabilities.

It also contains an autocorrect feature, an intelligent tool that works in conjunction with its natural language function to make it simpler to determine the meaning and intent of the user’s words. However, apart from AI and NLP, these technologies are rendered ineffective without intelligent integrations, which ChatCompose offers in spades. It’s compatible with the most popular messaging, support, and social networking services, so you’ll have no trouble using it with WhatsApp.

Consider the situation in which you need to give your audience different ways to engage with your organization. Then, ChatCompose can integrate with your CMS, CRM, Mailchimp, SendGrid, Slack, and event processing payments, as well as having voice recognition to handle phone calls and other communication channels.

Besides that, ChatCompose gives a plethora of tools to aid customers in understanding and to put their goods into action. In addition, the platform enables access to a number of use cases, including answering queries, lead generation, customer support, making bookings, and creating surveys, among others.

4. SnatchBot

SnatchBot has quickly established itself as the go-to chatbot solution for businesses of all shapes and sizes. Its front-end and back-end capabilities distinguish it as a good choice. This means that it may be employed in a number of ways, which is something that only a few bots are capable of.

A wide variety of features is also included in this package. Some of our favorite applications include sentiment analysis, automatic speech recognition, sharing, and collaboration (allowing you to build your chatbot alongside colleagues). The option to transfer platforms (from website chat to Telegram, for example) and the capacity to pass over conversations to live agents are all included as well.

Finally, but certainly not least, Snatchbot provides extensive analytics. The query performance may be measured by query type and platform, and the results can be compared to your key performance indicators (KPIs).

However, although our list offers a variety of drag and drops features that make them easy to use, we identified one additional feature that will be a blessing for busy marketers. A bot store is included with SnatchBot. It’s jam-packed with template bots that you can purchase and utilize in your ecosystem, saving you hours of time spent designing conversation flows from the ground up.

The functions outlined above are mostly front-end functions; however, SnatchBot can do back-end tasks as stated before. For instance, reading and writing databases, scraping data from the web, connecting to APIs, copy-and-paste operations, filling out forms, moving files and directories, and logging in and out of online and corporate applications are all examples of what is possible. Also included are computing, document extraction, reading emails and attachments, and gathering social media information.

Landbot.io

Landbot.io features a user-friendly interface and the ability to create WhatsApp chatbots using a drag-and-drop interface. Uber, LG, T Systems, Ernst & Young, and L’Oreal are a few large corporations that use it. One aspect of their offering that attracted our curiosity was their use of rich media. Using video, images, GIFs, and other material in their scripts to enhance the customer experience, brands can easily deal with them and seamlessly include them into their scripts.

Landbot.io, like other bots, enables you to develop integrations that assist in the collection of real-time information. Another set of connections includes Mailchimp, Zapier, Slack, Google Analytics, Sendgrid, and Salesforce.

Their ability to exploit circumstances to generate hyper-personalized, fluid relationships is something they also take great pride in. In addition to providing humanitarian help, Landbot.io is a bot-building platform that allows users to engage in real-time chats. You can take over client chats at any moment, which is quite beneficial if you want to deal with a hot new lead right away.

A tool with as many capabilities as this one will be difficult to come by, so make use of it while you can. Landbot.io provides you with a variety of new ways to communicate with your target audience. Consider the possibility of running tailored advertising using intricate criteria to identify the most appropriate audience for a certain product. In addition, by establishing conversational opt-ins for your business account, you may increase the number of people who subscribe to your account.

Frequently Asked Questions

Here are some frequently asked questions on a chatbot platform.

What is a chatbot platform?

Generally speaking, a chatbot platform is a tool that enables marketers to design and operate chatbots for multiple messaging platforms, such as Facebook Messenger and Telegram.

What is the best chatbot platform?

Honestly, there is no such thing as the best chatbot platform. It is simply because each business is unique and has varying necessities. However, we suggest you check our list of best chatbot platforms. 

1. nerDigital Chatbot Marketing
2. Agentbot
3. ChatCompose
4. Snatchbot
5. Landbot.io

What are the benefits of using a chatbot platform?

Here are a few of the key benefits of using a chatbot platform. 

Chatbot Platform Provides Valuable Chatbot Tools
Chatbot Platform Helps You Identify The Best Messaging Media for Your Brand
Chatbot Platform Makes Multichannel Marketing Easier to Manage.
Chatbot Platform Allows You to Track The Effectiveness of Your Marketing Efforts.

What are chatbots used for?

In addition to giving clients a prompt answer, you can utilize a chatbot to do the following:

-send  basic product information to users
-Provide shipping information
-share latest news stories
-update subscribers with discounts and active promos
-create a schedule

Can I make a chatbot without a help of a chatbot platform?

Of course, you can create a chatbot without a help of a chatbot platform. However, it requires a necessary depth of coding skills. The process is also arduous since you have to do more things besides the actual chatbot.

Is a chatbot platform free to use?

Not all, but there are chatbot platforms that you can use for free. nerDigital chatbot solutions are one of those. It allows you to create a chatbot for free. 

However, more advanced features, including omnichannel inbox, require a subscription.

Is it easy to create a chatbot in a chatbot platform?

Yes, creating a chatbot using a chatbot platform is relatively easy since it does not require you to code. It is why many businesses are resorting to chatbot platforms for their chatbot requirements.

Can I run a chatbot created using a chatbot platform in multiple channels?

Yes, you can use the chatbot you created in multiple channels. Make sure that the chatbot platform you use does support omnichannel capabilities.

How does chatbot work?

Using rules-based chatbot software, you may automate the execution of predetermined activities based on “playbooks” that you create on the back end of the user interface. Rules-based chatbot technology works similarly to a virtual assistant in that it may operate depending on click actions, such as “Yes” or “No,” or by detecting a specific term or combination of phrases.

Final Notes

Chatbots are an extremely efficient way of engaging with customers. They are always available and are reliable in providing customers with the details and information they need. It will take no time that most businesses have integrated this technology to achieve better, quicker, and more efficient customer engagement and services.

Many businesses are still hesitant about leveraging this wonderful advancement. Many proprietors believe that chatbots are only for big companies who can afford to create their own chatbots, but this is entirely untrue. Many businesses should learn that there is an effective way of creating a chatbot–by using a chatbot platform. 

Chatbot platform makes it possible for small to large companies to create an automated messaging channel (though chatbot) without having to know to code. It will allow them to create and integrate chatbot solutions to their companies’ customer engagement processes without going through the arduous processes and investing a large amount of money. 

And so, creating a chatbot isn’t as complex and expensive as most people perceive it. Customer care and support operations may be streamlined and automated using the appropriate chatbot platform. You can also give your customers a quick, efficient, and beneficial experience by leveraging the appropriate chatbot solutions.

Chatbots are here to stay, so get to work on developing your own. Contact us if you need more help regarding the chatbot creation process and more information on the chatbot platform. It is a pleasure to walk you through more things about our chatbot marketing.

Easiest and Best Way to Create Chatbot for Instagram │nerDigital’s 3-Step Instagram Automation

chatbot for Instagram

In December 2021, Instagram announced that the platform had already surpassed two billion users. And according to data, 83 percent of the users are faced with brands and products through the social media platform. Furthermore, as much as 50 percent of these users follow through with their transactions. These numerical figures show how Instagram has become one of the valuable avenues for businesses to reach more customers and build their brand.

And when it comes to successful Instagram marketing, engagement is a crucial factor. Brands on Instagram have to respond to their queries and inquiries efficiently and sufficiently for many consumers. This gives a straining weight for many businesses as they have to put extra effort into optimizing their customer service. Luckily, there is a simple yet robust solution to this problem–a chatbot for Instagram. 

In this guide, we will cover:

  • Introduction to Instagram Marketing
  • Instagram’s Valuable Features for Businesses
  • Tips to Increase Instagram Engagement
  • What is a Chatbot for Instagram
  • Why Should You Use Chatbot for Instagram
  • How to Create Instagram Chatbot
  • Best Ways to Use Instagram Chatbot

Instagram Marketing

Instagram Marketing

As previously mentioned, Instagram is a great place for businesses to reach and attract more customers as the photo-sharing platforms homes more than two billion users globally. In addition, data shows that users spend an average of 53 minutes on the platform, making it the second most visited online platform, just behind Facebook. 

Besides being active on the platform, Instagram users are also engaged with brands and products. This makes the platform valuable for businesses.

Because Instagram is primarily a visual medium, it has a significant competitive edge over other social media networks. For businesses that profit from their products’ design or services that result in a clearly evident final result, Instagram is the greatest medium for displaying their material.

Creating content for this social media platform can be done using video, images, and illustrations. Still, your marketing plan will ultimately define what kind of material to publish and how often to post them. Prioritizing your goals and, more significantly, your target audience before launching into a new social media platform, no matter how well it works for everyone else’s company, will help you stay on track and focused on your objectives.

Instagram has developed over the last several years from being a platform for showcasing one’s riches or accomplishments to being a useful tool for businesses to promote themselves. Instagram may have a beneficial impact on your company in four different ways.

1. Increased Brand Awareness

Instagram marketing is quite effective for increasing brand exposure. A whopping 83 percent of users admit that this social networking site aids them in discovering new items and services. Even better, individuals have a greater level of confidence in the companies that are promoted on Instagram.

Users believe companies with Instagram profiles are relevant, and they believe they are popular, according to 74 percent of those who use them. Brands that do not have an Instagram account, on the other hand, are more likely to be ignored by prospective consumers.

2. Higher Engagement Rate

Higher Engagement rate

Social media platforms are one of the most effective tools for maintaining client interactions. In addition to allowing you to get feedback from your audience via likes and comments, they also let you engage them with compelling content, alert them of special deals, and more.

As a result, Instagram is even more effective at increasing client interaction than other social media networks. Instagram photos often get 23 percent higher interaction than Facebook posts, despite the fact that Facebook has more than twice as many active users as Instagram.

3. Higher Revenue

As previously indicated, the Instagram audience is eager to make transactions. Instagram has a massive purchasing audience — 11 percent of social media users in the United States purchase on the platform.

Instagram allows companies to make the most of their platform since they are aware of this quirk. Instagram provides a comprehensive collection of capabilities that enable users to purchase directly from the platform. Links in Instagram Stories, shopping tags, advertisements, and other elements are examples of this. Take a look at the entire list on the Instagram website for more information.

4. Expand Your Business’ Reach

Expand Business Reach

Instagram expands your brand’s reach by allowing you to specify your target demographic more accurately. Thanks to Instagram Ad Manager’s targeting features, this is an option that you should consider exploring. You may use them to target the most appropriate audience based on demographic data, interests, and behavior, among other factors, according to your needs.

Even better, Instagram advertising management gives you a plethora of remarketing choices to choose from. In conjunction with Instagram advertising, you can not only generate more quality Instagram leads, but you can also efficiently move leads from other marketing channels along the sales funnel as well.

Instagram’s analytics feature enables you to track the effectiveness of your advertisements. You can keep track of outreach, overall campaign expenditure, the number of transactions made, the cost per purchase made, conversions, and other important metrics.

Instagram’s Valuable Features for Businesses

Instagram Valuable Features

As a business-oriented social media platform, Instagram and all of its features may be leveraged for marketing objectives, whether you’re trying to purchase advertisements or promote organically. It is also worth noting that you will not be required to invest a single penny in promoting your brand on Instagram. With all of its fantastic features that lend themselves to marketing, Instagram marketing couldn’t be simpler. Here are some of the fantastic features of Instagram that are valuable for businesses and marketers. 

Video posts

Looking back at the past, video advertisements are only for big and wealthy company’s. Small businesses can now promote their brand through video advertisement thanks to Instagram’s video posts feature. This feature allows anyone (literally) who has a decent camera and a basic knowledge of video anything to market their brand through a video. In fact, an estimated 81 percent of businesses use video to promote their products and services.

When it comes to generating engagement, video is a fantastic tool. It also allows you to present more sophisticated, in-depth material that cannot be expressed in a single picture or series of Stories. Initially restricted to 15 seconds, video postings now enable companies to publish long-form, high-production-value movies of up to 1 minute in length, which generates a great deal of interest and interaction. Instagram videos may be scheduled in the same way that ordinary Instagram posts can be, mostly via the use of third-party applications.

According to research, customers are more likely to purchase a product online if they first see it in a video. As a result, utilizing Instagram video to demonstrate your items in action might be an effective approach to enhance the return on your Instagram marketing investment!

Additionally, Instagram videos that communicate your brand’s message or expose your company’s culture are an excellent method to establish trust with your followers and potential consumers. Make sure that the initial few seconds of your video are intriguing so that you may capture people’s attention before they click away from your video. It is an excellent approach to educate your target audience about your company. 

Instagram Stories

The Stories feature on Instagram is one of the most useful improvements to the platform. Stories over here are more or less the same as Snapchat, in that users have the option to upload video clips to their tale, which is available for around 24 hours until it is permanently deleted. You have the right to watch the narrative material as many times as you like within the time frame of 24 hours from the moment of purchase. This kind of story will display as little circles on the top of followers’ news feeds. Before you begin utilizing these Stories, you may want to familiarize yourself with the available capabilities.

The video recording will be limited to a maximum of 15 seconds and no longer. Meanwhile, the picture will be shown for a maximum of 10 seconds. You may also post an endless number of stories to the feed. 

Furthermore, you may communicate with others directly via tales. If you continue to slide down on the camera screen, you will be able to unlock films and photographs from your personal camera roll. You have the right to see material from your camera roll that has been saved within the past 24 hours.

You even have the ability to keep track of the overall number of views you received and the specific people who saw your material.

You may change your Story settings in your current IG settings. Select news from certain users’ feeds, hide stories from other users’ feeds, and change who can react to your direct message if you so like. You must review the Instagram video specifications to learn more about ad sizes and other important alternatives.

Stories Highlights

Instagram Stories are a fantastic feature, but they are only available for 24 hours at a time. Users indicated a wish to save some of the finest tales they created for later use, which is in keeping with the transience of Stories that made them so popular. Because of this, Instagram introduced the Stories Highlights feature. This allows you to store your favorite articles and keep them on your account for as long as you wish without losing them. Because Instagram stores your Stories Highlights at the top of your profile page, they are visible to your followers as well as everyone else who views your profile page.

There are a variety of methods to take advantage of this function in order to promote your business. Storytelling may be used to promote goods and events, provide information about your company, and highlight particular items and events. Stories that include quizzes are also a wonderful way to educate followers about your company while gathering information about their preferences and purchasing habits. Please keep your most successful stories in mind so that you can continue to drive people to them, and ideally, take the action you want them to do as a result of their viewing.

Professional Dashboard

Instagram’s Professional Dashboard feature, which will be available in January 2021, will enable you to monitor your performance, acquire professional tools, and expand your company on the platform. Using social media analytics, you may get valuable insights into how your company is engaging with its followers and when you should publish your content depending on when your target audience is online. There are additional tools for creating branded material, as well as tips and tactics that you can use to keep your company flourishing on Instagram.

To get the most of this feature, follow these Professional Dashboard suggestions:

  • Learn from others. In the Professional Dashboard, you will discover a section where you can get advice from other material creators on creating the greatest and most engaging content for your target audience.
  • Sell your products. If you haven’t already, there’s a section on your page where you can quickly put up your items so that potential and existing consumers may purchase them directly from your social profile. You can tag shoppable things in your posts and stories after you have set up your store, making it that simpler to sell to your followers once you have set up your store. (See this page for more information on social shopping!)
  • Determine the best time to publish content. The “Most Active Times” portion of the “See All Insights” section will assist you in capturing your audience at the most advantageous moment. Posting around fifteen minutes before the appropriate time for that day will result in the highest level of interaction.

Push Notifications

In order to keep consumers interested and returning to your content, Instagram marketers may use push notification capabilities.

Despite the fact that this would need a great deal of clever marketing, it makes sense to send out a reminder to your followers to enable push notifications for your feed. One way is as follows:

In order to avoid missing out on the offer, make some noise about a limited number of discount coupons or exclusive material you will release ‘in the next few days and encourage your followers to sign up for push alerts to not lose out on the deal. They are almost certainly not going to turn off the push alerts anytime soon.

What is a Chatbot for Instagram?

What is a chatbot for Instagram

A chatbot is a virtual consultant that responds automatically to requests based on triggers such as keywords or particular actions taken by the user. Chatbots are also used to deliver mass messages and gather information about clients, which is then stored in a CRM system coupled with the chatbot.

Instagram chatbots may be quite valuable to your company in a variety of ways. They can assist you with the following:

  • Increase customer loyalty by providing users with instant answers to their queries all the time. And so, it also helps you increase your sales because you don’t make your customers wait and they instead choose your competitors; increase sales because you don’t make your customers wait, and they instead choose your competitors.
  • Enhance client retention by sending out useful reminders and announcements; reduce internal resource consumption by eliminating the requirement for a large number of employees to handle orders and respond to recurrent incoming messages.
  • The use of chatbots makes operating a company much more convenient. You may entrust your mundane procedures to them, and your resources can be allocated elsewhere.

Why Should You Need a Chatbot for Instagram

Why Should You Need Chatbot for Instagram

If you look at Instagram, you can probably already see some useful ways these chatbots will assist you. They will save you time and will assist you in providing excellent customer service.

However, how Instagram is now constructed, chatbots can completely transform how you interact with the platform. They will significantly boost your ability to connect with your consumers as well as your possibilities to engage with them.

In addition, there are also many things about Instagram that suggest why your business needs a chatbot for Instagram. Here are some of them: 

  • In a single month, Instagram has more than 1 billion active users, which is more than Twitter, Pinterest, or any other social networking platform combined.
  • 63 percent of Instagram users log in at least once a day, according to the app.
  • In 2020, Instagram users will spend an average of 28 minutes every day on the platform.
  • Every day, two hundred million Instagram users interact with at least one business account on the platform.
  • Every month, one hundred thirty million Instagram users click on shopping posts, according to data from Statista.
  • Eighty percent of Instagram users use the platform to keep up with the latest fashion trends for buying. If you’re there on the stage, it will be in your favor to speak out.

Besides this thing about Instagram, utilizing a chatbot for Instagram can also bring your business countless benefits. Here are a few of them: 

  • It will be effortless for Instagram users to directly reach brands by interacting while browsing Instagram and clarifying their doubts. This option helps the brands to improve their customer satisfaction rate and enhance sales.
  • It helps brands be available to customers in their preferred way on messaging platforms. 
  • Help your customer clarify all doubts regarding your products and assist your customer 24/7, leading to better customer service. 
  • Instagram chatbots help customers resolve their queries in no time, making customers engage more with the brands. 
  • Brands can easily conduct surveys, take feedback for your products and pages, and improve accordingly. 
  • Personalized messaging systems in chatbots help the customers take them to the next level easily with confidence, which improves lead generation, nurturing, and quality of service.
  • Brands can interact and solve customer queries in any language on a 24/7 basis across the globe. 
  • Scale business to new market segments without worrying about workforce to handle incoming requests.
  • Chatbots can handle large numbers of queries simultaneously without delay, with no error, and with patience. 
  • It reduces overall customer support costs by reducing the number of executives needed to handle queries.

How to Create a Chatbot for Instagram with nerDigital

chatbot

Using the nerDigital’s simple yet robust chatbot tool, you can automate your Instagram DMs without coding. Here’s a detailed guide on creating a chatbot for Instagram.

STEP 1: Link your Instagram Business Account to your Facebook Business Page.

You must first link your Instagram Business Account to your Facebook account to be able to automate your Instagram comment answers.

Select Instagram from the Settings drop-down menu on your Facebook Page after navigating to your Instagram Business profile.

You may link your two Instagram accounts by clicking on Connect account under the “Connect to Instagram” tab.

STEP 2: Integrate your Instagram account with your nerDigital account.

Now that your Instagram Business Account is already linked to your Facebook account, you can now link the account to your nerDigital’s Chatbot Account.

If you yet have a nerDigital Chatbot Marketing account, you can quickly create one by signing up using your Facebook account.

Once you are already logged in or signed up, click the “Settings” button on the menu list on the left side of the dashboard. Then, head to the “Channels” tab. Click the “Instagram” option to expand the bar. Finally, click the “Connect to Instagram” button to complete the process. 

The webpage will automatically look for an Instagram Business account connected to your Facebook account. If you have multiple Instagram account connected, you may select the Instagram page you want to automate. You may also connect and automate both.

Important Notes:

  • In order to avoid spam, make sure your Instagram account is set to Business or Professional. Instagram accounts that are not Business accounts are unable to be accessed using the API.
  • Your Instagram account must be connected to the Facebook Page you created in nerDigital Chatbot Marketing and linked to your bot.
  • It is not possible to have group threads (conversations that include more than two persons).
  • The Instagram Comment function does not support Instagram Ads and Instagram TV.
  • Private Instagram user accounts are not accessible by Instagram bots, which means they cannot be identified by their name or profile photo. It will be added to your list of subscribers, but the person will not be identified by name.

STEP 3: Automate Your Instagram Processes

Once you have successfully connected your Instagram Business Account to your nerDigital dashboard, your next step is to customize your Instagram automation. 

You may further enhance your chatbot for Instagram through the following functions: 

  • Frequently Asked Questions: A compilation of questions often asked by your consumers, together with their corresponding solutions, is referred to as a Frequently Asked Questions (FAQs) list.
  • Flow. A flow-based chatbot follows the predetermined conversational flow, which implies that the dialogue has already been planned out. When a customer begins a conversation, the chatbot guides them step-by-step through the conversation flow chart.
  • Intentions and entities. You may also enhance the response of your chatbot using the FAQs with intentions to handle certain system elements, such as date and location, as well as general questions. It will also allow the chatbot to deal with bespoke entities in the future.
  • Keywords. When it comes to presenting your customers with a default but correct answer, the keyword is an important component to consider. It will assist artificial intelligence in determining which answer should be sent to the consumer.

Best Ways to Use Chatbot for Instagram

Automate Instagram Processes

One of the greatest advantages of having a chatbot for Instagram is its various applications. Here are some of the best ways to use your chatbot for Instagram. 

1. Share Links

Instagram has been a great avenue for link sharing. Since the photo-sharing platform allows you to pin a single link on your bio, you can avoid dropping link one every post. Additionally, it encourages you to be more creative when writing the captions for your posts. It is for this reason that the link traffic from Instagram is of excellent quality. On the other hand, bots may help you improve the efficiency of your link-sharing operations on Instagram. Using an Instagram chatbot to facilitate link sharing without impacting the quality of the referral traffic is a promising strategy.

You’ll be able to utilize the bot tool to have your audience enter a keyword in a post comment, and the bot will activate, allowing them to communicate with you directly. If you design a flow, you may give them the link immediately, request their email (which you can get via integrations), ask them a question to be sure this is the link they want or do whatever else you want.

As an alternative to instructing your viewers to click on the link in your bio, you may instruct them to leave a comment on your article using a particular word in it. This will cause the Instagram chatbot to open up and begin a discussion with the specific person who has done this to activate it. Alternatively, if you do not have a swipe-up link in your Instagram Stories, you may add a CTA that instructs people to direct message you with a certain phrase or word, and the same thing occurs, taking them to the link.

2. Delegate Repetitive CX Task to Chatbots

Chatbot’s expertise is dealing with repetitive inquiries and answering frequently asked questions. You may train your chatbot for Instagram on certain aspects of your brand, enabling it to respond to a wide range of typical inquiries. 

As mentioned, if you want your chatbot to handle the repetitive CX tasks, all you require is to set a Frequently Asked Questions and its corresponding response. Some chatbots can identify a question, regardless of the typographical errors and variations. 

You might find training a chatbot arduous and laborious, but in reality, it’s as easy as compiling a spreadsheet with a list of questions and answers.

3. Offer Exclusive Rewards

One thing is for sure: if people don’t use your Instagram chatbot, it won’t be very good or help them at all. To get people to use your Instagram chatbot, you could give them a discount. This will help you get the right amount of Instagram engagement sales.

Giving your users a reward will also help you build a positive brand reputation. Customer experience is often used to make recommendations. As a result, your brand will be seen by a lot of people.

4. Track Campaigns

You can also use your chatbot for Instagram to keep track of your Instagram campaigns and ads. You can see how many people entered your giveaway, how many people requested a discount code, and how many people signed up for your email list or came to an event. The bot will let you see and track all of these chats, so you can figure out which promotions are best for your company.

Frequently Asked Questions

Here are some of the frequently asked questions about chatbot for Instagram.

Does Instagram allow chatbots?

Yes. Instagram lets you use chatbots. Instagram announced this year that business profiles can now make a chatbot to help them do things that aren’t very interesting, like answer common customer questions. Automatically responding to users’ comments and story replies is one of the things the Instagram chatbot can do for them.

What do Instagram bots trying to do?

Many people use Instagram bots, and you can use them in many different ways. You can let your Instagram chatbot do some of the same things repeatedly, like answer common questions and show customers how your business works. Using an automation tool can save time because you can use a chatbot instead of talking to people one-on-one.

Why should businesses need a chatbot for Instagram?

Because of the introduction of the Instagram Business API, Instagram Chatbots may now be used to automate Instagram DMs (Direct Messages), allowing businesses to give customers a more convenient and accurate experience.

It is more tempting for businesses to utilize this platform because of the enhancements it provides in marketing, growth, customer engagement, and sales skills, among other things.

Are there any free Instagram bots?

Yes. Various chatbot marketing platforms offer free Instagram automation, including nerDigital’s Chatbot marketing. You may create your free chatbot for Instagram using nerDigital’s chatbot platform for free.

Are chatbots illegal?

No. Chatbots are not illegal. Chatbots are different from Instagram bots that generate fake likes and comments. Chatbot for Instagram is a marketing tool to automate your engagement processes on the platform.

How do I connect my Instagram to a Facebook page?

Step 1: Go to your Facebook page’s “Settings.” 
Step 2: Select “Instagram.” 
Step 3: Click “Connect.”

Is it required to connect my Instagram Business profile to my Facebook page when creating a chatbot for Instagram?

Yes. Your third-party service can not access your Instagram Business account if it is not connected to a Facebook Page.

Is the Instagram bot safe to use?

Yes. The Instagram chatbot is completely risk-free to use. The use of a chatbot on Instagram will not result in the suspension of any accounts. You may, however, be banned and your account terminated if you use the chatbot to breach any of the Instagram Community Standards.

Is it necessary for me to be a programmer to establish an Instagram Chatbot?

No. Instagram automation tools, such as nerDigital, may assist you in the creation of an Instagram chatbot with little to no coding knowledge required. In addition, our Instagram Automation solution provides templates that you can use to automate your Instagram DM answers, as well as your Instagram comments responses. Building an Instagram chatbot and other chatbots does not need advanced coding expertise. All you have to do is make use of the appropriate chatbot software.

Final Words

With the potential to improve your customer service and sales and make your and your team’s lives simpler, you should consider Instagram chatbots. Don’t waste time sending and receiving messages back and forth – automated message flows are just as personable and efficient. They allow you to concentrate on genuine business objectives rather than mundane administrative tasks.

Create chatbots for any purpose with our code-free bot builder, which is simple to use and intuitive. We offer a comprehensive knowledge base that contains full instructions on developing and maintaining your bots if you get stuck.

Create a conversational chatbot on Instagram and integrate it with your other social media platforms to maximize your reach. You may also design bots for messaging apps such as Telegram, WhatsApp, VK, and Facebook using nerDigital. You can obtain the greatest outcomes you desire using our omnichannel chatbot solution. 
Suppose you need to learn more; feel free to contact us. It is a desire to walk you through the important things and topics about chatbot marketing.

The Ultimate Guide To Instagram Chatbot: 7 Instagram Chatbot Best Practices

Instagram Chatbot

Today’s society has become increasingly connected with the advent of social media messaging platforms such as Facebook, Twitter, and Instagram Chatbot. In the past, it could take days, if not weeks, for people to communicate through letters. However, we can now instantly send messages to other people from anywhere in the world with a few clicks of a button. 

Instagram has noticeably become one of the most consistently growing social media platforms over the years. At its most basic, Instagram is a social networking app that allows its users to share pictures and videos with their friends.

Once a user takes a picture, they can choose from dozens of Instagram filters to transform images in a way comparable to old-fashioned Polaroid photos. The app allows users to create personalized profiles. It can be connected to existing social networking profiles like Facebook and Twitter, meaning users can share their pictures across platforms.

The arrival of the Covid 19 Pandemic has effectively forced us to become more physically distant from one another. But this event has also made us more reliant on these services to stay connected. 

By the end of 2020, Instagram saw a dramatic increase in users. Analytics revealed that the number of Instagram users increased by roughly 200 million between 2019 and 2020 alone. This surge in their user base will make for a total of over 1 billion users in 2020. 

The consistent growth of Instagram affects the field of social media messaging and opens opportunities for e-commerce among its user base. Many users are using Instagram as businesses are now witnessing the power of WhatsApp to generate leads and increase ROI by serving as an effective connection between consumers and businesses. 

Instagram Business Accounts 

Instagram is a powerful marketing platform that you can utilize to expand your brand. Creating a business account on Instagram is one of the most efficient methods to use this platform for your business.

To create an Instagram business account, you must first create a personal account and convert it to one. When setting up Instagram for your business, you have the option of creating a new business account from the start or converting an existing account into a business account. Employing high-quality photographs, properly using hashtags, and replying to comments are all simple ways to make the most of Instagram.

Instagram is one of the most popular social media platforms, with an estimated 2 billion users by December 2021. From gathering data to selling things, Instagram constantly develops and launches features to assist business owners in flourishing on the photo-sharing social media site. Businesses can showcase their products and services, increase sales, and promote their brand on Instagram with the correct marketing methods.

How to Create an Instagram Business Profile

If you’re new to Instagram or want to start a business account from scratch, the procedures to get started are simple. What you must do is as follows:

  1. Install the Instagram mobile app for iOS or Android and choose “Create New Account.”
  2. Select a username for your new Instagram business account.
  3. Include your phone number or email address (or use the contact information from another existing account)
  4. Choose Complete Signup.

Your Instagram profile has now been created. You’ll be set up as a personal account by default, so here’s how you upgrade to a business account.

  1. In the app’s lower right corner, navigate to your Instagram profile.
  2. In the top right corner, select the menu option.
  3. After selecting “Settings,” scroll to “Account.”
  4. Select “Switch to Professional Account” from the list of alternatives.
  5. Swipe through the features of the Professional account and choose Continue.
  6. Select a Category from the available options for your brand.
  7. Choose “Business” as your account type on the subsequent screen.
  8. After reviewing your contact information, click Next.
  9. Connect your Instagram account to your current Facebook business page, or create a new one.
  1. Install the Instagram mobile app for iOS or Android and choose “Create New Account.”
  2. Select a username for your new Instagram business account.
  3. Include your phone number or email address (or use the contact information from another existing account)
  4. Choose Complete Signup.

Your Instagram profile has now been created. You’ll be set up as a personal account by default, so here’s how you upgrade to a business account.

  1. In the app’s lower right corner, navigate to your Instagram profile.
  2. In the top right corner, select the menu option.
  3. After selecting “Settings,” scroll to “Account.”
  4. Select “Switch to Professional Account” from the list of alternatives.
  5. Swipe through the features of the Professional account and choose Continue.
  6. Select a Category from the available options for your brand.
  7. Choose “Business” as your account type on the subsequent screen.
  8. After reviewing your contact information, click Next.
  9. Connect your Instagram account to your current Facebook business page, or create a new one.

Steps In Converting A Personal Instagram Account To A Business Profile.

Now that you understand the distinctions between Instagram account types let’s go over how to create an Instagram business account from your current profile step by step.

  1. Tap on Settings from your current profile in the mobile app.
  2. Account should be clicked.
  3. Select Switch to Professional Account.
  4. Select Business (interested in Creator accounts?).
  5. Examine the contact details for your company.
  6. Connect your Facebook account or create a new one for your company.
  7. That’s it! You are the happy owner of a brand-new Instagram business account!

Instagram for Business Best Practices

Instagram Business best Practices

Whether through posts, Instagram Stories, or advertisements, there are multiple potential marketing tools you can use to your advantage on Instagram. Now that you’ve learned how to build your business profile, here’s how to use Instagram to promote your business.

1. Share professional-quality photos.

Since Instagram is a photo-sharing platform, brands must share professional and quality content. If you want to succeed in advertising on Instagram, it is pivotal to ensure that the images you are to share are of high quality and are engaging. There are tons of online and offline photo editing tools that can help you create a visually pleasing photo for your Instagram feed. 

The Instagram application also comes with several handy features that you can leverage to take your photos to the next level. After selecting the photo you want to upload, you will be prompted with various photo-enhancing tools, including preset filters and adjustment tools. 

Lastly, do not forget to include engaging captions and related hashtags. These are a must to widen your posts’ reach. 

2. Take Advantage Of Instagram Stories.

Instagram Stories is one of the main selling points of the application. This feature allows you to share photos, texts, videos, and even links, which will eventually be inaccessible after 24 hours. It is a great opportunity for your brand to share content that contains time-limited and exclusive offers.

When you utilize stickers for questions, sliding bars, and polls, you can simply communicate with your users and collect feedback. Some accounts utilize the questions sticker to arrange an Ask Me Anything, which is a fun and engaging method to answer questions from your followers.

If you want your Stories to stay on your profile to bring attention to your brand rather than disappearing after a day, Stories Highlights will stay on your page unless you manually delete them.

3. Time Your Content

Although the Instagram algorithm is continually changing, one constant has emphasized engagement. When your audience is most engaged, posting at the correct times may increase exposure and interaction.

The idea is to publish your content when consumers are most engaged and likely to engage with it. However, the precise best hours may differ based on several factors, including your location, what business you are in, and how your audience interacts.

4. Interact with other Instagram users.

How Instagram Chatbot Works

Like any social media network, it’s essential to communicate, interact, and engage with your followers on Instagram. Here are some ways to interact with your customers and potential customers on Instagram. 

  • Liking. One of the simplest and easiest ways to engage with other users is by liking their photos. Instagram offers two ways to like the photo: double-tapping the photo or hit the heart button below the post. 
  • Commenting/Replying. Unlike simply “liking” a post or comment, commenting and replying is more interactive and is, in fact, valued more by your audience. Replying to comments on your posts, may it be negative or positive, offers your brand several valuable benefits, which we covered in our guide on replying to Instagram comments
  • Mentioning. You can use the @ symbol, much like on Twitter, to tag other users in your post captions or your Instagram comments.
  • Tagging. Before you submit your content on Instagram, you may add tags. You may do this by clicking Tag People before sharing your photo and then touching where you want the tag to appear in the image. The app will then ask you to enter the person’s name you want to tag for it to look for their account. Once you’ve tagged other users in your photo and shared it, other users may touch it to see who’s been tagged.
  • Direct messaging. Navigate to the homepage and click the button in the upper right corner. You may use this function to send private instant messages, movies, and images to other users. Tap the Plus button in the upper right corner and choose Send Message, Send Photo, or Send Video. Once your message has been sent, you and the receivers can message back and forth. Before they can access your DM, individuals who aren’t currently following you will be asked if they want you to send them photographs, videos, or messages.

Facebook, which owns Instagram, planned to integrate Instagram messaging on its messaging platform, Facebook Messenger. This would allow users to connect with their followers on Facebook and Instagram through a single application.

5. Make Use of hashtags.

On Instagram, hashtags are your closest friends. They aid in the visibility of your content in the hashtag search results as well as the Explore pages of users who have watched or interacted with comparable material. As a result, hashtags on Instagram are an excellent strategy to increase content discovery and overall brand visibility.

Make use of niche-specific hashtags and industry-related hashtags to help you target the correct audience. Choosing the most popular hashtags on a global or regional scale may result in your material getting lost in the shuffle–targeting meaningful hashtags relevant to your product or service is more likely to get your content in front of potential buyers. Remember to include branded hashtags to attract user-generated content (UGC).

Hashtags such as #selfie (a picture of yourself), #tbt or #throwbackthursday (old photos), and #nofilter (a photo that hasn’t been heavily edited with filters) are popular on Instagram. Still, just because they are popular, it doesn’t mean that they would work on your brand or business. It’s a good idea to observe other accomplished brands or even personal users and bloggers in your industry for examples and inspiration on what hashtags you should utilize.

Although Instagram permits a maximum of 30 hashtags in a remark or post, which many people think is excessive, it’s crucial to focus quality over number. Instead of spamming hashtags in your postings, using fewer hashtags might result in higher-quality answers.

Once you’ve gained a better grasp of hashtags, you may use trial and error to determine which ones are appropriate for your brand or business. It’s also a good idea to design a unique hashtag for your company or an event you’re throwing in order to stand out from the crowd and establish your own personality. Customers may follow along with one of your events even if they cannot attend in person.

6. Advertise on Instagram.

Organic brand exposure on social media might be more difficult than ever with how busy the platform is. While Instagram outperforms other major platforms, an Ignite Social Media investigation discovered that just 14,100 of 150,000 followers would see an organic post in their feed.

Paid advertisements can help you increase your exposure and promote your Instagram account. Paid targeting may extend your material’s reach beyond the current audiences that see it in their organic, algorithmically provided content and help you reach new prospective customers.

Target highly relevant visitors who are likely to be interested in your product and content with paid adverts. Using various extremely fine targeting options, Instagram advertising helps you get your brand in front of the appropriate individuals. This implies you may gain new followers as well as consumers.

Even if you don’t want to spend on sponsored advertisements regularly, make it a part of your plan when launching a new campaign or expanding the reach of your account.

7. Sell products on Instagram.

In November 2020, Instagram added the Shop tab, allowing users to explore and buy items from companies straight from the app.

Your name, billing information, shipping address, and email address are the only things needed to complete a purchase. Facebook, Instagram’s parent firm, will keep that information for future purchases. Payments may be made with Mastercard, Visa, Discover, Paypal, or American Express.

Small companies may also use Shoppable posts to sell things on Instagram. A company profile generates a product catalog that is linked to its account. The product is then tagged in the same way a person is tagged in a regular post. To publish a shoppable post, you must have a business profile and sell actual things that meet Instagram’s merchant agreement and commerce standards. You may build your catalog using BigCommerce, Facebook, or Shopify.

What Are Instagram Chatbots?

What are Instagram Chatbots

If you’ve ever used or engaged with messenger marketing tools (or chatbots) on a Facebook page, these Instagram bots are essentially the same concept. BUT, there are far more restrictions on Instagram right now than there are on Facebook – and Facebook has lots of restrictions.

When you talk about Instagram chatbot, generally speaking, they are a tool used to create automated responses. These bots will send specific messages to Instagram users via direct messaging based on the input they provide. It may consist of something as simple as a single word or a common phrase that, when sent via DM, will trigger the automated answer from the Instagram chatbot. This handy feature can be super helpful in providing quick responses to your audience when they have a simple question or providing them with specific information based on their needs. What’s more, they are given instantly so your followers can get answers even when you aren’t online.

Instagram has 1 billion active users each month. And an estimated 500 million users are using Instagram stories daily.

What is even better about using Instagram for your business is that its user base consists mainly of young people. 71% of the roughly one billion users are aged 35 years old or under.

In addition, about half of Instagram users usually follow at least one company, so it’s an extra incentive to use it as a means of promoting your brand or business.

But perhaps the most important reason why you should consider joining Instagram and creating a business profile is that around 80% of users decide whether to buy a product or service using the platform.

With that many people using Instagram every day and users deciding whether to buy a product or not, you should take advantage of this social media platform to set up an online branch of your business.

What’s more, having an Instagram Chatbot would make it more convenient and efficient to run your business because users can message you 24 hours a day and still get the answers they’re looking for about your brand, products, and services. You can use that opportunity to get massive awareness for your brand, increase your sales, and deliver a better customer service experience. 

However, behind the advantages of a marketing tool is the exemplary practices. Read on to discover the best ways to use an Instagram chatbot. 

Instagram Chatbot Best Practices

Instagram bot best practice

Here are some ways you can leverage Instagram Chatbot in your Instagram Marketing. 

1. Let Instagram Chatbot Handle Link Sharing

Keeping a single link in your bio is an excellent way to avoid dropping links in every post. In addition, it also helps you to be creative in your post’s captions. It is the reason link traffics from Instagram is of high quality. However, you can further optimize your link-sharing activities on Instagram through bots. The Instagram chatbot can open up the flood gates for link sharing without adversely affecting the quality of the referral traffic.

You’ll be able to use the bot tool to have your audience put a term in a post comment, and it will activate the bot, opening up their DMs. Depending on how you create the flow, you may send them the link right away, request their email (which you can gather through integrations), or ask a question to ensure this is the link they want or anything else.

Instead of telling your audiences to click the link in your bio, you can tell them to comment with a specific phrase on your post. This will trigger the Instagram chatbot to open up and start a conversation with that particular user. Or, if you do not have a swipe up link in your Instagram Stories, you may include a CTA which says to direct message you with a specific phrase or word, and the same thing happens, sending them that link.

However, you must also be prepared to design and maintain the Instagram chatbot flows. If you want to send a different link with each post, you’ll need distinct keywords to trigger each answer, which you’ll need to keep updated and maintained in your chatbot management platform. So, although this is quite cool and useful, it will also need some back-end work to ensure the chatbot’s accuracy alongside the engagement’s success. 

2. Reward your Instagram Chatbot Users with Discount Coupon Codes

One thing is for sure, your Instagram chatbot will not be successful or any help if users do not utilize them. To encourage users to use your Instagram chatbot, you may provide an exclusive discount to them. This will help you get an ideal amount of Instagram engagement transactions. 

Providing an incentive to your users will also help you build a good brand image. Customer satisfaction is often translated into recommendations. This recommendation will give your brand a high number of visitors, further build your brand image. 

3. Let Instagram Chatbot Respond to Repetitive Inquiries

A chatbot’s bread and butter is dealing with frequently asked questions and recurrent inquiries. An Instagram chatbot may be taught on certain topics, allowing it to answer a variety of sophisticated questions.

You only need to construct your FAQs and then teach the Instagram chatbot. This is where you instruct the Instagram chatbot which types of queries reply to certain answers; the chatbot will then begin to grasp various question variants and spelling problems utilizing AI and machine learning.

This may appear intimidating to some. In truth, it’s as simple as putting together a spreadsheet with a list of questions and answers.

4. Use Instagram Chatbot to Guide your Customers Through Process. 

Instagram Business Account

Every brand has routine procedures that they must walk clients through. Whether it’s changing a password, checking order status, or anything as specific as explaining how to fill out their dog rescue form.

While these processes are necessary for any customer care department to operate, they are not where human agents should spend their time.

When assisting consumers with difficult or emotional concerns, agents perform at their best. Machines perform best while doing repetitive tasks.

So, why not capitalize on each other’s strengths?

An Instagram chatbot can assist with the long-winded, repetitive operations, allowing human agents to focus on individuals who truly want assistance.

This implies that those who only need a few tips get them right away, while others who have more significant questions get treatment sooner.

Creating your current operations precisely using an Instagram chatbot’s conversation builder is also possible. It’s simple to convert every step you’re now taking into a chatbot discussion.

5. Build a Memorable and Exciting Band

Instagram Chatbots are more than just a sales or service tool for the forward-thinking.

They’re a tool for positioning a company as eccentric, communicating a brand’s basic ideas, or building trust via exchanging advice and information.

This is the moment in the article where we must utilize ‘that term,’ but try to think outside the box for a few minutes. Consider partnering with a fitness company attempting to position itself as a lighthearted choice. This brand aims to keep the world fit but recognizes that coming to the gym isn’t always the most pleasant experience.

The Instagram chatbot may make fun of itself in front of its trainer. You may also design tales that encourage your fans to interact with the chatbot for workout advice.

The list could go on and on since there is so much opportunity for imagination.

A single Instagram chatbot may significantly increase a business’s reach and appeal while also working to boost brand image.

Imagine if each marketing campaign you launched had an ambassador who could interact with every single person who viewed it. Not only does this boost the overall efficacy of the campaign, but the added element of interactivity also helps businesses stand out from the crowd.

6. Social Listening

Another really useful feature of the Instagram chatbot is its ability to set up a bot to launch every time someone mentions your bot or account in an Instagram story at any moment. 

Because Stories are only viewable for 24 hours, the bot can guarantee that your team responds to any remarks. You may configure the bot to react with a thank you message or enter a discount code such as “thank you.” 

Also, suppose you were hosting a giveaway where Story posts were required as a condition of participation. In that case, the bot could be the automatic acknowledgment of submission, reminding users of the giveaway rules and when the winner would be revealed.

7. Track Campaigns

You can also utilize your Instagram chatbot to track your Instagram campaigns and adverts. You may track the number of giveaway entrants, discount code requests (versus code sales conversions), and email registrations or event sign-ups. The bot will allow you to monitor and track all of these chats, allowing you to decide better which promotions are most beneficial to your company.

How Instagram Chatbot Works? 

Instagram chatbots

In the case of Instagram automatic answers, it all starts with the creation of an official API, which is a type of digital bridge that connects various software programs. That’s what Facebook just enabled, allowing chatbot professionals like nerDigital to offer our service to Instagram users.

nerDigital Chatbot customers may now apply the same convenience to the chat feature on their Instagram profiles, in addition to employing automatic answers on their websites and other social media platforms like Messenger and WhatsApp.

Everything is simple to set up on nerDigital’s powerful chatbot solution platform. You simply submit the wording corresponding to the inquiries you expect to get on Instagram, and nerDigital handles the rest.

Self-learning chatbots utilize AI-powered algorithms to identify questions and pair them with the most relevant response. They have a high degree of accuracy and are adaptable enough to handle multiple versions of the same question.

Furthermore, anybody who has automatic answers set up on all of Facebook’s social media platforms—Messenger, WhatsApp, and Instagram—can utilize nerDigital to consolidate client conversation history in a single inbox, simplifying communication and account management.

It means that, due to nerDigital, you can receive and answer direct messages and receive alerts about comments and mentions from all three networks (and more) in one spot.

Frequently Asked Questions

Here are some frequently asked questions on Instagram Catbot.

Does Instagram allow chatbots?

Yes. Instagram allows chatbots. Earlier this year, Instagram announced that business profiles can now make an Instagram chatbot to help them automate repetitive tasks like answering typical customer queries. The Instagram chatbot can automatically respond to users’ comments and story replies.

What are Instagram bots trying to do?

You may use Instagram bots in plenty of ways. You may let your Instagram chatbot handle repetitive tasks like answering frequently asked questions and walking customers through the routine process of your business. It may sound simple, but utilizing the automation tool is truly valuable for many businesses, considering the time you can save if you employ a chatbot.

How do you spot bots on Instagram?

Here are some of the indications that an Instagram user is utilizing a bot: 

-Following a large number of other accounts in comparison to their own
-Engagement metrics are high, yet followers are minimal.
-Erratic engagement figures (some posts lots, others none)
-There have been a lot of views but no comments.
-When you follow, you will receive an automatic direct message.
-There is a lot of activity in brief spurts.
-Massive followings, but no engagement
-Their followers are all inactive, lack avatars, or are from far-flung corners of the globe with no relevance to the account.

Can bots on Instagram be private?

Putting your account private while utilizing a chatbot will disable the bot from working. So, it is not possible to set an Instagram chatbot private. However, once you set your Instagram account public again, your Instagram could work again.

How many bots are on Instagram?

According to a study, 95 million existing Instagram accounts are bots and fake.

How do Instagram chatbots affect your growth?

Instagram does not directly affect your Instagram following growth. Instead, it helps you automate most of your routine tasks, including responding to customers’ queries and responding to comments on your Instagram posts and stories. In addition, Instagram chatbots cannot initiate a conversation with unknown users. Users must message your bot first before the chatbot can have a conversation with them.

Are Instagram chatbots legal?

Yes. Using an Instagram chatbot does not violate any national and international law. In addition, it does not violate any Community standards by Instagram. An Instagram chatbot is merely a tool to automate your conversational processes in Instagram. It does not automatically like, share, comment, and follow another Instagram account, so it does not affect Instagram as a safe place. Chatbots are also not able to send messages to random Instagram users. They will only work if a user initiated the conversation or commented a phrase that triggered the bot.

Is Instagram bot safe?

Yes. The Instagram chatbot is safe to use. Using a chatbot on Instagram will not lead to the banning of accounts. However, if you use the chatbot to violate any of the Instagram Community Standards, your account may be banned and removed.

Do I need to be a programmer to launch an Instagram Chatbot?

No. You can use a no-code Instagram automation tool, like nerDigital, that can help you create an Instagram chatbot easily. Our Instagram Automation solution also offers templates, which you can use to automate your Instagram DMs’ responses and replies to comments. You don’t need good coding skills to build an Instagram chatbot and other chatbots. You just need to use the right chatbot tool.

Last Words

You already do all possible to generate amazing content for your Instagram feed, acquire new followers, and connect with current ones. When customers contact you, using automation is merely a continuation of your effort to create a pleasurable experience for your customers. 

Remember, your clients will most likely become your business’ brand ambassadors, evangelists, and your most vocal online supporters. Automatically responding to communications, they send you is a crucial part of the experience they anticipate. It’s also a simple approach to reinforce the favorable image that existing followers already have while also impressing new ones.

It’s a no-brainer to improve your Instagram presence in any manner you can—automated Instagram chatbot answers provide a shortcut to all of the benefits stated above and more. 
Perhaps, timely and timeless customer engagement is the key behind every great business. Automation provides you with a simple and effective solution to better customer service. NerDigital’s automation solution helps you provide quality customer service alongside generating sales opportunities and streamlined processes that will help you save money. Contact us today to learn more.

What is a Chatbot: 10 Excellent Benefits Chatbot Has to Offer

What is a chatbot

If you’re active online, I can guarantee you that you have already encountered a chatbot. 

In fact, a study revealed that 1.4 billion people interact with chatbots regularly. You might think that it is still not as large as the number of users of other communication methods, yet it is still significant. And, most importantly, its number of users is constantly growing. 

Brands can no longer rely on traditional service approaches to satisfy their clients in today’s digitally driven environment. Chatbots are at the head of a new consumer experience enabled by technological advancements.

The adaptability of these digital assistants is one of their main selling points. Chatbots may frequently be tweaked and sculpted to meet the specific demands of your business. A well-designed chatbot may thus assist in lowering service costs and functioning as an effective member of your support staff.

Chatbots are assisting as more services migrate to the digital realm, particularly customer assistance. This is made feasible by advances in artificial intelligence and natural language processing.

This means that chatbots are no longer just a waste of time; they are now workers. You can design a chatbot that seamlessly serves your agents and consumers across channels with a clear vision and rigorous preparation.

If you’re wondering what is a chatbot and how it functions, you’ve come to the correct spot. In this guide, we cover: 

  • What is a Chatbot
  • Brief History of Chatbot
  • How Chatbot Technology Works
  • Different Types of Chatbots
  • Why Chatbots are Valuable for Businesses
  • Benefits of a Chatbot for Businesses
  • Limitations of Chatbot

What is a Chatbot

chatbots

A chatbot is software that imitates and processes human conversation on a basic level. When an individual interacts with a chatbot, it is almost the same as interacting with a human agent. Chatbots are utilizing a wide range of written and spoken input techniques to provide an accurate and relevant response to the customer. 

Chatbots are intended to answer common and routine inquiries and questions automatically, so the user does not have to wait before getting a response. This technology uses information stored in a database to analyze the input by a user and select the best-preset response. A particular type of chatbot incorporates artificial intelligence algorithms to enhance the chatbot service over time. 

The functionality and intelligence of chatbot technology will vary based on the sophistication of the program and the context in which it is employed. 

Chatbots have traditionally been employed in customer service to expedite support conversations, but their applications are fast-growing. Small companies and organizations now employ chatbots to improve customer service and create a more productive work environment.

They’re so common in the digital business world that they’ve earned a variety of monikers, including virtual assistants, digital assistants, virtual agents, conversational agents, and others.

Brief History of a Chatbot

chatbot history

Joseph Weizenbaum, a computer scientist at the Massachusetts Institute of Technology (MIT), invented and built the first chatbot in 1964. ELIZA is the term given to the first one chatbot created. The computer software is supposed to simulate human interaction by processing natural language.

If we compare ELIZA to today’s AI-powered chatbots, she was rather primitive; it relied on a simple pattern-matching algorithm to give a sense of understanding but was unable to provide real context for the events it was asked to explain. However, defining the standard for how users interact with customer care chatbots, virtual agents, and virtual assistants today lays the groundwork for the future of human-machine communication.

Since the creation and introduction of ELIZA, several computer scientists have been working on developing their own version of a chatbot. Chatbots first gained widespread attention in 2009, when WeChat, a Chinese communication business, released its more sophisticated chatbot. The debut opened the path for WeChat to win the hearts of many users and establish itself as one of the most successful social media platforms in the world.

Furthermore, in 2016, several social media platforms began to include chatbots into their social messaging apps as a feature. Due to the fact that artificial intelligence is becoming more advantageous for many individuals, chatbots are becoming increasingly popular and useful.

At the moment, chatbots are considered to be a reliable tool for companies and organizations. It aids them in their interactions with current and prospective consumers and clients. Because of the capability of Artificial Intelligence, chatbots are also getting more and more useful.

How do chatbots work?

Chatbot technology is usually powered by artificial intelligence, natural language processing, and machine learning. An ideal chatbot should be able to respond to all types of questions without the aid of a human customer service representative. But how does a chatbot function?

Bots work on the most fundamental level by evaluating text or voice data input, determining the most appropriate response, and communicating that decision with users via a chat interface. In addition to being integrated into a number of major chat messaging systems (such as Facebook Messenger, Slack, Telegram, Whatsapp, and others), chatbot technology may also be utilized as a standalone platform.

Machine learning and rules-based chatbots are the two kinds of chatbots that are now available.

Ass the name indicates, rules-based chatbots function in accordance with a set of predefined rules. This is a more straightforward chatbot since it just answers specific queries by pulling responses from a database of previous responses. The bottom line is that the intelligence of a rules-based bot is only as good as the data set from which it can learn.

On the other hand, AI chatbots make use of machine learning and are programmed to read natural language rather than just following instructions. This indicates that children will be able to understand and comprehend more complex communication. They also develop more intelligence due to their interactions with others, as they learn what questions to ask and what responses to anticipate.

Different Types of Chatbot

chatbot types

Chatbot technology has progressed to the point that it may be impossible to distinguish between the various functions and capabilities of different bots. As previously stated, there are two sorts of chatbots: linguistic (rules-based) and machine learning (learning via experience) (AI).

It’s important to note that the chatbot industry is always evolving and adapting to shifting customer experience trends and changing consumer expectations and corporate needs.

Rule-Based Chatbots

Rule-based chatbots are often referred to as decision-tree bots or decision-tree bots. As the name indicates, they adhere to a set of guidelines. Through these criteria, the chatbot learns about and becomes acquainted with the kind of issues that it will be able to address.

Flowcharts and rule-based chatbots are used to plan out talks in the same manner. They do this in anticipation of a customer’s inquiry and the manner in which the chatbot should respond to that question.

Rule-based chatbots may be configured to utilize simple or sophisticated rules depending on users’ preferences. However, they will not be able to respond to any questions that do not fit within the scope of the rules. Interactions with these chatbots do not impart any knowledge to them. Furthermore, they will only behave and perform in the environments in which you have educated them.

This kind of task-oriented bot is capable of responding to simple requests with a limited number of variables. While they use natural language processing to help with conversational interactions, their abilities are limited. They converse with consumers and make decisions about their next steps using if/then logic. Because of this, firms may employ them to provide continuous customer service.

Most of us have interacted with this kind of bot in the past, whether we were aware of it or not, whether it was on social media or on a company’s online shopping website. Using this form of a bot, a firm may increase the control and flexibility of its customer care teams while simultaneously enhancing the productivity of its human customer service agents by addressing common questions.

Despite the fact that rule-based bots have a less flexible conversational flow, the precautions they provide are equally beneficial. You may be more assured about the experience you will get from them, but chatbots that depend on machine learning are less predictable in their interactions with you.

Another advantage of a rule-based chatbot is that it:

  • They are typically easier to train (less expensive)
  • They are easily interfaced with older systems
  • Streamline the transition to a human agent.
  • They are extremely accountable and safe
  • They typically include interactive components and media 
  • are not limited to text-based interactions

AI (Conversational) Chatbots 

Virtual or digital assistants are names that are often used to characterize chatbots that are powered by artificial intelligence and machine learning. Their interactions are more engaging, tailored, and data-driven than those provided by rules-based bots because they use modern technology.

In contrast to interacting with a rules-based chatbot, when a customer connects with an artificial intelligence chatbot, the experience is more conversational. The bot becomes more contextually aware in response to data patterns and artificial intelligence algorithms over time. It mimics human behavior by using natural language understanding to communicate with the user.

Because of the application of predictive intelligence and advanced analytics, this bot may be able to tailor interactions based on user profiles and prior behavior. The bots may even learn about the user’s tas, initiate conversations with them, and forecast what they want. Alexa from Amazon, Google Assistant from Google, and Apple’s Siri from Apple are three instances of intelligent artificial intelligence bots that you may already have in your home.

It has taken a long time and a lot of work for chatbots to get to where they are today. The task of programming a computer to understand and comprehend human speech is a challenging one. Human speech is complex and complicated, and it is very difficult to reproduce it mechanically.

Conversational bots can understand and emulate human speech and behavior because they use a variety of fundamental natural language ideas. Consider the following example to see how it works in further detail:

Natural Language Processing (NLP)

Using natural language processing (NLP), you may figure out what someone is saying by breaking down their sentence structure, examining their grammatical mistakes, understanding idioms and other components of speech, and finding patterns. Humans typically use multiple terms to describe the same idea in everyday conversation; natural language processing (NLP) allows bots to identify this and respond appropriately.

Among the most essential processes involved in natural language processing are the processes of understanding and producing.

  • Natural Language Understanding (NLU). NLU allows the bot to understand the user’s purpose by leveraging linguistic aspects such as lexicons, synonyms, and more nuanced themes. When used in conjunction with rules and algorithms, natural language understanding (NLU) identifies fragments of speech to grasp what the user is attempting to do.
  • Natural Language Generation (NLG). NLG is a kind of artificial intelligence. As soon as the bot comprehends what the user seeks to do, it must translate its answer from machine code to understand human communication. Bots may now deliver individualized answers in addition to pre-programmed responses thanks to NLG (the kind used by rules-based bots). For the chatbot to offer an answer based on autonomous deep learning, it may use NLG.

AI chatbots may engage in sophisticated talks with users and provide realistic, nuanced responses that replicate human speech via the use of NLU and NLG, among other technologies.

An artificial intelligence chatbot may perform various duties and responsibilities to a customer’s requests within a dialogue window.

The bot may, for example, fill out a form, suggest a product or service, upsell, or even organize an appointment with a customer. Moreover, artificial intelligence chatbot applications may be integrated with third-party or backend software systems, such as enterprise resource planning (ERP) or customer relationship management (CRM), to perform more complex operations and tasks.

In order to provide the most human-like interaction possible, artificial intelligence chatbots seek to mimic human behavior. Although this is the case, 40 percent of people don’t care whether they get assistance from a chatbot or a human person – so long as they receive it.

Understanding the client’s request and responding to them with a personalized and precise response is unquestionably the key to good customer interaction, regardless of where the request originates from.

Hybrid Chatbots

A hybrid model combines the greatest features of both types of chatbots.

Users can benefit from rules-based chatbots and AI-powered bots using a hybrid chatbot. They enable conversational systems, a clear operating system, and a consistent bot personality. Simultaneously, they employ machine learning to enable smarter and more sophisticated interactions by utilizing data and AI algorithms.

Businesses that use a hybrid strategy can escape the restrictions of utilizing a single technology and enjoy more flexibility and speed of development to improve the client experience.

Chatbots Best Features

Chatbot Features

Chatbots, in general, offer various valuable features. Here are some chatbot’s best features.

Conversational and Smart

Chatbots are capable of understanding the intent of users (even when the communication is complicated) and providing the correct information in response. Furthermore, it has the ability to recognize and interpret colloquial speech, as well as slang and ignorance. A number of chatbots are also capable of learning from their interactions with customers, allowing them to give a better and more fulfilling customer experience.

Furthermore, the bot’s critical memory enables it to reuse information in order to provide contextually targeted assistance and the most humanlike engagement experience imaginable. Chatbot systems that can manage all of this while also offering multi-language support are in high demand among businesses.

As an additional benefit to businesses, chatbots have the potential to enhance the internal knowledge management of their organizations. They provide access to all of the information, data, and expertise that the organization has.

Chatbots save workers time by eliminating the need to spend hours searching through documents or using software and tools to get data and solutions to important concerns. They may be as simple as a FAQ bot, which is what they are. Conversational AI systems that are more complex, on the other hand, may retrieve data from a variety of tools that are used across the company.

Emotionally Adaptive

Your chatbot must be configurable to fulfill the aims of your business and your customers’ needs since it is a representative of your organization. The chatbot solution should be easy to use, adaptable to your organization’s needs, and able to react quickly to changing business demands and requirements.

It is necessary for a chatbot to have emotional intelligence. It is presently a fundamental component of any artificial intelligence-powered chatbot in use today. A customer’s personality qualities should be researched, and the representative should understand their tone and mood. When interacting with customers, a chatbot must be totally capable of establishing the appropriate tone depending on their emotional state. Therefore, a chatbot will be equipped with the essential capabilities to give customers a highly customized user experience.

Replika is one of the most illustrative examples I can provide. However, even though it is not a firm that supplies chatbot software, it perfectly replicates the emotions of real people. It has been specifically designed to provide comfort to persons suffering anxiety or loneliness, among other things. Chatting with the bot reveals that the artificial intelligence system at the backend can present you with an emotionally intelligent conversational experience.

Multichannel Capabilities

The chatbot app you choose should have omnichannel capabilities, which will allow users to switch between devices and internet-based applications at any time of the day or night. Get to know your customers on their terms, and you will see increased levels of engagement and customer satisfaction. Ensuring the bot is compatible with online and mobile applications and a range of operating systems is part of this process (Android, iOS, Mac, Windows, Linux).

In order to maintain the thread of the discussion, the user should be allowed to switch between channels (for example, Facebook Messenger and live website chat).

Analytics and Data

Companies may modify their goods and services to meet the expectations of their consumers with the aid of bots that collect and analyze specific client data. Additionally, data from client inquiries, replies, and other information enables bots to deliver more tailored assistance to customers.

Incorporating current interactions and comments into machine learning algorithms may help enhance future talks by providing information such as geolocation, interaction channels, and purchasing history to boost future discussions.

Hybrid Model

As previously stated, solely rules-based or machine learning chatbot models have limits. As a result, a hybrid strategy that incorporates the best characteristics of both models enables organizations to deliver optimized customer care by leveraging data insights via a consistent bot personality that is aligned with company objectives.

Chatbots and human agents can also be combined, allowing the chatbot to deliver instant replies that agents can alter. This saves them from having to type everything from scratch and hunt for pertinent information while providing a personal touch.

Why Chatbots are Valuable for Businesses

why chatbots are valuable

Customer service, marketing, and sales teams are busy in today’s fast-paced environment. Surprisingly, modern marketers have time to breathe to meet consumer expectations and continually improve their customer experience.  Fortunately, AI chatbots can streamline business operations and improve the customer experience by interacting in a personalized, accurate, and timely manner. Chatbots are popular with users because they provide quick, easy, and simple solutions to questions.

AI chatbots allow enterprises to deliver personalized customer service. Better engagement, in turn, leads to important customer information that can be used to understand consumers better and develop as a business.

Chatbots always provide the right answer. In addition, you can use NLP, storage, and analytics to tailor your support to the needs of your specific user. Combine Live Agent’s best help features  (conversational and intelligent understanding) with machine learning technology (data, speed,  accuracy) for streamlined support to ensure consumers get the best answers every time. Offers.

The chatbot integrated into the contact center system is an ideal channel for solving customer support issues, providing general advice, and performing numerous day-to-day activities.

Benefits of a Chatbot for Businesses

chatbot limitations

A chatbot is very beneficial both for your brand and for your consumer. It offers various valuable benefits that can help you make your corporate task easier and more convenient. Here are some of the key benefits of using a chatbot. 

Benefits for Customers/Users

Here are the key benefits of chatbots for customers or users. 

24/7 Availability

This advantage is mutually exclusive. Chatbots are becoming mobile information terminals for late-night shopping and people with busy appointments. Customers can start discussions at any time and respond at the right time. 

Waiting a few minutes for the next available operator is not a resolved issue, but chatbots are most likely to fix it. Maintaining a 24-hour system keeps providers and customers in constant contact. Of course, this reward is proportional to the effectiveness of the bot. Even if it’s available 24 hours a day, 7 days a week, a bot that can’t answer simple consumer questions isn’t worth it. The main focus is on how chatbots are well aware of and address consumer concerns. Finally, 24/7 availability can be offensive if the bot is unavailable due to security concerns or maintenance.

Instant Response

A human customer service operator can only interact with a client one at a time, which means they can only answer one question. However, a chatbot can respond and engage with multiple interactions simultaneously. In fact, the number of clients a chatbot can hold is limitless. With the power of cloud storage and artificial intelligence, clients can get an instant response to their queries. 

Relaxed conversation

One of the principal reasons consumers prefer talking to a bot instead of a customer representative is that it is easier to talk to chatbots. It is not because they are good interlocutors, but because there is less pressure to get involved. 

Customers can skip the paperwork and use candid answers when talking to bots. It may be considered rude in live chat, but it improves the performance of keyword-dependent bots. If you can skip greetings, goodbye, and thank you notes, the conversation will be much faster and easier for your customers. 

Chatbot exchange will also be more fun. Try sprinkling humorous provocations and jokes on your scripts when creating a bot persona. Of course, if it fits your business image.

Easily accessible

Customers don’t ask questions immediately while browsing or actively seek customer service, which helps make contact information readily available. 

User experience designers have found it difficult for visitors to navigate websites that label pages using obscure marketing terms. If it takes too long to answer, you run the risk of losing your customers. 

Chatbots are essentially on every page of your website and often sit vaguely in the corners. If the customer wants to talk directly to the agent about your product, they can transfer them immediately. 

Reducing the number of steps a customer needs to talk to you increases the chances of maintaining their interest.

For Businesses

Here are the key benefits a chatbot can offer to businesses. 

Cost-Saving

In today’s highly competitive business environment, the need for a robust customer service department continues to grow. The powerful chatbot implementation allows businesses to respond to large numbers of customer inquiries in a relatively short amount of time. 

Implementing a chatbot requires some capital investment, but significantly less than the traditional customer service model, including infrastructure, payroll, training, and many other resources. 

According to a survey, companies spend about $ 1.3 trillion each year responding to inquiries from about 265 billion customers, and chatbots show that companies can save up to 30%. Chatbots help businesses optimize costs without compromising the quality of customer service. Here are some other cases where chatbots help businesses cut costs. 

  • Chatbots automate everyday business processes and allow customer support teams to focus on more complex requests. 
  • Systematically expand chat support during peak hours to provide quality support and increase customer satisfaction.
  • Enable some new customer service models to add brand  value and credibility

Allow Businesses Provide Contextual, AI-Driven Support

Contrary to the general belief that the main advantage of chatbots is to answer questions and provide customer support, chatbots can provide value-based contextual support that can significantly benefit your business. 

The  AI chatbot uses data to provide users with a personalized experience. These chatbots don’t just answer pre-programmed questions that all customers experience in exactly the same way.

Analytics

Chatbot analysis allows companies to analyze how well their bots work for successful business results and sales. It also gives you in-depth insights into how people interact with your business and what they want. 

The chatbots have a flexible approach that allows businesses to serve their customers on almost any platform. It is easy to adapt chatbots to different platforms and integrate them into your existing IT infrastructure.

Optimizes Customer Engagement And Sales

Customer loyalty is essential to growing sales and retaining customers, and chatbots are a great tool for doing this. 

Studies show that companies that successfully interact with their customers can increase their spending by almost 20% to 40%. The flexible structure of these chatbots makes them very easy to integrate into other systems and enhances customer loyalty. 

A good example of this is online booking. As soon as the customer communicates with the chatbot and shows interest in the booking, the chatbot will take the customer to the booking page to complete the sale. 

This quick and easy experience will make your customers happy and happy. In addition, the programmed nature of chatbots makes them sound more natural and humane, making the customer experience more positive and enjoyable.

Flexibility

Regardless of the industry, chatbots are beneficial to businesses and industries today. In particular, some industries are likely to revolutionize AI-based chatbots. Here are some of the industries that use chatbots:

  • Healthcare. There are a couple of values of chatbots within the healthcare enterprise, including reserving appointments, refilling prescriptions, and sending clinical details. Additionally, those chatbots also can offer clinical help to sufferers to display their fitness periodically and remind sufferers to take medicines. 
  • Banking & Financial Sector. Chatbots provide a great manner to revolutionize the closely transactional sports of banks and monetary institutions. Chatbots’ blessings in banking answer consumer questions on online banking and give them facts about account opening, card loss, and branches in numerous locations. 
  • Education. There are numerous blessings of chatbots in education, inclusive of sensible tutoring structures and customized studying surroundings for college students. Additionally, chatbots can also examine a student`s reaction and how properly they examine new fabric or help coach college students by sending them lecture fabric inside the shape of messages in a chat. 
  • HR. Implementing chatbots in HR and recruiting can assist in a couple of methods to automate every recruiting method stage. From trying to find candidates, comparing their skills, and informing them if they’re certified for a selected task posting, the use of chatbots are many. 
  • Retail. Another critical enterprise for chatbot packages is retail and e-commerce. For instance, corporations can use retail chatbots to reply to consumer questions simultaneously as they keep online, imparting extra personalized product recommendations, streamlining the income method, or supporting clients looking for a product, location an order, and charge for it and tune the delivery.
  • Travel and Tourism.  Chatbots are very popular in the travel and tourism industry. Travel industry chatbots can answer booking questions by providing visitors with information about getting there and current weather conditions.

Lead Generation

Chatbots can ask necessary and relevant questions, convince customers, and quickly generate leads. This will help the conversation flow in the right direction and increase conversion rates. 

Besides generating leads, another advantage of chatbots is that they certify leads through identified KPIs, including timelines, budgets, relevance, resources, etc., and avoid time-consuming processing leads. 

Limitations of a Chatbot

Ai Chatbots

Many businesses utilize chatbots to optimize their brand’s customer engagement, automate customer service processes and provide a quality and efficient user experience. However, due to some limitations of the advancement that powers them, businesses can not utilize chatbots to their fullest potential. 

Businesses typically use a rule-based chatbot due to their capability to provide efficient and always-available customer service and engagement. But, this type of chatbot can not provide a rich conversational interaction, which is necessary to keep customers engaged and satisfied. 

Since it limits the engagement potential and the bot’s capability to assist the users. For example, once a user has reached a certain level of complexity, they cannot return to the discussed topic, ask qualifying questions, or address the issue. The lack of escalating capabilities of human agents can be frustrating to customers.

Furthermore, machines are devoid of feeling. Customers may find this very difficult since they do not get the same level of empathy and understanding that they would receive from a real person. That being said, we now have artificial intelligence bots that can be programmed to have a personality and respond with empathy and emotion to certain messages.

The Gartner Group anticipated that by 2020, 40 percent of first-generation chatbot/virtual assistant programs released in 2018 would have been discontinued. Considering this, why aren’t many firms investing in powerful machine learning chatbots that can engage in deeper, humanlike conversations with customers?

There are a variety of causes behind this. To run and maintain their systems, artificial intelligence bots need massive quantities of training data as well as highly competent humans. A machine learning bot is not a sentient creature, and the notion that it is is just not accurate. Furthermore, since they work as a black box, it might be tough for specialists to act if anything goes wrong with the bot model.

The following are the most significant limitations of machine learning bots:

  • Collecting and categorizing training data, which is essential for the development of an artificial intelligence chatbot application, is time-consuming and expensive.
  • Continuous review, continuous maintenance, and optimization of their knowledge base are all required of them. It might be difficult, if not impossible, to keep track of each and every bot communication and to analyze the interactions.
  • Their failure to comprehend the customer’s behavior or request carries the possibility of dismissal. In addition, since they are constructed from snippets of conversations and other resources, pure machine learning systems might have inconsistent personalities.
  • The norms and legislation governing data protection might provide difficulties when it comes to keeping, accessing, and deleting the information that chatbots acquire and need in order to operate.

Frequently Asked Questions

Here are some frequently asked questions about chatbots besides “What is a Chatbot?”.

Are chatbots new?

No. The use of conversational chatbots has been around for many decades. Multiple efforts to create a chatbot that accurately resembles human interaction have been made in the past, all of which have been failed. The first-ever chatbot was created in 1966 by MIT professor Joseph Weizenbaum and was named ELIZA. It was supposed to converse with humans in the role of a therapist and was built in 1966. ELIZA was followed by the development of various chatbots, including PARRY in 1972 by American psychiatrist Kenneth Colby, Jabberwacky in 1988 by developer Rollo Carpenter, Dr. Sbaitso in 1992 by Creative Labs, and ALICE in 1995 by Richard Wallace, all of whom were inspired by ELIZA.

What information sources will the chatbot use?

This access to company data, whether from your current knowledge base, website, internal databases, existing documents, reservation systems, shipping information, product inventories, or other sources of information, is critical for a chatbot to work effectively and to provide value to users.

Then, after you’ve identified which data sources will be required to answer the question posed, you can figure out how the bot will access each data source so that it can engage with the user in a meaningful manner. Will you be required to make your existing sources accessible to those who need them? Is there a public API that you may use?

How long does it take to create a chatbot system?

It is dependent on the level of intricacy of the client’s specifications. Our current record for building a basic bot is 4-6 weeks for an average-sized bot. However, in more difficult cases, such as those in which the client’s needs are unclear or when many stages of construction are required, it may take up to 2-3 months.

What kind of inquiries should the chatbot be able to respond to?

The most common consumer queries and use cases are addressed by chatbots, which are programmed to reply to them. It is critical to understand these questions before moving on to other functions and dialogues later in the process.

Don’t forget to make a list of all the frequently asked questions and prioritize them according to the volume and complexity of each needed answer.

Do I need to have coding skills to create my own chatbot?

On the nerDigital chatbot marketing platform, there are no coding skills or training necessary to construct a chatbot that meets your needs and expectations. Choose your bot’s goal and create bespoke processes in minutes using BotBuilder.

By using the nerDigital chatbot marketing platform, you can easily develop a chatbot by selecting from a range of templates that are accessible for various businesses such as automotive, e-commerce, and utilities, among other things. Edit the template and replace the default conversation flow with your own custom discussion flow for the chatbot.

What are the core functions of a chatbot?

There are several methods to make use of chatbots, including the WhatsApp Chatbot, which is discussed below.

In addition to giving clients a prompt answer, you can utilize a chatbot to do the following:

-Provide basic product information
-Provide shipping/delivery information
-Provide updates to the latest news stories
-Provide details on ongoing promotions, deals, discounts, and offers
-Make an appointment and more.

Are all chatbots based on AI?

As previously stated, we distinguish between two kinds of chatbots: rule-based chatbots and artificial intelligence-based chatbots.

With a rule-based chatbot, prospective user questions and possible responses are predefined in advance of the chatbot’s deployment. The chatbot will not help answer a question if it is posed in a way that has not been previously specified.

Chatbots powered by Artificial Intelligence, as opposed to rule-based bots, can understand and process natural language. This is accomplished via the use of Natural Language Understanding  (NLU). Chatbots that are powered by artificial intelligence may learn semi-automatically.

How do bots improve the customer experience?

Bots improve the customer experience by providing your customers with the rapid answers they need on their terms, at any time and from any location. According to Gartner, bots are your queue busters and central automated centers of information, thanks to their capacity to deliver 24/7 customer care and handle a nearly endless number of consumer inquiries simultaneously.

Taking it a step further, if your bot is unable to answer a customer’s question, it will immediately send the consumer to an agent who can – while also passing along the transcript to assist the agent in contextualizing the encounter. Customers will not fall through the gaps if no channel pivoting is in place. That’s again for the consumer experience.

What security concerns are there with bots?

There are no special security problems with chatbot technology distinguishing it from any other system. The technology itself is no less safe or secure than any other platform, although you may have industry-specific standards (such as HIPAA or FEDRamp compliance). As long as your website and technology stack is set up securely and you ensure that your customers’ data is protected, there is no need to be concerned about security breaches caused by a robot.

Having said that, not every bot platform conforms to the same set of guidelines (just like other software). In the event that you have special needs, include your IT staff in the process and ask difficult questions before selecting a bot provider.

Take-Aways

The chatbot market is growing at a rapid pace. Chatbots and artificial intelligence technologies will continue to augment human talents by automating time-consuming operations or answering frequent requests, allowing human agents to devote their time to strategy and more complicated duties rather than responding to common requests.

Customers and businesses may benefit from a revolutionary communication experience that is quick and accurate as chatbots grow and become increasingly capable of conducting more nuanced discussions. Furthermore, advances in natural language processing and machine learning will result in more complex artificial intelligence algorithms, which will enable businesses to provide more personalized and unique customer experiences to their customers.
Suppose this article does not suffice all the things you want to learn about ‘what is a chatbot,’ feel free to contact us. We will be glad to tell you more information about what is a chatbot.

How to Reply to Instagram Comments Effectively: 6 Excellent Tips to Leverage Instagram Comments

How to reply to Instagram Comments

Engagement is pivotal in the success of your Instagram Business account. It is at the forefront of your interaction with your potential customers, probably loyal customers, and leaves the initial impression that lasts. This is the very reason why great businesses are known to have excellent customer engagement. 

When it comes to Instagram, there are two ways visitors typically engage with a brand: merely liking a post or commenting under the content. While the first one is hard to nourish, it is important not to disregard the latter. Remember that Instagram comments will be the first avenue for visitors to know your brand. 

And so, displaying a good brand image through your Instagram comments engagement is vital in enticing visitors to be customers. In addition, it also helps your brand leave a pleasurable post-purchase experience to your past consumers. As a result, they are more likely to make a purchase again in the future, or better; they will become your loyal customer. 

If you’re new to Instagram Marketing, you might have wondered how to reply to Instagram comments effectively. If so, this article is for you. In this article, we will discuss things to remember when replying to Instagram comments. We also shared some tips on leveraging Instagram comments for your business growth. 

Why Should You Reply to Instagram Comments?

Instagram comments

Instagram comments are worthy of your undivided attention. They are, in fact, a more meaningful type of involvement than a “like.” Commenting on an Instagram post demonstrates a higher level of interest on the follower’s part. That is why Instagram comments are perceived as a “hotter” lead. 

Instagram, particularly Instagram Shopping, is progressively establishing itself in the e-commerce market. As a result, comments on Instagram are equivalent to reviews on Tripadvisor. In addition, over 88 percent of Instagram users examine customer comments before purchasing. Responding to remarks reassures your prospects by demonstrating that you are both attentive and dependable.

Furthermore, responding to Instagram comments may also rapidly become an advantage for natural referencing your content. An Instagram post that elicits a response is almost certain to have a better organic reach. You increase your exposure, acquire new followers, and expand your business options.

Lastly, being engaged in the Instagram comments area allows you to maintain control over your online reputation. “Nature abhors a vacuum,” as you may be aware. Ignoring social media comments invites rumors. You also project a picture of a brand that is uninvolved, maybe untrustworthy, and, most importantly, difficult to approach.

How to Reply to Instagram Comments Different Types

Instagram Business

Here are the several types of Instagram comments your brand will typically receive and how to handle them professionally. 

Praise and Compliments

Praise and compliments are the most typical comments you will receive (unless your brand provides unpleasant service). And as mentioned earlier, every comment (unless spam) deserves your immediate attention. 

Responding to positive comments promotes a pleasurable impression from new visitors. It helps you manifest a sincere and encouraging brand image. In addition, commenters typically enjoy the attention a brand gives them. In return, they share your brand’s posts among their followers. 

Responding to positive comments also promotes brand loyalty with your customers. It means that they are more likely to make a repeated transaction in the future. 

Most importantly, responding with words of gratitude or appreciation to positive comments makes your followers happy and valued. As a result, they are more likely to interact again with your Instagram content. This will further optimize your Instagram Discovery Page placement as Instagram’s algorithm places high regard on posts with high engagement and interaction rates. 

Here are some ways how to reply to Instagram comments that are pleasurable. 

  • Hi, we’re so glad you love our product! 🤩
  • Thanks for love 💗💗
  • It’s our favorite too. Have you tried (another service/product)? We think you’ll love it too😉
  • So happy to hear that 😊✨💗

If the comment is just emojis, you may also reply to their comment with emojis too. Matching your audience’s energy creates a personal connection and demonstrates that your responses aren’t bot-like and are genuine.

Neutral

Some comments on your particular posts do not carry any particular emotions. These comments are neutral since they are neither positive nor negative. It means that these comments are not praising your brand in any way, but are not criticizing your brand as well. 

Though they are neither positive nor negative, they are still beneficial. It benefits your brand by boosting your organic reach since the algorithm regards them as engagement. 

You are not obligated to answer if the individual simply mentions or tagging a friend or responds to another comment. On the other hand, if the comment is in response to a question in your article, you can just “like” it. We also propose that you respond to long-form remarks that need writing for the customer. This is especially true for Instagram comments that are “slice of life.” Make a point of beginning your response with a thank you: “Thank you for sharing your story/experience,” “Thank you for this testimony,” and so 

Constructive Negative Feedback

Although reading a critical comment is never enjoyable, you should always see the value of this form of criticism. Constructive feedback is a goldmine of knowledge. They will help you better understand your buyer personas so that you can address their wants. So pay attention to the actual language used by your audience in the negative comments. The bad Instagram photo remark might be about one of three topics, each of which requires a different form of response:

  • Form-focused remarks. Perhaps the individual pinned a misspelled word, an unsuitable image, or a broken link. Correct the error and express gratitude to the individual who brought it out. It is a great opportunity for your brand to locate errors you have not noticed. If you are to provide an incentive, make sure that you will not get overboard, as this may entice other users to leave criticism on your posts. 
  • Product Issues Concern. With this type of negative comment, responding as soon as possible is crucial. Still, you should remain discreet and professional. Determine the root of the problem methodically. Even if the issue is on the user’s side, try to maintain a polite demeanor. Though you can resolve the issue through DMs, you should still reply to the actual comments. This way, you can show your other viewers that your brand is responsible and professional in resolving your product or service issues.
  • Customer Service Feedback. In this scenario, you can send the individual a private message and alert them in the comments area. You may also remind them that they can also reach you via other customer service forms, including calls, text messages, and email. Of course, it is still crucial to reply to their comments. 

Justified Aggressive Negative Comments

Negative remarks, once again, should demand your undivided attention. You must be really responsive in order to prevent this sort of statement from becoming a negative buzz or a catastrophe. Be compassionate, truthful, and open. Don’t be scared to confess and apologize if you’re incorrect. Respond like a human, not as an abstract thing. Make yourself available to handle the situation as soon as feasible.

Some firms will not hesitate to make a commercial gesture. Yes, this is a daring option that will get you points, but you must be alert. Don’t make up for it quickly to avoid an outpouring of false statements. It is up to you to strike the correct balance.

Queries

Besides feedback (whether positive, negative, or neutral), you may also receive queries through the comment section of your posts. With this type of comment, it is also crucial to be timely with your response. You should make sure that you can reply as soon as possible. 

This type of comment has the most potential to be converted into a purchase, as it manifest that a particular user is interested in your product or service.

Unlike offline forms of customer service such as text messaging or call support, customer service through Instagram comments is complicated. Remember that you are competing with your competitors on Instagram face-to-face. This means that your potential customers are also aware of your competitors and may send queries to your competitor.  So, it is more likely that your potential clients will choose the one that will give better customer service. Customers typically relate the activeness of a brand in engaging with prospects to its credibility and ability to provide a pleasant customer experience. 

Hence, actively answering users’ queries on the comment section is pivotal in generating leads. It also helps you manifest a pleasant brand image to other visitors. Lastly, this simple way of actively engaging with your customers strengthens your brand’s loyalty.

How Instagram Comments Help Businesses Grow

nerdigital chatbot

If you are marketing on Instagram, it is crucial to realize that comments play an important part in your business growth. And there are many ways Instagram comments can help your business grow. Here are some of them. 

Comments Help Build Trust

The more comments you get on your posts, the more credible you are to the visitors. In addition, responding to comments also heightened the trust of your visitor. 

Other company brands commenting on your Instagram account will help you appear trustworthy in the eyes and minds of your fans. As a result, they will be more inclined to interact with your brand. This will result in more income in the long run.

The more popular the brand, the more followers it has. Remember what was stated before about the most vocal businesses having the most followers? This is due to the fact that a large number of Instagram users will be able to view your comments, which cements your presence in their thoughts. Following and commenting on prominent business Instagram profiles will help your company’s brand flourish.

Comments are Often Converted to Sales

As mentioned earlier, comments are the best form of leads. Comments that ask questions regarding your product often lead to a sale.

If you are abrupt in responding to these queries, these customers are more likely to purchase from your brands. These comments show that they are interested in your product, but they have to clarify first. If you are not timely with your response to these queries, chances are you will lose them, and they will opt to purchase from your competitors. 

Comments Promote Brand Loyalty

If you want your customers to buy again from you in the future, continuously engaging with them is the key. Responding to their comments after purchasing (may it be negative or positive) means a lot. They will perceive you as a credible brand which improves their trust in your brand. As a result, they are more likely to refer to your brand whenever they need a product that you offer. 

In addition, providing excellent customer service promotes sharing. When users are satisfied with your brand’s engagement, they are more likely to share your post with their followers. They may also refer your brands to their friends who have the same interest, which is a good source of potential customers. 

How to Get More Comments on Instagram

Instagram automation

With over 1 billion monthly active users, Instagram is the second most engaging social media site behind Facebook. With the Instagram algorithm continuously evolving, it is critical for social media marketers to stay up and develop an efficient Instagram strategy. A method that will grow your followers, raise your engagement rates, and encourage people to leave more comments on your material.

To put it simply, the more involvement you receive on your posts, the more Instagram likes you will receive. The algorithm sees it this way: when more people connect with your Instagram account, their likes, comments, and followers indicate that they are more likely to stay on Instagram.

In such instances, the aesthetically appealing social media platform will most likely desire to increase your exposure — inside the hashtag browser, on the explore page, and so on.

Posting on a regular basis may not be enough. However, you may employ several easy tactics to increase the number of comments, likes, and, eventually, followers. Never attempt to purchase Instagram comments; that technique is utterly pointless. It’s time to receive some genuine feedback from real users. Here are some techniques to drive more comments on your Instagram posts. 

Use Related Hashtags

Using Instagram hashtags related to your products or services might help you establish a community around your business and receive more Instagram comments. It is also easy to rank higher in tiny hashtags and allow others to find you using the hashtag browser — you may not be using this browser, but believe me, many Instagram users are.

Using hashtags in your content has been shown to improve organic traffic by 20 times. Instead of labeling your content with #shoes, which has almost 20 million Instagram posts, consider adding your company’s location to the hashtag to limit it down and help people find you.

You may advertise your brand among interested individuals in your designated location by using a location-and-niche-specific hashtag.

Leverage Instagram Stories

Instagram Stories are a quick and easy method to interact with your followers and receive more Instagram comments. Why?

It is partially because your most engaged fans will glance there when your profile image comes at the top of their Instagram feed.

Another reason is that Stories contain several great features that allow you to connect with your audience directly. You may make polls, ask and answer questions, assess people’s feelings about something, run a quiz, and more.

This feature is an excellent approach to use social media to grow your brand and cultivate a community of devoted followers. Stories are also displayed in the hashtag browser and on the explore page, so you may put some hashtags there to make your material more apparent to individuals who do not follow you.

Feature Your Posts in Your Stories

This technique has lately gained popularity, and for a good cause. It is becoming increasingly difficult to appear in your followers’ news feeds due to Instagram’s algorithm.

As a result, you should also share your normal feed posts to your Stories. This will help your post get noticed by more people, which eventually helps you generate more comments on Instagram.

Here is the process on how you can share your posts to your Instagram Stories.

  1. Go to your feed posts.
  2. Click the share arrow at the bottom left corner
  3. Select “Add post your Story.”

Interact To Comments

If you want more genuine comments on your Instagram postings, simply reply to those that have already been left. It would almost certainly treble the number of comments on your posts.

Greater comments on Instagram equals more interaction and visibility. If that isn’t enough, you can always ask individuals questions inside their comment threads and start genuine dialogues!

And what if you manage a huge account or many Instagram pages and receive hundreds of comments per day?

Responding to all of the comments and toggling between tabs will undoubtedly be difficult. That’s why it’s always a good idea to employ a smart tool that can automatically respond to comments on your Instagram posts and Stories. That is what nerDigital Chatbot Marketing is, but there’s more.

Instagram Automation with nerDigital’s Chatbot Marketing

Business profile

nerDigital, one of the leading SaaS platforms, introduces its robust and smart chatbot marketing feature to help businesses automate their customer engagement tasks. It features a robust dashboard where you can find and manage all the engagements made with your customer service platforms, including SMS, Facebook Messenger, WhatsApp, Instagram, and more, all in one place. 

Instagram Automation with nerDigital chatbot marketing solutions allows you to respond to your Instagram customers smartly. And so, you can keep on engaging with your customers and possible customers even it is past your business hours. 

Additionally, Instagram Automation also allows you to save money. Instead of hiring additional customer services staff (which you have to pay for their hourly labor), you can save the money to spend it on more important causes. 

Though Instagram automation allows you to cut costs in the workforce, it does not necessarily mean you do not need humans for customer service. Chatbots and automated processes still have limitations, which means human intervention is still necessary in some cases. 

If you want to learn how you can automate your Instagram comments response, continue reading to find out how to reply to Instagram comments automatically. 

How to Reply to Instagram Comments Automatically with nerDigital’s Chatbot Marketing

Instagram Automations enable Instagram Businesses to manage their Instagram Direct Messages (DMs) and Instagram Comments using a chatbot. Your Instagram Business Account must be linked to a Facebook Page for the Instagram automation to operate.

In this guide, I will walk you through the following steps on how to reply to Instagram comments. 

STEP 1: Connect Your Instagram Business Account to Facebook

Before you can automate your Instagram comments replies, you need to connect your Instagram Business Account to your Facebook account first. 

To connect your Instagram Business to Facebook, navigate to your  Facebook Page, click on Settings, and select Instagram.

Here, you can connect your two accounts by clicking on Connect account under “Connect to Instagram”:

STEP 2: Connect Instagram to your nerDigital Account

Connect-Instagram-to-nerDigital-Chatbot-Solution

Once you already have your Instagram Business Account connected to Facebook, you may now link the account to your nerDigital’s Chatbot Account. 

If you don’t have an account yet, you can conveniently create one by signing up using your Facebook account connected to your Instagram Business account. 

To connect the Instagram Business account to nerDigital, go to “Settings” and select the “Channel” tab. Go to “Instagram.” Lastly, click the “Connect to Instagram” button. 

Important Reminders

  • Make sure your Instagram account is set to Business/Professional. The API cannot access Instagram accounts that are not Business accounts.
  • Your Instagram account must be linked to the Facebook Page that you linked to your bot in nerDigital Chatbot Marketing.
  • Group threads (conversations involving more than two people) are not supported.
  • The Instagram Comment feature does not support Instagram Ads and IGTV.
  • Instagram bots cannot obtain the name and profile image of a private Instagram user account. The individual will be added to your list of subscribers but with no name.

STEP 3: Create Instagram Auto Comments

Build-Instagram-Flows

Now that you have linked your Instagram Business account to nerDigital, the next step is creating the Instagram auto comment. 

Go to your nerDigital Chatbot dashboard, then select “Tools” on the left side of the dashboard. 

Here, you will see all the tools nerDigital Chatbot Marketing offers. Go to “Instagram Auto Comments.”

Then, click the “Add Post” button. 

You may now create your personalized Instagram Comments Automated Response. 

You may also select if a particular auto comment applies to all of your posts or only a particular post. 

Also, you may select whether the automated reply will be sent to all the comments or comments that match a particular rule only. 

Additionally, you may select the type of reply the bot will send to the commenters. You may choose from text response, product response, or flow response. 

Note that the bot will respond to the commenter via direct message. If you need to notify the user that you have messaged them through DM, you may also add a public reply, which allows you to reply to their comments. 

Instagram Auto Comment Best Practices

The success of any tool is highly dependent on the practices of the user. To ensure that your Instagram comment will be successful and can help you to the fullest it can, here are some of the practices you may consider employing. 

1. Respond to Everything Except to Bots and Spams

Even if the response is a simple “like” or an emoji, your brand should respond to every consumer feedback. Pay attention to your social media and email alerts so that you can respond to new comments as quickly and as helpfully as possible. This motivates your consumers to leave more comments, which leads to improved consumer trust, brand awareness, and, eventually, revenue. According to Forrester, 80 percent of customers connect with companies via social media. You’re missing out on a sizable market if you don’t reply to commentators.

Assume it isn’t viable for your organization, either due to a lack of staff bandwidth or because there are too many social media interactions to keep up with. In such a situation, nerDigital Chatbot Marketing’s Instagram Automation may help you regulate comments 24 hours a day, 7 days a week, with customized answers that fit your brand language.

2. Make it Personal

An automatic answer should always be kind and helpful. According to Hubspot statistics, 86 percent of customers prefer a brand personality that is true and honest on social media. You want to mirror your brand’s tone while also demonstrating that your channels are manned by genuine people who respond to user comments. Show some personality and use an emoji or two here and there – your consumers will appreciate your sincerity.

3. Address Sensitive Comments

Don’t be afraid to make delicate remarks. If consumers ask harsh questions, they should be treated the same way they would if they compliment your brand. As much as possible, be upfront, and if you disregard the remarks or inquiries, other consumers may begin to mistrust your brand’s objectives.

If, for example, someone directly asks you a sensitive issue about your pricing, where your products are manufactured, or how ecologically sustainable you are, be truthful. There are other means for people to learn the truth. If you’re honest, you’ll have the opportunity to demonstrate your brand’s integrity and maybe convert a detractor into a customer connection.

4. Do Not Disregard Trolls or Comment Spam

If someone is harassing your brand on Instagram, don’t be hesitant to remove their offensive remarks or even block the person. Spreading misinformation, being extremely hostile, using profanity, leaving spam comments, or making baseless claims about your organization are all grounds for removing someone from your following list.

If left unchecked, spammers may swiftly destroy your brand’s reputation, especially because other consumers frequently skim through your comment threads, so don’t be afraid to take action. Learn about major social sites the spam filters, and comment settings. Both Facebook and Instagram have moderation features that allow you to ban certain keywords and hide incorrect comments, ensuring only authorized comments display on your profile. They also provide you the option of leaving closing comments if necessary, although we urge that you only do so in exceptional instances.

5. Use Your DMs

If a response to a query or remark on your page necessitates disclosing confidential details such as order numbers or other sensitive information, move the conversation to your Direct Messages (DMs) or email to preserve the comment author’s security. Order-related issues or queries that require a more detailed answer should be handled through your inbox rather than in the comment area. Simply write a message to the commenter noting that you’re transferring your discussion to your DMs, so the customer knows to check their inbox and any other followers who may come across the chat know you didn’t ignore them.

6. Use Social Listening to Improve Your Business

Your comments might teach you a lot about what is missing in a certain area of your business. If you’re getting many of the same inquiries regarding a certain product, you may edit your FAQs to address the issue rather than providing the same response dozens of times. If you discover that a large number of customers have complained about excessive hold times on your phone lines, you can prioritize extra help for customer support.

Frequently Asked Questions

Here are some frequently asked questions about Instagram marketing and Instagram Comments Automated Response.

Can Instagram Auto Comment Bot Auto Follow or Auto Unfollow other Instagram Users?

nerDigital’s Instagram Automation does not support auto-follow or unfollowing other Instagram users. In addition, our platform does not give your posts comments as well. Instead, we help your brand respond to comments through our Instagram Comments Auto Reply Tool. 

Can I Stop Auto Commenting On Instagram?

If you’ve tried utilizing Instagram auto comments and the service doesn’t work for you, it’s simple to discontinue. You can quickly terminate the service; however, this depends on the program you use. You may stop your IG automation for free with nerDigital Chatbot Marketing, and this will not interfere with any other services to which you are subscribed. You can also do it in the future without incurring any further fees.

Should you reply to bot comments on Instagram?

No. Remember that you are employing an automated comment response on Instagram to provide a better customer experience. And when we say “customer,” we refer to real humans. You can get nothing from responding with bots. Instead, it is recommended to hide such comments.

Should I delete spam comments on Instagram?

Yes. Spam comments will not benefit you. In addition, spam comments are often offensive and violate community standards on Instagram.

Can people see your Instagram comments?

Even if your profile is private, every remark you make on another person’s post will be accessible to everyone who follows them. You can, however, send a direct message to a person about a post. That contact is kept secret and is not apparent to outside observers.

Does commenting on your own post help?

No. Not unless the remarks are in response to the comments of another person. Instagram and Facebook are becoming better at measuring genuine interaction. This would be the simplest way to try to game it… so they’d know it wasn’t genuine participation.

How do you see who someone interacts with the most on Instagram?

Navigate to the profile tab (person symbol) in Instagram’s bottom right corner. If you have the change, you will notice “Least Interacted With” and “Most Shown in Feed” towards the top.

Should you respond to comments on Instagram?

Responding to comments placed on your Instagram photos has a function other than being kind. Responding to comments may also help more people find your page, attract purchasing advertisers, and encourage more people to interact with your content.

What should I reply to comments?

Your response to comments should depend on the comment itself. As already mentioned, we suggest replying to the comment the same way someone commented (unless you’re replying to queries and negative comments). In negative feedback, it is best to respond as quickly as possible and be as transparent as possible. Generally, we suggest that you should reply to comments kindly and politely.

Should I delete negative comments?

It depends. If the negative comment is justifiable or constructive, you should not delete the comment. Rather, take it as an opportunity to show your followers that your brand is responsible, and they can depend on you to resolve after purchase issues. However, if the negative comments are offensive and may mislead your followers, you should delete them.

Final Words

Instagram, for years, has been a powerful platform for many businesses. It helps proprietors to widen their reach and gain more customers. 

When it comes to marketing on Instagram, customer engagement is crucial. Your company may have the most visually appealing material on Instagram. Your plan might have the best Instagram posting schedule. However, if you are not engaging well with your potential customers, it will all be useless. 

We understand that soon enough, or perhaps now, interacting with your potential customers on Instagram (may it be on DM or comment) will overwhelm you. That is why we made a solution to help brands, including yours, automate their customer engagement tasks, including responding to Instagram comments. 

nerDigital’s Chatbot Marketing is a powerful automation tool that can prevent downtime in your brand’s customer service. If you wish to learn more, contact us today. Or visit us at https://nerdigital.com/chatbot-marketing/

Unleashing Telegram Chatbot’s Power: 8 Valuable Telegram Chatbot Features for Businesses

Telegram Chatbot

Over the past few years, Telegram has been seeing constant and continuous growth as a messaging channel. In January 2021, Telegram proudly announced that the platform had reached over 500 million users, making it one of the leading messaging applications alongside Facebook Messenger and WhatsApp. 

Notably, the most significant factor to Telegram’s enormous growth is its explicit effort to provide utmost protection and security to its users’ data. Telegram had introduced various valuable features, including direct private messaging, heavy security, secret chats, and more, that paved the way for Telegram’s first wave of adoption.

With the vast growth of Telegram, businesses also started to notice the new opportunity they could get by leveraging the messaging platform. Many proprietors believe that Telegram’s colossal growth is an excellent indication that using the platform can highly contribute to the growth and success of many businesses. 

In this article, we will introduce Telegram as a platform for businesses of all sizes and niches. Also, we will discuss how you can unleash the power of your Telegram through the Telegram chatbot. But before that, let’s get to know Telegram. 

Telegram: Not Your Ordinary Messaging Platform 

Telegram Bot

As previously mentioned, Telegram is one of the most secured social messaging platforms. This application focuses on providing users with a robust, secured and efficient messaging application. Despite its sophisticated aim, Telegram still managed to provide a user-friendly and straightforward interface. Unlike many other platforms, you can install Telegram on different devices and sync your data seamlessly. 

Telegram is also known as a feature-rich messaging platform. But, what sets the messaging app apart is that it does not push the features they offer to your face. The application uses one central messaging interface ( the message board). You can access other valuable features through the drop-down menu on the left of the interface. In addition,  it will also allow you to create new secret groups, chats, and channels. 

Let’s take a quick tour of what you can do with the Telegram app. 

Telegram Group

Telegram’s group messaging also works the same as other messaging platforms’ group features. However, Telegram allows up to 200 thousand members per group. If you think that managing such a group is impossible, think twice. Thanks to Telegram’s granular control feature, you can manage and control such a group without too much difficulty. 

Telegram groups are excellent for fostering community. You can add members one at a time or make the group link public. Telegram groups may also be made public and searchable.

Telegram Channel

Telegram channel is also like the telegram group, except that only the admins can send a message. However, admins can also allow subscribers to post by granting permission. It also has no restrictions, making the platform convenient for streaming information. 

Users can subscribe to a channel by searching within the application or accessing the channel through a link. Telegram channels with over one thousand subscribers are given access to channels analytics and posts. 

Telegram channel is best for sharing website content. You can share links of your online content to your channel and have your subscribers conveniently access them. 

Telegram Passport

Telegram Passport aims to stop identity documents to different places, which is an unsafe practice. Since Telegram uses end-to-end encryption for its cloud-based messaging, financial organizations can access the data from one central location. This makes the process of authentication safer for the users. 

Telegram first had a deviant following in some sectors of the financial services business. Since then, the firm has successfully expanded its user base outside this specific forte.

Telegram Business 

Telegram Bots

Since Telegram has no restrictions, running adverts on the platform reaches more audiences. Leveraging Telegram Group and Telegram Channel will help your business achieve higher engagement and reach more audiences. 

Though there is no obvious way to create a Telegram Business account, there are two you can use Telegram for your business. The first of which is by leveraging the Telegram Group and Channel. Besides that, you can also make use of Telegram Bot to aid you in many of your mission-critical business processes. Read on to find out how you can create your Telegram Bot account. 

How to Create a Telegram Bot

Although Telegram calls it a Telegram Bot, it is a Telegram Business account. Unlike the WhatsApp Business app, Telegram does not have a separate Business app. On the other hand, using the Telegram Bot allows you to build a branded Telegram account for your company. Here’s the step-by-step process on how to create a Telegram Bot. 

  1. Search BotFather in Telegram, then tap ‘Start.’
  2. Create a new bot by sending ‘/newbot’ command. 
  3. Specify a name for your bot.
  4. Give your Telegram Chatbot username. 
  5. Copy the access token of your Telegram bot.
  6. Paste the access token to your Telegram chatbot platform. 

Telegram Business Best Practices

Telegram

Using Telegram for business is not the same as using email or SMS. Telegram is a private firm that has complete control over what is possible on the app. Telegram’s features are designed with the goal of delivering free, quick, and secure chatting in mind. Here are some of the best practices in using Telegram Business.

Locate Your Customers Using Your Telegram Account

Despite users joining up Telegram with a phone number, their primary identity is their Telegram ID; nonetheless, Telegram does not provide phone numbers or IDs to the messaging CRM via the Telegram Bot API. Just the name.

This implies that users’ data cannot be loaded as contacts into CRM through CSV. To become a Telegram contact, your subscribers must first message you. Telegram and other messaging app corporate accounts utilize this restriction to minimize spam.

There are, thankfully, features meant to encourage people to submit businesses first. Existing consumers can be offered chat links and QR codes to associate with brands on Telegram. However, the most devoted Telegram users may locate it through searching within the program.

Chat Links & QR Codes

When customers click on a chat link or scan a QR code, they are sent immediately to a conversation with your brand. Each Telegram Bot has a conversation connection in the t.me/username format. As a result, your bot’s username should mirror your brand.

Chat buttons look fantastic on websites, social media accounts, and even in emails to consumers. The t.me link is only functional when the Telegram app is installed on the device regardless of the limits.

When mobile users click on the link, they will be instructed to download the Telegram app. If they click on the desktop link, they will be sent to a page to start Telegram Web, but this will only function if the user has already seen the website.

Like Facebook Messenger codes, QR codes are another way to drive traffic to your account. Links, unlike URLs, may be used on offline sites such as actual storefronts. QR codes, like chat links, will only function with installed applications. Therefore place the Telegram logo above the QR code.

While Telegram does not include QR codes by default, they may be made using any QR code generator and the t.me link. If you link your Telegram Bot to our corporate messaging platform, we can produce a QR code for you.

In-App Search

Unlike other business accounts for messaging platforms, you don’t need an official Telegram bot for your customers to look for your brand within the app. After you’ve built your bot, every user should be able to search for Telegram and send messages.

While in-app search may not create most of your traffic, it is the most probable route for customers to discover your brand. 

Message Customers

Sending messages to Telegram users is a simple process. While other corporate accounts of the messaging service limit when and what you can communicate, Telegram does not ban any brands.

1:1 Messaging

Because Telegram lacks a messaging window like other messaging applications, you may communicate with your subscribers at any moment after they become a contact. The most important thing to understand about Telegram messaging users is about sending or reading receipts.

Telegram personal accounts already have delivery, delivery, and reading status; thus, Telegram business accounts will have the same features. On the other hand, Telegram does not give message progress updates via the Telegram Bot API.

This implies that any corporate messaging platform to which you link your Telegram Bot will be unable to display whether or not your Telegram contacts have viewed your messages. You should be aware of another aspect to add gasoline to the fire.

Broadcast Messaging

Telegram, like 1:1 texting, does not limit broadcasting. Rich material such as photographs, movies, downloads, and messages may be sent to a limitless number of people. However, keep in mind that you must first persuade them to message you in order for them to become a contact.

Keep in mind that contacts can unsubscribe from your bot if they don’t like what you’re sending. You can’t do anything after they’ve blocked you. Even if you send them a new message, you will receive a message that says ‘Banned: The user has prohibited the bot.’

Last but not least, in order to send broadcasts, you must link your bot to a business messaging platform, just like you would with 1:1 messaging. As a result, ensure that the program you select supports streaming.

Telegram Chatbot

Telehgram Best Practices

Bots are third-party apps that operate within Telegram. Bots may be interacted with by sending messages, commands, and inline requests. HTTPS queries to Telegram’s Bot API are used to control your bots. It promotes communication between a human and a computer.

You’re no longer conversing with another person on Telegram; instead, you’re conversing with a machine. And the chatbot will respond to you automatically based on what you say or the questions you ask.

Telegram Chatbot Valuable Features

Telegram chatbot is unique in many ways. It offers various valuable features that make the experience (of you and your users) one of a kind. Let’s take a deeper look at some of them. 

Telegram Chatbots

Inline mode

One of the unique features of the Telegram chatbot is the inline mode. With this feature, your users may interact with your chatbot through inline queries directly from the text input field in any conversation.

If inline queries mode is enabled, users may call your bot by entering its username and a query in the text input area of any conversation. In an update, the question is transmitted to your bot. People may use this method to request material from your bot in any of their conversations, groups, or channels without having to send any messages to your bot at all. 

Inline chatbots support all sorts of Telegram content (20 in all). They may communicate stickers, films, audio, places, papers, and other media. Depending on the type of information, clients can show the results with vertical or horizontal scrolling. When a user taps an item, it is immediately transmitted to the recipient, and the input field is cleared.

Telegram Chatbot Payment

Telegram Chatbot Payments is a free and open platform that allows vendors to take payments from Telegram users for goods and services. Telegram does not collect payment information and does not charge a fee.

When creating a Telegram Chatbot, you may send specially formatted invoice messages to users, groups, or channels. If your bot supports inline mode, users may submit invoices to other conversations via your telegram chatbot, including one-on-one chats with other users.

Invoice messages include a product photo and description and a visible Pay button. You will be taken to a dedicated payment window within the Telegram client by tapping this button. Users can select a tip amount (if permitted by the seller) and input extra information such as shipping information, phone number, or email address on this screen.

The bot may provide numerous shipping choices for physical products based on the destination address. When ready, consumers enter their credit card information or select a previously stored card – and pay for the merchandise. Apple Pay and Google Pay are also supported by Telegram. Once the transaction is complete, the merchant bot can send a receipt message with shipping and delivery information.

Keyboards

Of course, traditional chatbots may be trained to recognize the human language. But there are occasions when you need more formal input from the user, and this is where bespoke keyboards come in handy.

When your bot delivers a message, it might include a customized keyboard with pre-programmed reply choices. Telegram applications that receive the message will show the user your keyboard. Tapping any of the buttons will send the corresponding command immediately. You may greatly ease user interaction with your bot in this manner.

For your buttons, Telegram now supports text and emoji.

Inline Keyboards and On-The-Fly Updating

There are instances when you would instead not send any messages to the chat. For instance, when your user changes settings or scrolls through search results. In such circumstances, you can utilize Inline Keyboards, which are built directly into the messages to which they belong.

Pressing buttons on inline keyboards, unlike bespoke reply keyboards, does not result in messages being transmitted to the chat. On the other hand, inline keyboards support buttons that operate behind the scenes: callback and URL buttons and switch to inline buttons. When you employ callback buttons, your bot can change its existing messages (or simply their keyboards) to keep the conversation neat.

Commands

Telegram chatbot commands allow you to communicate with your bot more flexibly. A command must always begin with the ‘/’ sign and be no more than 32 characters long. Users can also use Latin characters, numerals, and underscores in commands. Messages that begin with a slash are always forwarded to the bot (as are responses to the bot’s messages and messages that @mention the bot by username). Telegram applications will include:

  • When the user types a ‘/’, provide a list of available commands with descriptions (for this to work, you need to have provided a list of commands to the BotFather).
  • Tapping on a command in the list transmits the command right away. Add an extra (/) button to the input field in all interactions with bots. It will type a ‘/’ and display a list of instructions when you tap it.
  • /commands are highlighted in messages. When a user touches a highlighted command, it is transmitted all at once.

If there are numerous bots in a group, including bot usernames to instructions is possible to minimize misunderstanding. When commands are picked from the list of recommendations, this is done automatically. Please keep in mind that your bot must be able to process commands that begin with its username.

Privacy mode

Bots are commonly integrated into groups to supplement human-to-human conversation by giving news, notifications from external services, or extra search capabilities. This is especially true for professional groupings. When you share a group with a bot, you may find yourself wondering, “How can I be sure that my conversation history is not being  sold to my competitors?” “The answer is the private mode.”

When a bot is in private mode, it does not receive all messages sent to the group. Instead, it will receive only:

  • Messages beginning with a slash ‘/’ (see Commands above)
  • Replies to messages sent by the bot
  • Messages of Service (people added or removed from the group, etc.)
  • Messages from channels in which it participates

On the one hand, this allows some of us to sleep easier at night (in our tinfoil nightcaps), but it also allows the bot creator to save a lot of resources because they won’t have to process tens of thousands of meaningless messages each day.

Except for bots joined to the group as admins, all bots have privacy mode activated by default (bot admins always receive all messages). It may be turned off so that the bot receives all messages just like any other user (the bot will need to be re-added to the group for this change to take effect). We only advocate enabling this if it is required for your bot to function – users can always see a bot’s current privacy setting in the list of group members. Using the force reply option for the bot’s messages should be sufficient in most circumstances.

Deep linking

Telegram bots include a deep-linking mechanism that allows extra parameters to be passed to the bot on launch. It might be a command that runs the bot or an authentication token that connects the user’s Telegram account to their account on another service.

Each bot has a URL that launches a Telegram discussion with it — https://t.me/bot username>. You can add the start and start group arguments to this connection, with values up to 64 characters long.

Following a link with the start parameter will initiate a one-on-one chat with the bot, with a START button replacing the input box. If the start group argument is provided, the user is requested to choose a group to which they wish to add the chatbot. When a user approves the action (presses the START button in their app or selects a group to add the bot to), your chatbot will receive the message in this format: “/start PAYLOAD.” 

Telegram Chatbot Best Practices

Telegram Business

Here are 4 of the best practices in utilizing Telegram Chatbot to automate and personalize your Telegram experience.

Organize Your Day

Telegram chatbot allows you to use automation to organize your daily mission-critical tasks. You may use Alter chatbot to send notifications to your Telegram account, group, conversation, or channel. Bots can take notes, organize them, and provide textual reminders to ensure you don’t forget to finish a task.

Travel Assistance bots make traveling easier by leveraging your preferences to avoid searching for flights. Bots may get lodging and trip ideas by utilizing AI helper searches to determine what is ideal for you.

There are bots, such as ‘Eddy Travels,’ that can arrange business travel logistics from within a Telegram group conversation. You may also use bots to organize your business and workplace, such as planning group activities and scheduling attendees.

Optimize Your Accounts Security

Telegram is packed with several excellent security protection features, but it is an overstatement to say that it is safe from malware and unapproved content. Fortunately, there are bots for that as well. They are necessary for adhering to Telegram chatbot best practices.

Several Telegram chatbots can help you guard your account against unwanted and indecent information, as well as attempts to upload malware to your device. Bots in Telegram can prevent other bots from joining a group, filter content, check attachments, and regulate behavior.

Security and content management bots are useful if you use Telegram for business communication or keep things secret.

Other bots, such as ‘Dr.WEB,’ may examine any files and URLs delivered to your Telegram account to assure their safety.

Keep Track of Your Website

One of the most useful things a Telegram chatbot can do for you is to provide data directly from Google Analytics to your Telegram account. Don’t let this Telegram Bots excellent practice pass you by.

Consider having the number of visitors to your website messaged to you anytime you choose. Some bots even allow you to share specific information with friends and coworkers. Some bots may help you choose the optimal moment to use your own marketing or chatbots and improve their success.

Try utilizing Telegram analytics to obtain conversational analytics to monitor how many people read and react to your posts and to warn you of any unusual website traffic. Web scraping bots may also maintain track of other websites, such as the pricing of televisions from merchant pages.

Marketing and Growth

Telegram Benefits

One advantage of Telegram’s massive user base is its excellent platform for marketing your business. There is a bot for practically any marketing necessity, such as being able to send a picture, video, GIF, or text to any of your social media accounts straight from the Telegram app.

Bots can help your business expand by connecting to a wide range of external sources to answer any of your business trend queries or offer information on the most paid-for keywords in your area. Market research is vital for building a business, but data may be tough to get by.

Rather of bombarding your audience with e-mails, try utilizing a bot like ‘survey bot’ to publish polls on your social media channels and get data directly to your Telegram account.

Telegram Chatbot for All Types of Businesses

A Telegram chatbot is a third-party application that responds to certain commands. As a result, it can benefit firms with a repeated engagement process or particular repetitive duties. A telegram bot, for example, can gather leads, give customer care, send newsletters to current customers, display portfolios, manage marketing campaigns, or automate some conversations.

E-commerce

Over 500 million MAU on Telegram can help you develop a quick e-store where consumers can instantly receive bargains and products or services and purchase them in the first place.

You may provide clients with an exceptional purchase trip from order placement to delivery by providing regular SMS updates. For example, Amazon’s search and pricing bot are ideal for customers seeking the best price and product based on their needs.

Travel and Hospitality

What better location to have a bot for travel and hospitality than a messaging app where people make vacation plans? When you are not accessible to respond to inquiries, you may utilize your Telegram bot to function as a travel agent on your behalf. It will assist clients in obtaining the appropriate package and information about various locations.

You may also assist them in selecting the appropriate trip based on their budget and other preferences. A telegram bot can respond to their questions and provide information such as bookings, cancellation restrictions, and much more. Several studies have also shown that the conversion rate may be greatly increased by reducing conversion processes.

Healthcare

Using a Telegram bot, you may provide immediate support and medical attention to patients in the comfort of their own homes. For example, you may function as a virtual doctor, making visits and follow-ups quick and easy. As a result, it will assist them in organizing paths, contacting appropriate physicians, and much more. Not only may telegram bots be used to provide medical treatment, but they can also be used to educate people about misconceptions and incorrect medical procedures, which can make a significant difference.

Frequently Asked Questions

Here are some of the Frequently Asked Questions about Telegram Chatbot.

How does the Telegram chatbot work?

Telegram Bots, at their core, are special accounts that do not require an additional phone number to set up. Bots can be interacted with in two ways:

-Open a conversation with bots or add them to groups to send them messages and orders.
-Requests can be sent straight from the input area by entering the bot’s @username and a query. This enables inline bots to send the content directly into any chat, group, or channel.

Users’ messages, commands, and requests are routed to the software running on your servers. Telegram’s intermediate server handles all encryption and communication with the Telegram API. You connect with this server over a simple HTTPS interface that provides a streamlined version of the Telegram API. Telegram calls that interface our Bot API.

How are bots different from humans?

Here are some of the differences of Telegram Chatbots to humans: 

-Telegram bots have no online status or last seen stamp.
-Telegram chatbots have limited cloud storage. The server removes old messages. 
-Bots cannot initiate conversations with people. A user must first add them to a group or send them a message. Users may find your bot by searching the username of your bot. 
-Bot usernames always end in ‘bot.’
-When a bot is added to a group, it does not receive all the messages.

What can I do with Telegram Chatbot?

There are various things you can do with the Telegram chatbot. To name a few, you could use bots to: 

-receive customized reminders and notifications. 
-integrate with other external services
-Accept payments from Telegram users
-Create custom tools, including alerts, weather forecasts, translations, formatting, or other services.
-Build social services

What’s the difference between groups and channels?

Telegram groups are perfect for exchanging information with friends and family and collaborating in small groups. On the other hand, groups may grow quite big and sustain p to 200,000 people communities. You may make any group public, toggle persistent history to govern whether new members have access to previous communications, and assign administrators with specific permissions. You may also pin important messages to the top of the screen so that all users can view them, even those who have recently joined.
Channels are used to broadcast messages to huge groups of people. A channel can, in reality, have an infinite number of subscribers. When you post in a channel, the message is signed with the name and photo of the channel, not your own. Each message in a channel contains a view counter that is updated when the message, including forwarded copies, is seen.

How secure is Telegram?

Telegram is more secure than popular messaging apps like WhatsApp and Line. The platform is built on the MTProto protocol, based on time-tested methods that make security compatible with high-speed delivery and dependability on poor connections. We collaborate with the community regularly to improve the security of our protocol and clients.

Is Telegram chatbot safe?

Yes. Telegram has a reputation for being safe due to several characteristics that indicate this. It, for example, provides end-to-end encryption and the ability to transmit self-destructing communications.

The site has also been utilized by persons who require private communications in the past. Protesters in Hong Kong, for example, used the service in 2019.

Telegram is also frequently touted as a more secure alternative to WhatsApp, making it an obvious first pick for many users seeking more security.

How many Telegram bots can I create?

Telegram does not specify the number of Telegram chatbot an account can create. But, as per many developers, one Telegram account can create up to 20 Telegram Chatbots.

What is Telegram Bot API?

Telegram Bot API allows you to connect your bots to Telegram’s system. Telegram Chatbots are individual accounts that do not require a separate phone number to set up. These accounts act as a user interface for programming executing somewhere on your server.
You don’t need to understand how our MTProto encryption protocol works to utilize it; our intermediate server will handle all encryption and communication with the Telegram API for you. You contact this server over a basic HTTPS interface that provides a streamlined version of the Telegram API.

How do self-destructing messages work?

All communications in Secret Conversations and media in private cloud chats can use the Self-Destruct Timer.

Press the clock icon (in the input box on iOS, top bar on Android) to start the timer, then select the appropriate time limit. When the message is shown on the recipient’s screen, the clock begins to tick (gets two checkmarks). When the timer expires, the message is erased from both devices. If a screenshot is captured, Telegram will attempt to send a notice.

Please keep in mind that the timer in Secret Chats only applies to messages sent after the timer has been set. It has no bearing on previous communications.

Final Statement

Telegram is now regarded as one of the most engaging smartphone applications, even better than WhatsApp. Telegram can aid you in boosting your other social media platforms, revenue, and digital marketing efforts. Because Telegram provides a network for like-minded people, you can quickly develop a community with your customer.

If you want to utilize Telegram as a marketing tool, it is best to leverage Telegram Chatbot. Telegram Chatbot is an effective and easy approach to engaging with your customers. Instead of letting your customer service staff handle all the customer service tasks, you can delegate the repetitive and common customer engagement services o your Telegram chatbot.

Suppose you need a robust and easy-to-use Telegram chatbot platform; no need to look further than the chatbot marketing solutions offered by nerDigital. They offer various marketing automation, including Telegram and WhatsApp automation. Contact us today to learn more. 

Understanding SMS Chatbot and SMS Marketing: 4 Best Chatbot Marketing Practices

SMS Chatbot

Behind every successful business is excellent customer engagement and support. They are capable of increasing customer loyalty and sales. And every great business knows this and uses this tactic to grow their businesses constantly. 

Traditionally, human specialists handle customer engagement. But, if the number of customers queries gets bigger, the process is somewhat overwhelming and may burden the company. And human resources is not an automated machine to handle all those queries effectively. 

Luckily, chatbots provide a modern and robust solution to this problem. Chatbots are digital programs that mimic human conversations using the existing database. Many proprietors are now employing chatbots, including SMS chatbot, to aid them in customer engagement and provide customers with a satisfying customer experience.

SMS chatbot, a chatbot using SMS as a channel, is one of the most integrated automation of businesses. It helps enterprises by handling most of the customers’ questions and responses. It is an excellent approach to optimizing customer engagement without using any third-party application. 

Sms chatbot may have automated the process of customer engagement, but that does not mean that a human is no longer necessary. Human intervention is still crucial. Nonetheless, an SMS chatbot plays a vital role in handling repetitive multiple customers engagements at once. 

In this article, we will walk you through the essential things you should know about SMS Marketing and SMS Chatbot. Read on to learn more. 

SMS Marketing

SMS Marketing

SMS marketing is an acronym for “short message service marketing,” which uses text messages to provide clients with promotional messages, content, promotions, updates, and other information.

SMS marketing, like email marketing, is a channel that you own. This means you have complete control over who receives an SMS marketing message, what content is shared, and when it is sent. With text marketing, you have total control over the experience you deliver to your clients from start to end.

In addition to SMS conversations, you may send MMS (multimedia message service) messages to your customers. This sort of communication allows you to send messages that include photos, videos, or GIFs in addition to text.

Why Use SMS Marketing

SMS marketing has a plethora of advantages. Here are a few examples.

Increased open rates. SMS messages have an open rate of up to 80%, which is four times greater than email’s open rate (20 percent). This implies that 80 percent of the communications you send get opened and read by your recipients, increasing your leads for more income.

Trackability. Countless text marketing programs may be tracked and handled directly from your PC, providing you with more precise campaign information.

Direct Channel. SMS is one of the most immediate channels available; with a read rate of 97 percent within 15 minutes of transmission, you can be confident that your time-sensitive messages will be received fast. When combined with other popular channels such as email and social media, 45 percent of SMS advertising provides a profitable ROI of 50 percent.

Integration with additional channels. As with all other channels in the marketing mix, SMS must operate effectively together. SMS is an excellent stand-alone channel, but it can also be used to supplement and assist other marketing channels such as social media and email.

Several additional methods utilize SMS marketing to supplement or enhance your existing efforts. For example, the messages you send to your audience might inform them about future social media events. It may also be used to publicize your unique online bargains.

Boost Customer Engagement. SMS marketing is an excellent approach to improving how your brand interacts with its customers. According to Digital Marketing Magazine, 75% of customers prefer to receive promotional advertisements via text texts. It demonstrates that consumers are far more responsive to text messaging than other advertising forms.

SMS Marketing Best Practices

SMS Marketing Best Practices

SMS is a robust channel businesses can use to reach their loyal customers and potential customers. However, as with other marketing channels, its success and its extent to help a business depend on how they use it. Let’s take a look at the different best practices in SMS Marketing. 

1. Send Message Regularly but not Too Frequent

Many marketers are being enticed by the power of SMS Marketing to reach an audience and generate engagement. As a result, they send too many text messages within their subscriber list, which is a big SMS marketing mistake. Your consumer may have permitted you to send them text messages, but they can also easily shoes to stop their subscription. That’s why giving them the right amount of updates is crucial. 

Yes, sending regular text messages to your customers is advised, but that does not necessarily mean you have to do it frequently. Regularly sending text messages is not the same context as sending messages frequently. 

It is best to send a regular update or promotional text message to your consumers without getting overboard. Sending 2-4 messages per month is perceived as the ideal frequency of sending SMS to your customers. 

However, every business is unique. So, there are instances that this ideal no. of promotional or reminder text messages per month is not applicable. You should still consider your engagement metrics to determine how often you can send text messages to your consumers. 

2. Send Short but Meaningful Messages

One thing is for sure; no person likes reading lengthy promotional messages. So, it is vital to make your messages compact while still delivering the core of your message. You should send text messages that are concise yet sharp and provide value to your consumers. 

Relevance is still the key to a meaningful engagement. And lengthy messages tend to lose relevance. Not to mention that consumers receive long messages by batch. To ensure that your messages are meaningful and short, you can consider the following suggestions: 

  1. Avoid using abbreviations.
  2. Focus on producing a brief, powerful message.
  3. Do not include lengthy links. Shorten a link if it’s too clunky. 

3. Use SMS to Optimize Other Marketing Channels

You can also use SMS to complement and optimize your other marketing channels. It will help you drive visitors to your marketing channels, like social media, content, and email. You may send them text messages enticing them to subscribe to your email subscription. You may also send the links to your website contents to drive them to visit your website. Or, you may want them to follow you on your social media to be updated on your latest posts. The limit is endless. The core is to use SMS marketing as a standalone channel and complement your other channels. 

Likewise, you can also use your other channels to optimize your SMS Marketing. For instance, you can send an email to your email subscribers, convincing them to subscribe to your SMS campaign as well. 

This practice will help you generate new leads and help your business in the long run. 

4. Schedule Your Messages Wisely

For sure, not that many consumers are still awake at midnight. And so, sending promotional messages during these times is not a wise decision. 

You should consider several factors to determine the best time to send text messages to your subscribers. Consider the following factors in scheduling your text messages. 

  • What are you trying to promote? The time window in which you should deliver your communications is influenced by the content or product you are marketing. If you are promoting content on your website, you should deliver the advertisement to your subscribers when they have the time to read the information. Meanwhile, if you’re pushing a bargain, you should know when your subscribers are ready to buy. These easy choices have the potential to increase your ROI.
  • How do your customers engage? Knowing your consumers’ behaviors and previous activities is also essential in selecting when to deliver your SMS campaign. You may learn more about your subscribers by reviewing and evaluating the data from previous campaigns. It will assist you in determining the sort of marketing they are most interested in and the optimal time to distribute information to them.

5. Use MMS

You may also send your Multi-media Messaging Service (MMS) text campaign to your subscribers, in addition to SMS messages. You can include photographs, videos, and gifs in this form of communication. You may also type up to 1,600 characters. The campaign and the tone you want to establish will influence whether or not an MMS is acceptable, as well as what media to use.

Here are some of the most effective ways to employ MMS in text messaging marketing.

  • Send a sneak peek of new arrivals.
  • Send out special coupons to increase in-store sales.
  • Send an invitation to an in-store event.
  • Allow customers early access to sales.
  • Send a personalized message for a special occasion such as a birthday or anniversary.

6. Use SMS to Offer Exclusive Promo

Consider offering them an exclusive value that you do not offer through your other channels if you promote via SMS messages. This provides your subscribers an incentive to subscribe to and stay subscribed to your SMS campaign. Consider what is likely to happen if you give a value that they can also acquire through other channels to which they are already subscribed. Yes, they are likely to unsubscribe from your other channel and stay on the channel they believe is the most convenient for them. However, suppose you give exclusive offers, discounts, or content access to a particular channel. In that case, customers are more inclined to subscribe and less likely to unsubscribe after a certain period.

7. Automate Messages And Replies

One of the best practices in SMS Marketing is automating messages and responses through SMS chatbot solutions. Instead of letting your customer service employees handle all the SMS interactions, you can delegate some common and easy customer service tasks to an SMS chatbot. 

In addition to answering common and easy customer questions, chatbots can also initiate and keep the conversation going. It will allow your customer to reach you through SMS instantly and get the response they need, as long as the chatbot has manageable queries. Most importantly, it also prevents losing a customer due to slow response from customer service.

Continue reading to learn more about SMS chatbots. We covered all the necessary things you should know about them.

What is SMS Chatbot

SMS Chatbots

An SMS chatbot, sometimes known as a text bot, is a software application that automatically reacts to and delivers text messages to people that interact with it. A text bot can assist in the creation of an interactive marketing channel that enhances customer communication, sends mass text messages, increases consumer conversion rate, and other functions.

Since text messages are instant and accessible, SMS Chatbot is a scalable tool for many businesses of all types and sizes. This solution makes it possible to send mass messages to a list of contacts. In addition, personalizing and customizing an SMS chatbot is pretty straightforward, which allows you to start an interactive conversation with your customers without redirecting them to a website or another application. Most importantly, SMS Chatbots are highly-engaging, making them suitable for sending promotional content and sales updates. 

SMS chatbot also allows you to scale customer engagement through text messages. Hence, customers can get an order update or make a purchase. Additionally, you can also automate your SMS chatbot by programming it with AI-powered responses, which will enable customers to ask questions and retrieve instant information without using other channels. 

Types of SMS Chatbots

SMS bot

There are several SMS experiences you can provide your customers through several types of SMS chatbots. Here are the different types of SMS Chatbot:

Subscriptions SMS Chatbot

Subscription SMS Chatbot is an automated SMS service that provides your subscribers with a regular (not necessarily daily) update or content. Depending on the frequency you will set, the chatbot will automatically send a text message to your subscribers containing a promo, deals, or access to content. It is a great way to drive your consumers back, especially if you have noticed that they are engaging with your business less frequently compared to before. 

Notifications SMS Chatbot

Notifications SMS Chatbot is an automated SMS service that sends notifications to a particular customer regarding their purchase or appointment. For instance, a customer made an appointment with your company; the chatbot will send a message to the customer reminding them about their appointment. The message may contain a simple reminder or an option to cancel the appointment. 

This type of SMS chatbot is typically utilized by service companies, including dental and medical services. It allows them to finalize the appointment schedule on a particular day. Additionally, it automatically reminds the customers about a schedule and makes necessary changes before the actual date. 

Conversational SMS Chatbots

Conversational SMS Chatbot is a step forward from 2-way SMS. Traditional two-way SMS systems reply exclusively to certain words. Conversational SMS Chatbots use artificial intelligence to establish a real two-way conversation, with human support agents on hand to ensure that discussions do not stall if the AI is unable to answer effectively.

Conversational SMS Chatbots allow you to give automated customer assistance via chat and text without the danger of providing a poor customer experience due to a lack of solutions to handle actual client concerns. This allows you to communicate with consumers in the most comfortable method while also making life easier for your customer care employees.

5 Excellent Reasons Why You Should Have SMS Chatbot

Text chatbots

People are fond of sending text messages. In fact, they are even utilizing this communication channel to reach businesses and interact as a customer. This is only a preview of the many impressive reasons implementing an SMS chatbot in your marketing strategy is necessary. Here are more excellent reasons why you should have an SMS chatbot. 

1. SMS Chatbots are always available. 

As opposed to traditional means of engaging with your customers, an SMS chatbot is available 24/7. It allows you to initiate and keep a conversation even on weekends and late nights. In addition, it can handle multiple clients all at once. Perhaps, the number of conversations an SMS chatbot can handle at a particular time is limitless. The SMS chatbot is sure to handle these conversations without straining itself or affecting its efficiency. 

If your chatbot is unable to answer a query, consumers can be handed over to a human employee. Outside of service hours, a note can be left for customer support, which will respond by email the next business day.

The customer might be directed immediately to the live chat during business hours. In this example, the chatbot can answer all common customer support queries, freeing up a significant load for the customer service staff. A human employee can answer the most sophisticated queries.

2. People Prefer Communicating through Text Message

According to Digital Marketing Magazine, 75 percent of the audience prefer communicating with a company through text messages. This data shows that people are way more receptive to text messages than other communication mediums. It also allows companies to engage with the customer using the preferred channel without forcing them to install a third-party application. 

In addition, texting is an integral part of the everyday lives of people, especially young ones. Despite the prevalence of social media, people are still hooked up to the fact that many people can see and read text messages instantly, unlike other online messaging channels where they have to wait for the recipient to be online. By reaching your consumers through SMS, rest assured that your messages are delivered (and read) whether your consumers are online or offline.

3. SMS Chatbot can Answer All Customer Queries

SMS Chatbots help businesses save a lot of time and effort. Most of the time, customers are just inquiring. They ask questions about the recent updates and if a product is suited for this or that. These inquiries do not always convert to sales. Nonetheless, they are still significant as they can still help the business in the long run. 

In such circumstances, chatbots can relieve you of the burden of having to respond to everyone. You can’t just disregard queries because you’re not convinced they’ll lead to sales. So, chatbots assist you in processing these information requests, making customer engagement simple. An SMS Chatbot also makes things easier for the user on the other end. Your website contains most of the information about your company and its goods. However, sometimes the content is so significant that buyers do not want to read it all.

4. SMS Chatbot Foster Communication

Communicating between business and customers is essential, and implementing an SMS chatbot is the best way to foster communication. Since chatbots are accessible, your consumers can easily reach you and make a complaint or ask a question. Having an SMS Chatbot makes it possible for communication to happen regardless of the time and date. 

5. SMS Chatbot Makes Customer Experience Better

Sms Chatbots provides a one-of-a-kind and more interactive customer experience. Instead of having them fill out a form, you may employ an SMS chatbot to collect information from your consumers. As evident, customers hate filling out forms, which may result in losing them permanently. As opposed to forms, SMS chatbots make collecting information interactive, which consumers obviously prefer. SMS chatbots do not introduce an information request form. Instead, they bring them up based on the manner of a consumer throughout the conversation. 

Collecting information from your customers through an SMS chatbot is better and less intrusive than forms. Hence, you can utilize an SMS chatbot for replacing your forms and generating more leads. In addition, you do not have to redirect your users to a website or a separate application to collect information. As a result, users find it more convenient to drop their details through a conversation than fill out a form. 

Most importantly, if your customers have any trouble with their purchase, they may simply text your SMS chatbot and receive a response immediately.

6. SMS Chatbot Solves Bucket Leaks

Bucket leak has been a big concern for many businesses for a long time. It is a metaphor for losing a customer. While it is hard (maybe impossible) to find a solution to this issue, SMS Chatbot, alongside other forms of chatbots,  keeps the bucket full despite the leak. Chatbots do this by ensuring that by accumulating new customers and leads.

SMS Chatbot serves as your smart virtual customer representative that is always available to converse with your potential customers. Customers are more likely to continue to a conversation knowing that the response is automatic, and they do not have to wait for a certain period for the response to their queries. Hence, they are more likely to make a purchase and potentially be a loyal customer.

7. SMS Chatbot Can Help You Cut Costs

Implementing a chatbot can help you cut costs. Instead of hiring additional customer support staff, you can easily employ a chatbot that can assist your clients all the time. This will help you save the money you will spend compensating your staff.

Chatbots perform a variety of tasks. It might be challenging to respond to people’s concerns with clarity and patience. It is much more difficult when you realize how many staff there are. Chatbots allow you to complete this activity without having to spend thousands of dollars on pay.

SMS Chatbots Best Practices

SMS Chatbot Best Practices

There are a few things to remember in utilizing an SMS Chatbot to assist your consumers. Here are some of the best practices in SMS Chatbot implementation. 

Set clear boundaries

When your clients text your chatbot, it should be instantly evident (either by informing them explicitly or making it highly plain) that they are texting a chatbot and not a human person. Customers should also understand what they may expect the bot to perform and what they should not expect the bot to be able to achieve.

According to research, when individuals have clear and reasonable expectations coming in, they accept a failed chatbot contact. Customers are more likely to become upset when a chatbot fails to grasp seemingly basic requests or queries if it is difficult to discern between them and a human customer support person.

Let Chatbot Handle the Typical Queries

Chatbots excel at freeing up human customer service agents by resolving simple issues. Consider the issues and questions your customers are most likely to call in when developing a chatbot for your company’s customer service needs. If your chatbot can recognize and appropriately respond to the most frequently asked questions, it will be far more helpful than anything else.

Don’t Make the Chatbot Too Chatty

Too many firms are preoccupied with making their chatbots more pleasant or conversational, as human customer care employees would be. Customers, it turns out, don’t usually respond favorably to more lifelike chatbots. For one thing, it blurs the barrier between humans and computers, and, as previously said, it sometimes sets excessive expectations for chatbots. Furthermore, users like their chatbots to sound like bots. It’s frightening to realize you’re talking to a machine when it sounds so much like a real person. So simply concentrate on creating a speedy, efficient bot with a neutral but friendly tone.

Have a fail-safe

Make use of a variety of polite rejections and error messages. The chatbot should be straightforward and say that it doesn’t understand or can’t help with a specific issue than for the chatbot and consumer to go in circles.

In addition to fail-safe, make it as simple as feasible for the client to interact with an actual human when a chatbot cannot assist the customer. Even if it cannot grasp how to answer the client’s issue, a well-programmed chatbot can frequently link the consumer to the proper customer support representative. Don’t have the consumer listen to many selections, wasting valuable time, as many automated phone answer systems do.

Frequently Asked Questions

Here are some of the frequently asked questions about SMS chatbots and marketing.

How does an SMS bot work?

SMS chatbots work for you 24 hours a day, seven days a week, and, depending on how they’re configured, can answer questions even when you’re not present. This type of bot uses a combination of smart automation, natural language processing (NLP), and machine learning applications to formulate a text message in a usual way, responding as if it were a real human response.

If a notion that the chatbot is unfamiliar with is introduced into the discussion, it will either refer the inquiry to a human operator or deflect with a different response. This is all dependent on how it is programmed. The intricacy of the bot’s replies is determined by the software it runs on and the data it has access to. However, regardless of how the bot is configured, it will save information from a discussion for future reference.

What happens when you text a bot?

When a user texted an SMS chatbot, the bot will analyze the content of the message. Depending on the keywords detected on a particular message, it will give a pre-determined response.

Once the chatbot realizes that the query is too complicated, the conversation will escalate to a live human agent.

What is an SMS chatbot?

An SMS chatbot is a text-messaging-based conversation companion that is automated. It promotes communication between a human and a computer. Typically, you will communicate with another individual using text messages. However, while using chatbots, you are not conversing with a human but with a machine.

How do you use an SMS chatbot?

Here are a few examples of what you can accomplish with an SMS chatbot:

-Qualify leads
-Increase sales
-Respond to questions
-Provide customer assistance

What is a rule-based chatbot?

A rule-based chatbot uses a tree-like flow rather than AI to assist visitors with their inquiries. This implies that the chatbot will assist the guest through a series of follow-up questions in order to arrive at the proper solution. The structures and responses are all pre-defined, allowing you to maintain control of the discourse.
Rule-based chatbots are ideal for smaller numbers and simple inquiries, such as reserving a table at a restaurant or inquiring about operating hours. Choosing this form of the chatbot has various advantages, including:
-Because the chatbot does not require considerable training, the installation process is faster and more straightforward.
-Because the technology and execution are more straightforward, the price is generally lower.
-You may better manage the chatbot's behavior and responses by pre-defining the structures and answers.

Who will be the chatbot users?

It is critical to keep your user in mind during the chatbot design process since it will help you define the correct chatbot features and functionality and construct human-like interactions. To develop a user-friendly chatbot, consider the following questions: What sorts of issues do your consumers want to solve? Are they more inclined to connect with your brand by text/messaging or voice? Do they contact you through your website, phone, social media applications, or another site?

Where does chatbot information come from?

Training a chatbot happens at a much faster and broader scale than human schooling. While typical customer care agents are given written instructions that they must follow to the letter, a customer support chatbot is fed a vast number of conversation logs. The chatbot can understand what sort of query requires what type of replies from those logs.

How long does the implementation of a chatbot take?

The time a chatbot implementation takes depends on the complexity of the client’s requirement. However, creating and implementing a simple SMS chatbot usually takes 4-6 days. However, in more complicated cases, such as when the client’s needs are unclear or need for many construction phases, it may take 2-3 months.

How easy is it to build my own chatbot?

With our AI-powered SMS chatbot solutions, creating your own SMS chatbot is pretty straightforward. All you have to do is choose your SMS platform like Twilio, connect your chatbot to your nerDigital SMS channel add a workflow to start chatting with your current and prospective customers.

When will the chatbot escalate to a human agent?

There are several cases where an automated chat cannot meet the client’s expectations. Human assistance is essential in these situations.
An escalation to a human agent may be necessary to guarantee a smooth client transition when a customer:
Makes a phone or video call request.
-Frequently asks the same question.
-Asks a query that the bot is unable to answer.

Final Words

SMS Marketing provides many organizations with the chance to increase audience engagement, which leads to increased revenue and return on investment. As a result, many marketers increasingly utilize this medium to elevate their marketing efforts. And the number of firms using this marketing approach will only grow soon.

In addition to SMS Marketing, SMS chatbots are also increasingly popular. When properly configured, SMS chatbots are a robust tool. They can help you enhance your consumer interactions and create great relationships with them. Automating a portion of your customer interaction process not only allows for real-time contact but also frees up your human employees to conduct other valuable duties.

Suppose you want to implement an SMS chatbot in your marketing tools, no need to look further than the chatbot marketing solutions offered by nerDigital. They offer various marketing automation, including SMS and WhatsApp automation. Contact us today to learn more.

A Comprehensive Guide to WhatsApp Chatbot: 5 Best WhatsApp Chatbot Platforms

whatsapp chatbot

Today’s virtual communication status proves how social messaging sites, including Facebook and WhatsApp Chatbot, have dramatically impacted non-physical communication. People, nowadays, are using social messaging platforms, more than anything else, as the channel of virtual communication. 

Notably, one of the constantly growing and expanding messaging channels is WhatsApp. The recently stand-alone channel was acquired by Facebook last 2014, which also marks the continual success of the messaging platform. 

WhatsApp is a free online messaging service that users may use to interact with their friends and family. Regardless of mobile device type, WhatsApp is utilized for group messaging, calls, and multimedia sharing. The program also allows users to communicate with one another globally. 

In the last two years, analytics shows that WhatsApp usage skyrocketed by 40 percent and is now delivering roughly 100 million messages each day. 

The continual and constant dramatic success of WhatsApp affects the field of messaging channels and opens opportunities in the field of e-commerce. Many businesses are now witnessing the power of WhatsApp to generate leads and increase ROI by serving as an effective connection between consumers and businesses. 

In this article, we will list and discuss the seven essential things you should know about WhatsApp and WhatsApp Chatbot. Continue reading

WhatsApp Businesses and WhatsApp API

WhatsApp Chatbots

As already mentioned, the dramatic success of WhatsApp in the field of virtual communication also has opened limitless opportunities for businesses. And this gives way for the development of WhatsApp Businesses and WhatsAPI- a new robust tool for businesses to connect and communicate to their consumers. 

The WhatsApp Business allows you to engage with your consumers, showcase your products and services, and respond to client inquiries. You may establish a catalog to exhibit your items and utilize unique capabilities to automate, sort, and reply to consumer communications using the application. This service is built with small businesses in mind. 

On the other hand, WhatsApp API, which stands for WhatsApp Application Programming Interface, is a tool for businesses to automate business-customer conversations and create WhatsApp chatbots for customer service and notification delivery. WhatsApp API is specifically catered to help businesses establish better and more responsive client communication. 

These new applications aim to small company owners and major corporations to make their lives easier. They quickly give vital company information to existing and future clients while also introducing new features to boost efficiency and productivity.

WhatsApp for Businesses Salient Features

WhatsApp Features

WhatsApp Business is a highly effective e-commerce tool. Thanks to numerous new features that the platform keeps on launching, WhatsApp is becoming a terrific shopping destination, especially during distant times. Let’s take a deeper look at the WhatsApp Business app features that you may use to your benefit.

Business Profile

Create a business profile that includes valuable information for your customers, such as your address, business description, email address, and website. Business accounts assist companies in gaining the loyalty of their customers. A business profile provides a recognizable “face” and identification to the company. To get a “verified” badge next to your company name, you must verify your account by submitting the necessary documents. This will allow WhatsApp to validate that your business is a legitimate business account. 

When fulfilling your Business profile account, be sure to include the following details. 

  • A brief description of your company
  • The address of your business
  • Contact details, including email address, phone number, hotline number
  • Website
  • Opening hours

Quick Replies

WhatsApp Business also comes with a quick response feature. These are regular messages that answer frequently asked questions. Quick answers allow you to save and reuse messages that you commonly send, allowing you to respond to frequently asked queries quickly. Simply pick “respond with message” from your email, make your edits, and presto – a new message with the modifications is sent.

WhatsApp Automation

To set quick replies:

  1. Tap More options > Business tools > Quick replies in the WhatsApp Business app.
  2. Tap the Add button.
  3. Tap Message to compose your message.
  4. Please remember that media files are not supported in quick replies on the web or desktop.
  5. Set the keyboard shortcut for your rapid reply by tapping Shortcut.
  6. SAVE the file.

To use quick replies as an attachment: 

  1. Open a conversation
  2. Click Attach > then Quick Replies
  3. Choose the desired quick reply. The message will appear automatically in the text entry area.
  4. You may either edit the message or just press the Send button.

To use quick replies from the text input field:

  1. Open a conversation
  2. Tap “ Message” then type “/”. This will show up all your quick replies, including default replies.
  3. Choose the desired quick reply. 
  4. You can edit the message or send it as it is. 

Automated Greeting and Away Messages

WhatsApp messaging brings people together. When WhatsApp users attempt to contact your firm for the first time, they will get a kind welcome on their screen! It’s the same as saying “Hello.” However, you may also opt to explain who is looking after them and ask if they have any concerns or difficulties. This way, each time they message you, they will get more acquainted with your organization through individualized conversation.

When your consumers try to call you after hours, an away message may be a terrific way to set the tone. Instead of just saying you’re not accessible after a particular time, you may give your customers a suitable, personalized answer that tells them who to contact for their needs at whatever hour it is.

You may also change your away status message to be sent after you leave the workplace. You can choose from Always send, Custom schedule, or After your work hours, as your away status.

Contact Label

Businesses have several types of contact. There are people with whom you work, people with whom you interact, and people with whom you must conduct business. It might be challenging to maintain relationships with everyone! You may arrange your contacts to avoid getting misplaced. You recall their names, email addresses, and the last time you communicated with them.

Labeling your contacts help you organize and find your catches and contacts quickly. You can customize labels with different colors or names and add them to an entire chat or particular messages within a chat.

To create a new label: 

  1. Launch WhatsApp Business.
  2. Select CHATS > More options > Labels from the menu.
  3. Tap Add, then input a label name and press OK.

Please keep in mind that you can create up to 20 labels.


To apply a label to a chat: 

  1. Launch WhatsApp Business.
  2. Hold down the conversation and then tap Label.
  3. Tap SAVE after selecting the required labels.

To apply a label to a message: 

  1. Launch WhatsApp Business.
  2. Hold the message down for a few seconds, then tap More options > Label message.
  3. Tap SAVE after selecting the required labels.

Note: Labels will appear stacked if numerous labels are applied to a particular message. 

To find labeled content:

  1. Launch WhatsApp Business.
  2. Select CHATS > More options > Labels from the menu.
  3. Select a label.

You may also view all labels linked with a discussion by tapping on a customer’s profile photo or group symbol from the CHATS screen.

To manage labels: 

Select CHATS > More options > Labels from the menu. Select the label you wish to manage by tapping it. You can make the following modifications:

  • To edit a label: go to More options > Edit label.
  • To change the color of a label: go to More options > Choose a color.
  • To remove a label: press it > More options > Delete label > YES.
  • To start a new broadcast: tap the label > More options > Message customers. To draft and submit your message, tap the checkmark. ( Note: You can not send a broadcast message using labels to a group.  A broadcast message prepared using labels will only be delivered to particular consumers.)

Message Statistics

Chatbot Solutions

WhatsApp for Business allows you to generate analytics of your conversation. These statistics will assist you in better understanding your customers’ involvement and experience. The function displays the number of messages sent, delivered, read, and received.

To access your statistics: 

  1. WhatsApp Business 
  2. Tap More options 
  3. Business tools 
  4. More options
  5. Statistics

Catalogs

Catalogs help you quickly engage with new consumers by giving them a handy way to browse all of the products and services your company offers. With catalogs, you don’t have to send each item, price, and description individually, as you used to. Everything is now simply gathered on your WhatsApp page, and you no longer need to refer your consumers to the website or elsewhere. It also allows you to easily keep your brand in front of more people in order to engage with them and make a purchase.

You may add information to each item in your catalogs, including the price, description, and product code. This is far more convenient for your consumers than asking you about each item individually or switching from WhatsApp to the website.

To add a product or service to your catalog: 

  1. Navigate to More options > Settings > Business tools > Catalog in the WhatsApp Business app.
  2. Tap Add new item if you’re making a new catalog.
  3. Tap the + sign, then choose Add Images.
  4. Tap Gallery to upload photos from your computer or camera to capture new photos. You have the option of uploading up to ten photos.
  5. Give the name of a product or service. Optional information for the submitted product includes a price, description, website link, and product or service code.
  6. SAVE the file.

Interactive Business Messages

WhatsApp Business

By using interactive buttons in your communications, you can make them more enticing to your clients while also making their experience more smooth and pleasurable.

WhatsApp Business offers two interactive messaging options:

  • CTA: By clicking this button, the user will be sent to a particular homepage or will be able to make a phone call.
  • Quick reply: This allows users to respond with predetermined alternatives rather than typing in the answer manually.

Interactive buttons in messages make communication easier, faster, more precise, and more comfortable for your customers. They make the trip more accessible and the customer experience better, which leads to increased levels of engagement with your organization.

Please keep in mind that these are paid choices. If you want to use template messages with buttons, you must pay for each message you send. The cost for these messages is available here: https://developers.facebook.com/docs/whatsapp/pricing/.

Including interactive buttons in your WhatsApp messaging necessitates coding. You can discover more details here: https://developers.facebook.com/docs/whatsapp/api/messages/message-templates/interactive-message-templates.

 List Messages and Reply Buttons

WhatsApp Benefits

Alongside the CTA and Quick Reply features, WhatsApp also introduces the new formats of interactive messaging: the List Messages and Reply Buttons. 

The new list messages feature allows you to add up to ten options, allowing users to just click on the desired option rather than entering it in. When communicating with a business, this messaging provides a more straightforward and more consistent approach for users to pick. Using list messages is best when you want to present various options to the client, including: 

  • Return requests
  • Appointment booking
  • Seating choices
  • Selecting nearby stores or locations
  • Take-out menus

On the other hand, the reply buttons enable users to quickly select one of up to three possibilities by pressing on the chosen option. This messaging allows users to choose from a menu more quickly when communicating with a company. They are most suited for circumstances where a generic response is insufficient and customer-centric, tailored replies are required, such as:

  • Changing personal information
  • Reordering an earlier order
  • Including extras as options
  • Requiring a refund
  • Making use of loyalty points
  • Selecting a Payment Method

Facebook Shops Integration

Facebook Shops is a service that enables you to build unique shopping experiences for your companies and efficiently connect them throughout the Facebook family of applications. You may interact with potential clients and exhibit your products and services through your shop. It’s a must-have for every expanding business.

When you connect your WhatsApp Business account to your Facebook store, you may have consumers who visit your shop send you a message via the WhatsApp Business app. To integrate your WhatsApp account to your Facebook Shops: 

  • You must have a WhatsApp Business account.
  • Make yourself an administrator on your Facebook Business Manager account.
  • Connect your Facebook Page and Catalog accounts with the same Business Manager account.
  • You must have permissions to manage the page for the Facebook Page and permissions to manage the catalog for the Catalog on Business Manager.

WhatsApp Chatbot

When conversing on an app or website, a chatbot is a conversation system that attempts to simulate natural discourse between a user and a company. Text or voice communication can be used to solve user queries without the need for a human interface.

Chatbots are intended to respond to particular user input and answer common queries. Some chatbots remain quite rudimentary, providing limited (but valuable) replies to simple user requests. Others are even more complex, relying on the brilliance of AI and machine learning to replicate human speech.

They can be designed to answer questions, provide FAQs, run surveys, confirm appointments, or assist customers in resolving issues.

The end result of this technical alchemy is a quick and straightforward automated communication tool that keeps customers happy while reducing staff stress.

Specifically, the WhatsApp chatbot is an automated software that operates on the WhatsApp network and is powered by rules or artificial intelligence (AI). People connect with the WhatsApp chatbot using the chat interface, just like they would with a real person. It’s a collection of automated responses that mimics a human conversation on WhatsApp.

Why Use WhatsApp Chatbot

WhatsApp

WhatsApp has exploded in popularity in recent years, with more than 2 billion users worldwide as of the most recent census. It continues to expand at a rate of about half a billion users every two years. WhatsApp is now anticipated to process more than 750,000 messages each second.

Interestingly, studies reveal that WhatsApp is a popular platform for individuals of all ages, ranging from 15 to over 50, with a minimal variation in adoption rate. As a result, WhatsApp is now a viable choice for almost every business.

Given that most of your consumers use the WhatsApp messaging program, it makes sense to incorporate WhatsApp into your business. We’ve been urged over and again to go where the people are. And nearly 5 million firms have already done so.

But besides these numbers that might entice you to leverage WhatsApp Chatbot, there are more reasons why it is highly beneficial to use the technology. Here are some of the other reasons why you should use WhatsApp Chatbot

1. WhatsApp Chatbot is Highly Accessible

WhatsApp is one of, if not the, most popular messaging channels. So it is almost certain that many of your probable customers are already using the platform. Hence, it is an excellent opportunity for businesses to provide the consumers with a service or assistance using the platform they are already utilizing. 

WhatsApp’s popularity also entails that many of your consumers are already familiar with the platform’s functions. Hence, it allows communication to take place without requiring necessary training and arduous setups. It also entails that most consumers already have the application on their smartphones. 

2. WhatsApp ChatBot is Available 24/7

Chatbots are capable of providing round-the-clock customer service. And so it allows you to connect and interact with your consumers even it is already past your business hours. 

By integrating a WhatsApp Chatbot, rest assured that your business can answer frequently asked questions of your consumers intelligently. Hence, you don’t need to have 24/7 customer service, which helps you save money and labor. 

3. WhatsApp Chatbot Improves Customer Service

Integrating WhatsApp Chatbots into CRM and ERP can help you and your business with various customer relationship operations. You may use the chatbot to send notifications and reminders, present product catalogs, give real-time responses to customers’ queries, and gather comments from the customers.

Since the interaction is real-time and is powered by artificial intelligence, it eliminates the scenario that customers have to wait for a response. In cases that the chatbot can not handle the queries of a particular customer, the chatbot will hand over the customer to a human. 

4. WhatsApp Chatbot Increases Engagement

WhatsApp statistics

WhatsApp bots have a high response rate because they enable client involvement on several levels, exchanging messages back and forth. As a result, it is an interactive and visual medium that encourages engagement through active involvement. Customers may have a two-way discussion with the firm to obtain rapid replies. These back-and-forth responses also imply that clients may obtain immediate answers to their questions.

5. WhatsApp Chatbot Optimizes Marketing Campaigns

Since WhatsApp is a well-established marketing tool readily accessible to most people, most businesses use WhatsApp bots for advertising new product arrivals, new services, forthcoming events, and reduced deals to their clients worldwide. The bot supports many formatting styles and the incorporation of multimedia, allowing the marketing team to be more creative in their campaigns. Businesses may analyze consumer data and give customized suggestions on products and services by incorporating them into CRM.

WhatsApp integration enables a company to automate routine marketing chores such as emailing and social media posting, freeing up the marketing and sales teams for more strategic work. The ability of WhatsApp bots to use broadcast lists to deliver outbound and broadcast alerts aids in marketing campaigns. WhatsApp bots also allow clients to sign up for corporate newsletters and promotions.

How to Create a WhatsApp Chatbot

If you use the right tool to create your WhatsApp Chatbot, the process is pretty straightforward. Using the best Chatbot platform allows you to accomplish the task without a single line of code. 

The process involves the following: 

  1. Applying for WhatsApp API
  2. Creating a Chatbot
  3. Selecting A Chatbot Application
  4. Testing Your WhatsApp Chatbot
  5. Installing the Chatbot on A Number

Take a look at the in-depth guide on both steps. 

Applying for WhatsApp API

WhatsApp API is necessary to create a WhatsApp chatbot. And there are two ways you can apply for WhatsApp API: 

  • As an end client
  • As a solution provider

Regardless of what you considered, you will need to provide your business’ substantial details, including the name of your company/business, your website’s URL, and the name and information of your company’s representative. 

Building a WhatsApp Chatbot

When building a WhatsApp chatbot, you got two options: code it or use a no-code platform. 

Obviously, it is wiser and more preferable to use a robust no-code platform since it will help you save time. And since time is money for businesses, it will also help you save money.

In addition, using a robust chatbot platform can also ensure that you can implement your WhatsApp chatbot faster since it bypasses coding. Many platforms also offer valuable WhatsApp chatbot features that can truly optimize the customer experience you can provide to your contacts. 

Your WhatsApp chatbot should be built with the following core components regardless of your choice. 

  • Frequently Asked Questions: Frequently Asked Questions (FAQs) are a set of questions commonly asked by your customers along with their respective responses.
  • Flow.  A flow-based chatbot works through the predefined conversational flow, which means the conversation is already mapped. When a consumer initiates a discussion, the chatbot assists them step-by-step through the conversation flow chart.
  • Intents and entities. You can also create FAQs with intents to handle specific system entities, including date and location. It will also enable the chatbot to handle custom entities. 
  • Keywords. The keyword is an essential factor when it comes to providing your clients a default yet accurate response. It will help the AI identify which response should be delivered to the customer.

Selecting a Chatbot Application

WhatsApp Bot

After successfully creating your chatbot, your next step is to select a chatbot application. There are various chatbot applications you can select from, so you don’t have to start from scratch. Additionally, you’ll be requiring a database to host the chatbot.

WhatsApp requires a database to host the WhatsApp business API client. This criterion protects the integrity of end-to-end encryption.

When using a chatbot application, you may construct a sample version of your application before releasing the complete version. This allows you to visualize the modifications you need to make before investing additional time and money in developing your WhatsApp bot.

Testing Your WhatsApp Chatbot

To ensure that your bot is working correctly, you must run a test. This will help you identify and repair any errors. After several changes, it is also crucial to retest the bot. This ensures that the product is of excellent quality and ready to improve the client experience.

The endeavor to build WhatsApp Chatbots does not have to be limited to WhatsApp. You may use a platform like Nerdigital to build a General Bot that can be shown across several channels. This not only saves your consumers time and improves their experience, but it also fosters a sense of trust and loyalty that may carry you far.

Installing the chatbot on a number

Once your chatbot has been constructed, and your number has been approved, you may install it on that number. You simply need to give it a name, an icon (optional), contact information, and connect it to nerDigital Chatbot Solutions.

Remember that chatbots for WhatsApp behave differently from chatbots for Facebook or the Web.

5 Best WhatsApp Chatbot

WhatsApp Marketing

There are a lot of WhatsApp automation services you can use, but to tell you honestly, only a few stand out. Here are 5 of the best WhatsApp Chatbot platform.

nerDigital Chatbot Solutions

nerDigital, one of the leading marketing solutions platforms, also offers chatbot solutions.  nerDigital Chatbot Solutions features an excellent yet user-friendly user interface (UI). It also features flow customization to create an AI-based conversation pattern that the system will use to provide a great customer experience.

nerDigital Chatbot is also a one-stop marketing platform, enabling businesses to do all their mission-critical tasks. The platform enables you to sell products, book appointments, nurture leads, capture contact info, and build relationships, all in a single robust chatbot platform. 

The service also provides other automation alongside WhatsApp automation, including Messenger Marketing Automation, Instagram Automation, Email and SMS Automation, and more. 

Thanks to the nerDigital Chatbot Marketing templates, you can now visually build engaging chatbots within a few seconds using their Visual Chatbot Builder with the simple drag-and-drop interface. 

But, the best thing about nerDigital Chatbot is their extensive list of applications and services you can integrate the solution to. nerDigital offers integration to Zapier, Active Campaign, PayPal, WooCommerce, and more.

Agentbot

Aivo was founded in 2012 with the goal of streamlining customer communication. Agentbot is one of their solutions. Agentbot, like other bots, allows marketers to create conversation flows, but it does it with the assistance of AI.

The attractively designed UI of Agentbot distinguishes it. It’s straightforward, with an easy-to-use design decision tree to assist you in swiftly creating the most efficient conversation flow.

Agentbot also aids in the advancement of conversation flows depending on client engagements. You may train your bot (using AI) to provide better replies to client inquiries and even incorporate cool features like GIFs.

Agentbot excels in reporting and analytics, which is a critical component for building agile businesses. It offers a wealth of analytical data that is directly tied to consumer interactions.

These statistics include the types and amounts of interactions, the average time spent on the chat, and qualitative comments on your exchanges (think successful and incomplete interactions).

You may also integrate with a variety of applications. Custom API integrations are also available; however, their list is not as extensive as most want. Agentbot may now be linked to Zendesk, Salesforce, Zapier, and Genesys.

ChatCompose

ChatCompose is a chatbot tool powered with the functionalities that powerful chatbot tools are built with. The platform is equipped with artificial intelligence and natural language processing to help forecast what your audience is looking for and, where their searches may be somewhat wrong, what they meant to say. 

It also has an autocorrect feature, an intelligent tool that complements its natural language function, making it easier to detect user meaning and purpose. But, aside from AI and NLP, these technologies are useless without smart integrations, of which ChatCompose has a plethora. It’s compatible with the most prominent messaging, support, and social networking platforms, so you’ll be able to use it with WhatsApp with ease.

Suppose you need to provide your audience with more methods to interact with your company. In that case, ChatCompose can link with your CMS, CRM, Mailchimp, SendGrid, Slack, and event processing payments, as well as have speech recognition to handle phone calls.

ChatCompose also provides a wealth of tools to assist clients in understanding and implementing their products. The platform also provides access to a variety of use cases, such as answering inquiries, lead generation, customer service, making reservations, constructing surveys, and more.

SnatchBot

SnatchBot has established itself as the ideal chatbot option for companies of all sizes. Its front-end and back-end functions make it a strong candidate. This implies that it may be used in a variety of ways, which few bots can.

It also includes an excellent range of features. Sentiment analysis, automated voice recognition, sharing, and collaboration are some of our favorites (allowing you to build your chatbot alongside colleagues). You also have access to a synonym library, the ability to read whole conversation histories, the ability to switch platforms (from website chat to Telegram), and the ability to hand off talks to live agents. 

Last but not least, Snatchbot has comprehensive analytics. You may measure query performance by query type and platform and compare it to your key performance indicators (KPIs).

While our list contains various drag-and-drop chatbot capabilities that make them simple to use, we discovered one more feature to be a godsend for busy marketers. SnatchBot includes a bot shop. It’s packed with template bots that you can buy and use in your ecosystem, saving you hours of conversation flow design time.

While those as mentioned earlier are primarily frontend functionality, as previously said, SnatchBot can also execute backend activities. Reading and writing databases, scraping data from the web, connecting to APIs, copying and pasting, filling forms, transferring files and directories, and logging in and out of online and corporate applications are examples of these. It can also compute, extract documents, read emails and attachments, and collect social media statistics.

Landbot.io

Landbot.io has a friendly UI and drag-and-drop WhatsApp chatbot creation capability. Large businesses, including Uber, LG, T Systems, Ernst & Young, and L’Oreal, also use it. The utilization of rich media was one component of their product that piqued our interest. Brands can deal with videos, photos, GIFs, and other media, effortlessly incorporating them into scripts to improve consumer experiences.

Landbot.io, like other bots, allows you to create integrations to help gather data in real-time. Mailchimp, Zapier, Slack, Google Analytics, Sendgrid, and Salesforce are other connectors.

They also take pleasure in their ability to use situations to create hyper-personalized, flowing interactions. While bots are built to take and carry on real-time conversations, Landbot.io also provides humanitarian assistance. You may take over client conversations at any time, which is very useful if you want to deal directly with a hot new lead.

You’ll be hard pushed to find a tool with as many features as this one. Landbot.io has several innovative methods for you to interact with your audience. You may, for example, execute customized ads with complicated criteria to discover the right audience for your product. You can also utilize the feature to acquire extra subscribers for your business account by creating conversational opt-ins.

Frequently Asked Questions

Here are some of the frequently asked questions about WhatsApp Chatbot.

Is WhatsApp chatbot free?

You can use nerDigital’s WhatsApp Automation service for free to create a no-code chatbot. However, you have to pay 360Dialog 5 dollars monthly to access WhatsApp API. Your 360Dialog payment already gives you:

-An unlimited number of contacts
– Unlimited Free sessions message (Inbound/outbound)
– No additional cost for sending template messages

360Dialog is an official business partner of WhatsApp Business and the official partner of nerDigital WhatsApp Solution.

Is WhatsApp BOT safe?

WhatsApp bots are pretty safe and secure. WhatsApp bots truly encrypt communications when compared to other services. Messages to the WhatsApp server are transmitted in encrypted form. Check to see WhatsApp Availability and Scaling to learn more about how the service architecture supports this.

Does WhatsApp have bots?

Yes. You can automate your WhatsApp conversations through WhatsApp Chatbot. There are two ways you can automate your WhatsApp. 

The first is by making your own chatbot. It entails an arduous coding process, so you are required to have sufficient knowledge about coding. 

On the other hand, the next option is to use a chatbot platform, like nerDigital. The platform will help you create a WhatsApp chatbot without coding. It will also offer you various features to help you create a chatbot that can provide a better customer experience. 

What are the core functions of a chatbot?

There are various ways you can leverage chatbots, including WhatsApp Chatbot. 

Besides providing customers an immediate response, you can also use a chatbot to: 

-Provide basic product information
-Provide shipping/delivery information
-Provide updates to the latest news stories
-Provide details on ongoing promotions, deals, discounts, and offers
-Make an appointment, and more.

How do I turn on auto-reply on WhatsApp?

You may set ‘away messages’ in the WhatsApp Business app when you are not working. You may configure an auto-reply function to notify contacts that you are unavailable right now. You may also schedule these communications in advance. If the contact attempts to contact you during your ‘away hours,’ messages will be sent to them. To turn on auto-reply: 

1. Go to “Settings.”
2. Click “Send Away Message.”
3. Edit the message. 
4. Set schedule for messages
5. Select recipients.

What can I do with WhatsApp API?

The WhatsApp API is intended for medium to big businesses. There is no app or front-end interface because it is an API. Instead, end clients must connect the WhatsApp API endpoint into their business platform.

What can you do with WhatsApp Business?

WhatsApp Business is a free application available for download on Android and iPhone designed with the small business owner in mind. WhatsApp Business makes it simple to communicate with clients by giving tools to rapidly automate, categorize, and react to messages. It’s also designed to look and function similarly to WhatsApp Messenger. You may use it for whatever you’re used to, from texting to exchanging images.

Some of the features available in the app are as follows:

Important information, such as a company’s address, email, and website, should be included in a business profile.
Labels help you organize and discover your conversations and messages.
To answer to consumers fast, use messaging tools.


Can I run more than one number in the same WhatsApp Business API client setup?

No. Currently, there’s no way to use multiple numbers in the same WhatsApp Business API client setup. However, as per Facebook’s statement, their developers are looking for a solution to make this possible.

How do I add FAQ to a chatbot?

Suppose you are using nerDigitals Chatbot. To add FAQs:

Login to your account. 
On your dashboard, Click “Automated Response.”
Then, select “Frequently Asked Questions.”
Click the “ Add FAQ” button.
Type the question to the “user Expression” field
Click the “Add Response” button; you can select whether you want to respond with a text, flow, or step.
Enter your response to the designated field. 
Finally, hit the “Save” button.

Final Words

WhatsApp is a network that connects billions of people every day and is now providing companies with limitless opportunities to reach and engage with their large audience. Companies can now communicate with consumers on the platform they want, using WhatsApp chatbots to do it rapidly and at scale, thanks to WhatsApp for Business.

Before developing WhatsApp chatbots, you need to know the platform’s constraints. Building the bot on your own might be difficult and time-consuming.

Many chatbot-building platforms may assist you in developing the WhatsApp bot, including nerDigital Chatbot Solution. Still, you should exercise caution when selecting your vendor since some of these platforms will not assist you in obtaining WhatsApp business clearance. And you won’t be able to deploy your chatbot until WhatsApp authorizes you.