The branding was letting them down and not really reflecting their reputation and professionalism. It was time that they used smarter web copy and a new design on their campaign landing pages. Clearly, there was a need for a superior presence on the search engine. There was a concern with the organic traffic and the presence of the brand on Google maps. A lot of competing entities were posing threats to the business and were making inroads into the market, so it was imperative that there was a sound SEO strategy. Once the important keywords were identified, we began a program with on-page optimization and link acquisition strategies. An organized approach to content creation and social media management was needed too.

Then we utilized one of our strongest digital marketing strategies witch is Chatbot marketing. We were able to increase their sales by up to 200% using chatbot marketing and Facebook ads.

Customers are better informed than ever, and this is why we recommended an improved social media and content marketing strategy. Google ads were important to the success, and tactical campaigns needed to be laid out. Lead acquisition costs required to be managed as the high CPA from Google and Social media was unacceptable. Some creative design edits were also recommended to improve the website’s engagement levels. New landed pages were created for higher conversions, and the pages were created for different products and different locations, thus delivering higher conversion rates.