In the ever-growing digital landscape today, the advancement in technologies has paved the way for the development of the Internet. It has been beneficial for businesses and the marketing world since it allows them to reach different people and businesses from across the globe. The question remains: How do companies to reach their audience with the evergreen landscape of the Internet? Well, it’s time to recap about the best free SEO tools 2018 that changed the way most people do online marketing.
The Key Benefits of a Well-Rounded SEO Strategy
Startup businesses, medium-scale companies, and multinational corporations reach their target market and potential clients by creating relevant contents to their website through search engines such as Yahoo, Bing, and Google. For digital marketers, investing in online marketing strategies to promote their products and services across the web is no easy feat due to higher competition in the industry. Thus, they gear towards the optimization of their website contents through SEO or Search Engine Optimization to relay essential pieces of information to their audience. It is an established digital marketing tool that gives users access to websites through non-paid search engine results while increasing the credibility of a company.
In the marketing world today, it is undeniable that the best free SEO tools 2018 play a vital role in culminating an efficient marketing strategy in the competitive industry. Many businesses have adopted SEO as part of their digital marketing strategies due to its effectiveness. Marketing experts have suggested businesses to optimize their website and drive organic traffic from leading search engines. Following their advice can positively impact the desired goals of a company. Understanding the advantages of SEO is a necessary task when trying to decide on whether a tool fits your business.
SEO plays a vital role in driving highly qualified traffic to your website and increasing the sales and leads of companies. It can also rank a business website on the top position of search engine results page which can lead to more online exposure. Being a top seeder of search engine results means that most people trust your website due to the contained information relevant to their search queries. Fortunately, the best free SEO tools 2018 had significantly changed the traditional landscape of online marketing.
7 Proven and Tested SEO Tools That Drove More Visitors to Websites
Every business needs to invest in Search Engine Optimization to avoid losing money every day. Many SEO tools and resources awash the web in today’s generation, but it pays to do some research first before using one. Here is a quick run-down on the best free SEO tools 2018 that served the needs of most businesses last year:
- Beam Us Up
One of the reasons why SEO does not die is due to the presence of crawlers. It is a program that search engines utilized to collect data across the Internet. When a crawler visits a particular website, it picks up the contents of the sites – texts, images, or links – and stores it in a databank. Seo specialists also use web crawlers to test the vulnerability of a website and analyze any technical SEO issues.
Several web crawler tools exist today to provide insights about the data collected from the site. For instance, Beam Us Up is a free SEO crawler that can find and flag potential problems faster than ever. It has smart filters which display the most common SEO issues you want to address during a site audit. You can also save time and effort with Bean Us Up since it exports all data and filter sets directly to an Excel or Google Drive Spreadsheet. Moreover, crawling has no forced limits on how much you can crawl compared to other free web crawlers.
Google PageSpeed Insights
Delivering a seamless user experience on business websites is an essential factor in boosting a page’s conversion rate. Most businesses today disregard the fact that users value the loading speed of a website instead of its user interface. According to recent findings, users abandon a website if the contents take more than two seconds to load. Thus, website handlers and business owners should ensure that they take proper care to their website’s speed optimization.
The Google PageSpeed Insights tool is a must-use tool which analyzes the front-end performance of the website and offers optimization suggestions. By entering the website address link, PageSpeed Insights can evaluate the loading time and performance of different devices. It generates a score between 0-100 points; a score of at least 85 indicates that a website is well-performing. It also includes a user experience grade for mobile results, tap targets, and font sizes.
One of the issues that can positively or negatively impact an SEO campaign is the presence of duplicate contents across the web. Copyscape is a free online plagiarism checker which allows businesses to detect similar or duplicated texts. Having unique content is essential in websites or blog posts to rank on top of search engine result pages.
By entering the URL of the website or blog post, Copyscape would notify the user on what websites have similar contents on the web. It allows them to find stolen copies of the page and check the originality of the articles to avoid similar texts. The user would receive automated emails when Copyscape finds any reproduction of the materials on another website.
Google Keyword Planner
If businesses seek more traffic into their website, keyword research is necessary to help them understand the individual needs of their target market. Fortunately, Google has a free keyword research tool which generates a vague range of monthly search volumes – the Google Keyword Planner.
It is an incredibly powerful tool which has two options to get started. First off, get keyword ideas that can help your business reach your target audience. Then, enter a keyword or phrases in the Keyword Planner, and Google would return all sorts of statistics to guide your keyword strategy including competition, average monthly searches, and suggested terms to consider.
LinkMiner is a Google Chrome extension which focuses on the broken backlinks of a website and its competitors. You can mine the most powerful backlinks of competitors due to the link strength that evaluates the overall link power. It sets itself apart from other link building tools with its unique features. One of its exclusive features is the website preview where you do not have to leave the window to open another one. You can also utilize LinkMiner to find backlinks of your competitors to find common denominators as well as differences.
For instance, if your competitor ranks higher than you on search engine results page and comprise of more links from Q&A sites, then building links from, Q&A sites can increase your search ranking to their level or higher. Just type a valid domain or the exact URL into the main search window and click “Find Backlinks.” Depending on the types of backlinks, LinkMiner offers new backlinks, old, backlinks, and all backlinks.
Google Webmaster Tools
If businesses have malware infections on their websites, Google has a primary mechanism for webmasters to communicate with them – the Google Webmaster Tools or Google Search Console. It is a free toolset that helps businesses and website administrators understand the twists and turns of their website.
Start by setting up a free account with Google and verify that you own the website subject to analysis. Click the “Add Property” button on the left-hand dropdown. You can enter your website URL, but keep in mind that it is a strict entry. Google provides several ways to verify that you handle the site by adding an HTML file to your server, putting meta tag, editing your DNS settings, or connecting to your Google Analytics account.
Responsive Design Checker
Nowadays, many people use their smartphones or tablets to access websites. If you run an online business through a simple website, then you are cutting your chances of attracting and engaging potential customers. Hence, testing the responsiveness of web designs is a must for maximum user experience.
However, the most challenging part of checking a responsive website is to ensure that the site works as expected on all platforms. Some webmasters use Responsive Design Checker tool to test the responsiveness of their sites across multiple devices, resolutions, and screen sizes. By adding the exact URL of a site in the input field and clicking the “Test” button, you can view how responsive your website is from different devices and screens through configurations.
The Bottom Line
A well-rounded SEO does not work like a vacuum; it does not bring success to businesses overnight. It requires working in the right context to create a compelling and holistic marketing strategy to increase sales and leads and drive clients to a company. Every business wants to place on top of the search engine results page, and a useful SEO tool makes it more manageable to achieve it.
If you consider all the advantages, there is no reason not to optimize your website to stay ahead of the competition and improve your brand. Several SEO tools exist online to develop the digital marketing strategies of businesses. These tools work differently, so it is necessary to find what works for your business.