nerDigital identified the most essential channels for traffic generation and the search engine presence was of utmost importance. After identifying the important services and the associated keywords, we laid out a plan that gets the website to the top 3 organic rankings on Page 1. Well performing Google ads campaigns were also implemented to target the respective audiences in the most critical locations. There was a need to add more web content to this site to provide more value to the audience. With a clearly defined keyword strategy, we laid out a routine to create new web content, and we also began a link outreach program to improve the web rankings.
We created a significant presence on social media for the brand to drive more engagement via social media. These campaigns were targeting local & international audiences. Along with campaigns across these locations, we also set up an email automation/marketing campaign to improve engagement. A good volume of personalized emails were sent out to the audiences, and this really helped us convert more queries to client appointments over a calendar year. We also provided a service to help the audience with quick responses while also helping them set up appointments with the lawyers. By displaying more information regarding the services and the expertise, we could engage the audiences better, and there was more trust behind the brand.