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Pace Law

Our Accomplishments
  • Page 1 ranking for multiple keyword categories in less than 1 year
  • 220% growth in organic traffic in one year
  • 120% growth in leads via organic channels
  • Improved cost per lead acquired via social media and Google ads
  • 60% increase in social media engagement metrics
  • 45% growth in leads via email marketing efforts

Helping a law firm dominate the market with a complete marketing strategy


“We’ve seen tremendous success with nerDigital and they’ve been there are at every step with ideas and solutions that have helped us excel. The numbers speak for themselves and we’ve seen a significant improvement due to efforts of branding and traffic generation”

Pace law is a personal injury law firm that services clients across Ontario. They have been at the forefront of the personal injury law industry and have several legal experts who guide their clients through difficult circumstances.

The Results

The SEO efforts and the combination of social media and Google ads drove a lot of leads to the website. With a well-managed Google ads campaign and a smart remarketing campaign, we could effectively lower the cost per lead. Our design team helped create a new landing page that really helped us increase the conversations. We also had an email marketing campaign that was setup to increase brand engagement and brand recall. All this happened while our tech team was managing the website and other web properties. We functioned effectively as the client’s marketing team and contributed to growth across channels.

380%increase in monthly organic sessions

320%increase in monthly organic conversions

+60%Increase in social media engagement

+45%Growth in leads via email marketing

Before nerDigital
The Challenge

This is an established organization with an impressive history and a big team of lawyers. The website was underperforming and despite having an agency that was working on their marketing, the results were quite mediocre.
There was a clear need for a better search engine visibility to begin with and to compete with other firms a complete marketing strategy was needed.

With nerDigital
The Solution

The client was seeing some very mediocre search engine results and that’s the 1st thing we changed. What we did here was we built some really high value solutions that triggered instant growth.
Page 1 rankings for the most important search terms were a necessity. A significant organic traffic growth was accompanied by a super effective Google ads campaign that really helped the brand to get a lot more visibility. Over the period of a year we successfully grew the organic traffic & this was because of our SEO efforts. We also worked on social media strategies while also creating a lot of web and blog content.

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