Bellissimo Law Group
- Page 1 ranking for multiple keyword categories in less than 1 year
- 90% growth in organic traffic in 6 months
- 70% growth in leads via organic channels
- Improved cost per lead acquired via social media and Google ads
- 40% increase in social media engagement metrics
- 30% growth in leads via email marketing efforts
Helping an immigration law firm with tremendous growth and outranking competitions
“Over the years, we’ve seen a significant growth in online revenues working with nerDigital. We are getting tremendous success from SEO while we are getting a lot more qualified leads from Google ads. We’ve also seen an improvement in the quality of the inquiries that are coming in a daily basis.”
Bellissimo law group is a Canadian citizenship and immigration Law firm that services clients across the globe and Canada. They are a recognized name in Canadian immigration with a unique expertise in appeals, medical and inadmissibility cases and provide a variety of services across Canadian corporate & individual immigration needs.
We were able to drive a lot more organic traffic with Page 1 rankings for the website. Well-written content started to appear on Page 1 for some important topics and this really helped grew the website’s organic traffic. We worked on effective email automation campaigns to improve the conversion rates alongside a retargeting campaign. Google ads and social media supplemented the growth.
As shown here, we accomplished a lot within 10 months of our efforts, and this client has seen a lot of growth over the last 2 years. There has been tremendous growth in the number of inbound queries, and we have firmly established the website’s visibility on the search engine across multiple categories of search terms.
280%increase in monthly organic sessions
120%increase in monthly organic conversions
+40%Increase in social media engagement
+30%Growth in leads via email marketing
Some SEO presence that was not performing well for the business. Having run some campaigns on Google ads previously, the client wanted to really expand on all online marketing efforts. The organization is managed by a group of professionals who were looking for a complete marketing solution that can drive more traffic and trust to the website. Operating in the law and order space, there was a need to display the authority and the sensitivity behind the brand.
Not to mention that the brand was facing stiff competition from some established organizations in Canada and the USA. The poorly managed Google ads campaign was contributing to limited success, and the costs were increasing all the time.
There was a need to add more web content to this site to provide more value to the audience. With a clearly defined keyword strategy, we laid out a routine to create new web content, and we also began a link outreach program to improve the web rankings. The website was on Page 8 for the most important keywords as SEO was neglected earlier.
In addition to a sound SEO strategy, we also managed to consistently drive more inbound inquiries via Google ads and Social media. By displaying more information regarding the services and the expertise, we were able to engage the audiences better, and there was more trust behind the brand. Quite often, family members enquire about the services and hope that the center has everything that’s required to help the affected parties to recover successfully from their pre-existing conditions.
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