Large businesses likely have their in-house marketing team and a marketing agency or two. Or three! Small businesses, defined as businesses with 1 to 99 paid employees by Innovation, Science and Economic Development Canada (ISED), traditionally tend to take on marketing responsibilities themselves. Many have achieved great success this way, but what used to work may no longer even move the needle. Amid digitization and people’s habits amazingly responding to it, a well-versed agency in all things digital can be a great asset to any small business. First, it would be a much higher return on investment than paying a full-time salary for a new marketing hire. Second, by engaging an agency to do the work, you are getting experts from several different areas to work on your project, from web developers, SEO specialists, digital ad specialists, increasingly important graphic designers, copywriters, and content creators in general. Imagine hiring all these people instead! Excellence in all of these fields is necessary to run a successful business nowadays, so reviewing marketing agencies Toronto is the best decision for your company.